Available to hire
Hello! I’m André Coelho de Barros, a passionate PPC Specialist and Digital Marketer based in Lisbon, Portugal. I have extensive experience helping businesses succeed through strategic online advertising and lead generation.
Throughout my career, I’ve worked with various industries, focusing on optimizing Google Ads campaigns and enhancing online visibility. With a keen eye for detail and a results-driven approach, I thrive on making a positive impact through effective marketing strategies.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Work Experience
Digital Marketing Specialist at Conversion, Oeiras, Lisbon
September 1, 2023 - PresentManaged and optimized PPC campaigns on major search engines. Developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and customer engagement. Provided consulting services for clients seeking guidance in digital marketing efforts.
Contract Digital Marketing Specialist at Losh Studio, Lisbon
March 1, 2020 - PresentContract specialist in lead generation in digital performance marketing for real estate developers.
Senior Project Manager at Packpoint, lda, Sintra
March 1, 2020 - July 9, 2025Developed e-commerce and offline B2B and B2C achieving significant growth in orders, product range and new customers.
Digital Marketing Manager at Comeca, Sintra
February 29, 2016 - July 9, 2025Created and managed digital marketing campaigns including PPC with remarketing and retargeting techniques, competitor analysis, KPI development and reporting, market research, and collaboration with creative teams to develop effective ad creatives. Managed daily operations including customer support, product range, pricing, e-commerce, logistics, and supplier development for B2B trade representation.
Founder at Nattas, Comércio de Pastelaria Congelada Lda
July 1, 2011 - July 9, 2025Founded a startup trading company exporting Portuguese traditional pastry, achieving sales of 50,000 units per year with diverse operational management responsibilities.
Store Manager at Staples, Montijo, Lisboa
July 1, 2008 - July 9, 2025Achieved all sales targets and led the Montijo store to rank in the European top 50 among more than 250 Staples superstores. Managed inventory, operations, recruiting, and team leadership.
Movie Theatre Manager at Cinemas Alvalaxia, Lisbon
June 1, 2006 - July 9, 2025Managed daily operations in a startup-up period movie theatre, supervised a team of 50 employees, handled supplier and payment management, customer support, advertising, promotions, and partnerships. The theatre reached for the first time approximately 1 million viewers per year and was ranked 3rd nationally.
Junior Art Director at Young & Rubicam, Lisbon
June 1, 2003 - July 9, 2025Created advertising campaigns for well-known brands such as Danone, Compal, Land Rover, and Repsol.
Junior Art Director at Bates JPW Advertising, Lisbon
January 1, 2002 - July 9, 2025Created advertising campaigns for brands including Europcar, Record, AMI, and Jazztel.
Digital Marketing Specialist at Conversion
September 1, 2023 - PresentManaged and optimized PPC campaigns on major search engines. Developed and implemented successful digital marketing strategies to increase website traffic, brand awareness, and customer engagement. Provided consulting services for clients seeking guidance in digital marketing efforts. Utilized Google Analytics to track key performance indicators and measure campaign effectiveness. Tracked campaign results across different channels for accurate ROI measurement.
Contract Digital Marketing Specialist at Losh Studio
March 1, 2020 - PresentProvided contract digital marketing specialization focusing on optimizing online campaigns and digital strategy for clients.
Senior Project Manager at Packpoint, lda
March 1, 2020 - July 9, 2025Managed B2B and B2C online and offline marketing strategies during start-up, achieving 500 new orders per year, expanding product range to 100 new products, and growing customer base by 1500 new customers.
Digital Marketing Manager at Comeca
February 28, 2016 - July 9, 2025Created and managed digital marketing campaigns, implemented tracking tools such as Google Tag Manager, developed PPC campaigns, optimized bids and ad copies, utilized remarketing for better conversions, performed competitor analysis, identified KPIs, reported campaign metrics, and collaborated with creative teams for compelling ad creatives aligned with client business objectives.
