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Marketing Executive with over three years of experience delivering B2B campaigns in fast-paced startup environments. Proven ability to plan, execute, and monitor campaigns across email, social media, content, and paid media, with hands-on experience using HubSpot Marketing Hub. Strong track record of collaborating closely with senior stakeholders and maintaining consistency across digital touch points. Adaptable, detail-oriented, and comfortable owning projects from planning through to reporting.…Marketing Executive with over three years of experience delivering B2B campaigns in fast-paced startup environments. Proven ability to plan, execute, and monitor campaigns across email, social media, content, and paid media, with hands-on experience using HubSpot Marketing Hub. Strong track record of collaborating closely with senior stakeholders and maintaining consistency across digital touch points. Adaptable, detail-oriented, and comfortable owning projects from planning through to reporting.

Andrea Beatriz Andres

Marketing Strategist, Social Media Manager, Content Creator, +2

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Marketing Executive with over three years of experience delivering B2B campaigns in fast-paced startup environments. Proven ability to plan, execute, and monitor campaigns across email, social media, content, and paid media, with hands-on experience using HubSpot Marketing Hub. Strong track record of collaborating closely with senior stakeholders and maintaining consistency across digital touch points. Adaptable, detail-oriented, and comfortable owning projects from planning through to reporting.…Marketing Executive with over three years of experience delivering B2B campaigns in fast-paced startup environments. Proven ability to plan, execute, and monitor campaigns across email, social media, content, and paid media, with hands-on experience using HubSpot Marketing Hub. Strong track record of collaborating closely with senior stakeholders and maintaining consistency across digital touch points. Adaptable, detail-oriented, and comfortable owning projects from planning through to reporting.

Available to hire

Marketing Executive with over three years of experience delivering B2B campaigns in fast-paced startup environments. Proven ability to plan, execute, and monitor campaigns across email, social media, content, and paid media, with hands-on experience using HubSpot Marketing Hub.
Strong track record of collaborating closely with senior stakeholders and maintaining consistency across digital touch points. Adaptable, detail-oriented, and comfortable owning projects from planning through to reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Executive at Welliba

May 1, 2025 - October 21, 2025

Led campaign planning and execution across email, social media, content, and events; aligned to commercial goals and ensured cohesive brand messaging and consistent digital touchpoints. Built and scaled the LinkedIn social calendar, growing followers to 2,000+. Developed and managed bi-monthly email newsletters to 6,000+ contacts with segmented, region-specific content; improved open rates by 75%+. Conducted contact segmentation, list cleaning, and reporting. Planned, wrote, and managed email campaigns, landing pages, blog posts, case studies, and social content. Blog content drove 4,401 organic sessions and contributed to a 62.22% site engagement rate. Tracked and analyzed campaign performance using Google Analytics and HubSpot; produced monthly reports and shared insights with senior stakeholders. Maintained and optimized website content using HubSpot CMS in line with product and customer goals. Created and guided visual assets using Canva, serving as brand guardian across all touchp

Marketing Coordinator at Kincentric

March 1, 2024 - October 21, 2025

Directed flagship campaigns from concept to execution, including copy, email workflows, landing pages, social promotion, and webinars. Improved email performance through segmentation and testing, achieving a 2% YoY increase in average open rate and 1% in click rate; implemented nurture journeys with 40%+ open rates. Generated 5,000+ leads in seven months through integrated campaigns combining social media, email, and webinars. Elevated LinkedIn presence, increasing engagement by 11% and followers by 20% year-on-year. Coordinated with freelance designers to produce social tiles, banners, and presentation assets. Led monthly reporting and data analysis using Google Analytics and Salesforce Marketing Cloud, delivering campaign insights and sales alignment. Managed PR outreach and journalist databases; drafted cold pitches to HR publications. Streamlined the internal lead handover process and collaborated regularly with Business Development and Sales to prioritise follow-up.