Hi, I'm André Pereira, a passionate Digital Marketing Manager specializing in CRM and Marketing Automation.
Hi, I’m André Pereira, a passionate Digital Marketing Manager specializing in CRM and Marketing Automation. With over 6 years of experience, I enjoy optimizing digital strategies, managing customer journeys, and driving data-driven decision making to help brands grow and thrive. I have a proven track record working with global companies and delivering strategic growth and digital innovation.
I am well-versed with tools like Salesforce Marketing Cloud, Marketo, HubSpot, and Microsoft Power Automate. I love collaborating with cross-functional teams to align marketing and sales objectives, and I am always eager to learn and implement new technologies to maximize conversion and customer retention.
Developed and managed a multi-channel digital marketing strategy for a retail brand, combining Google Ads, Meta Ads, and email automation via HubSpot. The project included campaign setup, audience segmentation, A/B testing, and performance tracking.
Led CRM and marketing automation strategies, optimizing campaigns and enhancing lead conversion. Implemented customer journey automation, reducing operational costs through Salesforce Marketing Cloud and Microsoft Power Automate. Managed email marketing campaigns and SEO-driven content, contributing to an increase in organic traffic. Developed dashboards using Google Analytics and Power BI, improving data-driven decision-making. Worked with cross-functional teams to align marketing and sales objectives for maximum profitability.
Developed multi-channel digital marketing campaigns, improving customer retention. Managed SEO and paid advertising (Google Ads, Meta Ads), increasing qualified traffic. Automated CRM and email marketing processes, enhancing engagement rates. Implemented A/B testing and personalization strategies, optimizing campaign ROI.
Managed market prospecting and contract negotiations, increasing agency sales. Developed digital marketing and CRM campaigns for lead qualification. Conducted market analysis and created positioning strategies.
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