Founder at Nattas, Comércio de Pastelaria Congelada Lda
July 1, 2011 - July 9, 2025Founded and managed a start-up trade company exporting high-quality Portuguese traditional pastries, managing all operational aspects resulting in 50,000 units sold per year.
Store Manager at Staples
July 1, 2008 - July 9, 2025Achieved all sales targets and successfully positioned the Montijo store within the European top 50 among more than 250 Staples superstores, managing inventory, recruiting, and operations.
Movie Theatre Manager at Cinemas Alvalaxia
June 1, 2006 - July 9, 2025Managed daily operations, supervised a team of about 50 employees, handled supplier and payment management, customer support, advertising, promotions, and partnerships, reaching approximately 1 million viewers per year and placing 3rd in the national movie theatres ranking.
Junior Art Director at Young & Rubicam
June 1, 2003 - July 9, 2025Worked in advertising and campaign creation for well-known brands including Danone, Compal, Land Rover, Repsol, and others.
Junior Art Director at Bates JPW Advertising
January 1, 2002 - July 9, 2025Engaged in advertising and campaign creation for brands such as Europcar, Jazztel, Minipreço, and Prosegur.
Lead Generation Specialist at Loshtudio.com
March 1, 2020 - September 1, 2023Responsible for digital performance for real estate leads, including advanced Google Ads campaigns and strategic content optimization to maximize conversion rates.
Project Development Specialist at CodeCision
September 1, 2022 - PresentWorked on e-commerce optimization and digital marketing for Artsana Portugal, creating effective online strategies and marketing plans.
Project Manager Business Development at PackagePlanet
January 1, 2016 - January 1, 2022Managed the transition of the business from packaging to providing support and solutions for clients, overseeing all aspects of project management.
Digital Marketing Manager at www.kck.pt - A Klitch Company
January 1, 2014 - January 1, 2016Led digital marketing initiatives for various brands, focusing on performance strategies and client engagement to produce optimal campaign results.
Lead Generation Specialist at www.koshtudio.com
March 1, 2020 - September 30, 2023Digital performance specialist for real estate developers, focusing on generating highly qualified leads through advanced Google Ads campaigns, social media targeting, and strategic consulting.
Project Development Specialist at www.codefiles.com
January 1, 2016 - January 1, 2020Played an important role hands-on for e-commerce optimization and digital marketing for Artsana Portugal's online store.
Project Manager Business Development at www.package-point.com
January 1, 2014 - January 1, 2016Led business development from the idea selection to packaging a proposal, managing contract and service providers to achieve around 3,000 orders from 47 clients.
Digital Marketing Manager at www.jama.pt
January 1, 2012 - January 1, 2014Management and coordination of marketing strategies for high-value Portuguese traditional products.
Retail Store Manager at www.staples.pt
June 1, 2003 - July 1, 2006Managed one of the top 100 sales ranking in Europe with around 300 Staples superstores across Europe.
Education
Diploma at Escola Superior de Comunicação de Lisboa
January 1, 2000 - June 1, 2000Diploma at Escola Superior de Comunicação de Lisboa
January 1, 2000 - June 1, 2000Bachelor's degree in Marketing and Advertising at Escola Superior de Comunicação Social de Lisboa (ESCS)
January 1, 1997 - January 1, 1999Qualifications
Certification in Graphic Design and Editing Photo Software
June 1, 1998 - June 1, 1998Google Search Ads Certification
January 1, 2022 - January 23, 2026Google Analytics Individual Qualification
January 1, 2022 - January 23, 2026Google Search Ads Certification
January 1, 2020 - January 26, 2026Industry Experience
Retail, Wholesale & Distribution, Consumer Goods, Healthcare, Real Estate & Construction, Manufacturing, Other, Professional Services, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Digital Marketer
We have the best digital marketer experts on Twine. Hire a digital marketer in Lisbon today.