Available to hire
I´m a certified in Google Ads for over 10 years specialized in generating sales and new customers for various B2C and B2B businesses. I help companies creating or implementing digital marketing campaigns for lead generation with personalized conversions and structure, with rich creatives to generate qualified leads with top accuracy and low cost, higly sucessfull cost/benefit digital advertising and trustful long partnerships are my goals.
I have a academic degree in Advertising and Marketing and together with practical experience in the creative departments for well-know ad agencies, created print, radio and tv campaigns for national and international companies.
With twenty years of experience, also in marketing, e-commerce, mega-store management and two companies startp-up, I had the opportunity to learn buisness in a comprehensive and practical way, developing skills in management and leadership, daily operations and teams, experience that complements the advertising to get me having a specialization that is highly focused on results through creativity, technical knowledge and analysis, but also strategy and commercial challenges, audiences, profitability adding asset consulting and solutions to businesses to increase their sales and results.
Experience Level
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Digital Marketing Specialist at Conversion, Oeiras, Lisbon
September 1, 2023 - PresentManaged and optimized PPC campaigns on major search engines. Developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and customer engagement. Provided consulting services for clients seeking guidance in digital marketing efforts.
Contract Digital Marketing Specialist at Losh Studio, Lisbon
March 1, 2020 - PresentContract specialist in lead generation and advertising campaigns.
Senior Project Manager at Packpoint, lda, Sintra
March 1, 2020 - July 9, 2025Managed online and offline B2B and B2C projects achieving significant growth in orders, products, and customers.
Digital Marketing Manager at Comeca, Sintra
February 29, 2016 - July 9, 2025Created and managed digital marketing campaigns including PPC with remarketing and retargeting techniques, competitor analysis, KPI development and reporting, market research, and collaboration with creative teams to develop effective ad creatives. Managed daily operations including customer support, product range, pricing, e-commerce, logistics, and supplier development for B2B trade representation.
Founder at Nattas, Comércio de Pastelaria Congelada Lda
July 1, 2011 - July 9, 2025Founded a startup trading company exporting Portuguese traditional pastry, achieving sales of 50,000 units per year with diverse operational management responsibilities.
Store Manager at Staples, Montijo, Lisboa
July 1, 2008 - July 9, 2025Achieved all sales targets and led the Montijo store to rank in the European top 50 among more than 250 Staples superstores. Managed inventory, operations, recruiting, and team leadership.
Movie Theatre Manager at Cinemas Alvalaxia, Lisbon
June 1, 2006 - July 9, 2025Managed daily operations in a startup-up period movie theatre, supervised a team of 50 employees, handled supplier and payment management, customer support, advertising, promotions, and partnerships. The theatre reached for the first time approximately 1 million viewers per year and was ranked 3rd nationally.
Junior Art Director at Young & Rubicam, Lisbon
June 1, 2003 - July 9, 2025Created advertising campaigns for well-known brands such as Danone, Compal, Land Rover, and Repsol.
Junior Art Director at Bates JPW Advertising, Lisbon
January 1, 2002 - July 9, 2025Created advertising campaigns for brands including Europcar, Record, AMI, and Jazztel.
Digital Marketing Specialist at Conversion
September 1, 2023 - PresentManaged and optimized PPC campaigns on major search engines. Developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and customer engagement. Provided consulting services for clients seeking guidance in digital marketing efforts. Utilized Google Analytics to track key performance indicators and measure campaign effectiveness. Tracked campaign results across different channels for accurate ROI measurement.
Contract Digital Marketing Specialist at Losh Studio
March 1, 2020 - PresentProvided contract digital marketing specialization focusing on optimizing online campaigns and digital strategy for clients.
Senior Project Manager at Packpoint, lda
March 1, 2020 - July 9, 2025Managed B2B and B2C online and offline marketing strategies during start-up, achieving 500 new orders per year, expanding product range to 100 new products, and growing customer base by 1500 new customers.
Digital Marketing Manager at Comeca
February 28, 2016 - July 9, 2025Created and managed digital marketing campaigns, implemented tracking tools such as Google Tag Manager, developed PPC campaigns, optimized bids and ad copies, utilized remarketing for better conversions, performed competitor analysis, identified KPIs, reported campaign metrics, and collaborated with creative teams for compelling ad creatives aligned with client business objectives.
Founder at Nattas, Comércio de Pastelaria Congelada Lda
July 1, 2011 - July 9, 2025Founded and managed a start-up trade company exporting high-quality Portuguese traditional pastries, managing all operational aspects resulting in 50,000 units sold per year.
Store Manager at Staples
July 1, 2008 - July 9, 2025Achieved all sales targets and successfully positioned the Montijo store within the European top 50 among more than 250 Staples superstores, managing inventory, recruiting, and operations.
Movie Theatre Manager at Cinemas Alvalaxia
June 1, 2006 - July 9, 2025Managed daily operations, supervised a team of about 50 employees, handled supplier and payment management, customer support, advertising, promotions, and partnerships, reaching approximately 1 million viewers per year and placing 3rd in the national movie theatres ranking.
Junior Art Director at Young & Rubicam
June 1, 2003 - July 9, 2025Worked in advertising and campaign creation for well-known brands including Danone, Compal, Land Rover, Repsol, and others.
Junior Art Director at Bates JPW Advertising
January 1, 2002 - July 9, 2025Engaged in advertising and campaign creation for brands such as Europcar, Jazztel, Minipreço, and Prosegur.
Education
Diploma at Escola Superior de Comunicação de Lisboa
January 1, 2000 - June 1, 2000Diploma at Escola Superior de Comunicação de Lisboa
January 1, 2000 - June 1, 2000Qualifications
Certification in Graphic Design and Editing Photo Software
June 1, 1998 - June 1, 1998Industry Experience
Media & Entertainment, Retail, Wholesale & Distribution, Professional Services, Consumer Goods
Experience Level
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