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Marketing Operations & CRM Specialist with 3+ years of experience working on process optimization, customer journey improvement, and performance monitoring for international automotive brands such as Ford, Kia, and Honda. I specialize in: • CRM setup and optimization • Marketing and workflow automation (Make, HubSpot) • Lead generation and onboarding processes • KPI tracking and performance analysis • Customer journey and retention optimization I have a strong data-driven mindset and a solid background in improving operational efficiency, streamlining marketing processes, and supporting business growth through structured, measurable workflows. I’m particularly interested in projects involving marketing automation, AI-driven customer communication, CRM optimization, and lead generation systems. Reliable, detail-oriented, and comfortable working with remote teams and structured processes.…Marketing Operations & CRM Specialist with 3+ years of experience working on process optimization, customer journey improvement, and performance monitoring for international automotive brands such as Ford, Kia, and Honda. I specialize in: • CRM setup and optimization • Marketing and workflow automation (Make, HubSpot) • Lead generation and onboarding processes • KPI tracking and performance analysis • Customer journey and retention optimization I have a strong data-driven mindset and a solid background in improving operational efficiency, streamlining marketing processes, and supporting business growth through structured, measurable workflows. I’m particularly interested in projects involving marketing automation, AI-driven customer communication, CRM optimization, and lead generation systems. Reliable, detail-oriented, and comfortable working with remote teams and structured processes.

Andrea Peruzzi

Marketing Automation Specialist, Growth Marketer, Marketing Analyst, +1

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Marketing Operations & CRM Specialist with 3+ years of experience working on process optimization, customer journey improvement, and performance monitoring for international automotive brands such as Ford, Kia, and Honda. I specialize in: • CRM setup and optimization • Marketing and workflow automation (Make, HubSpot) • Lead generation and onboarding processes • KPI tracking and performance analysis • Customer journey and retention optimization I have a strong data-driven mindset and a solid background in improving operational efficiency, streamlining marketing processes, and supporting business growth through structured, measurable workflows. I’m particularly interested in projects involving marketing automation, AI-driven customer communication, CRM optimization, and lead generation systems. Reliable, detail-oriented, and comfortable working with remote teams and structured processes.…Marketing Operations & CRM Specialist with 3+ years of experience working on process optimization, customer journey improvement, and performance monitoring for international automotive brands such as Ford, Kia, and Honda. I specialize in: • CRM setup and optimization • Marketing and workflow automation (Make, HubSpot) • Lead generation and onboarding processes • KPI tracking and performance analysis • Customer journey and retention optimization I have a strong data-driven mindset and a solid background in improving operational efficiency, streamlining marketing processes, and supporting business growth through structured, measurable workflows. I’m particularly interested in projects involving marketing automation, AI-driven customer communication, CRM optimization, and lead generation systems. Reliable, detail-oriented, and comfortable working with remote teams and structured processes.

Available to hire

Marketing Operations & CRM Specialist with 3+ years of experience working on process optimization, customer journey improvement, and performance monitoring for international automotive brands such as Ford, Kia, and Honda.

I specialize in:
• CRM setup and optimization
• Marketing and workflow automation (Make, HubSpot)
• Lead generation and onboarding processes
• KPI tracking and performance analysis
• Customer journey and retention optimization

I have a strong data-driven mindset and a solid background in improving operational efficiency, streamlining marketing processes, and supporting business growth through structured, measurable workflows.

I’m particularly interested in projects involving marketing automation, AI-driven customer communication, CRM optimization, and lead generation systems.

Reliable, detail-oriented, and comfortable working with remote teams and structured processes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Advanced

Work Experience

Marketing Operations & CRM Process Optimization at MSX International

January 1, 2023 - Present

Led data-driven marketing operations and CRM process optimization initiatives, including KPI definition, process standardization, and customer experience improvements. Supported CRM implementation and operational audits; coordinated cross-functional teams to optimize flows and CRM usage.