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I'm Andrea Brizuela, a UX Strategist & Product Designer who translates brand strategy into scalable product experiences. I focus on end-to-end user journeys, design systems, and cross-functional collaboration to deliver measurable impact for millions of users. I thrive at the intersection of strategy and delivery, working across energy, telecom, and enterprise software to drive adoption and business value. I enjoy mentoring teams and shaping design culture through collaborative, user-centered processes.…I'm Andrea Brizuela, a UX Strategist & Product Designer who translates brand strategy into scalable product experiences. I focus on end-to-end user journeys, design systems, and cross-functional collaboration to deliver measurable impact for millions of users. I thrive at the intersection of strategy and delivery, working across energy, telecom, and enterprise software to drive adoption and business value. I enjoy mentoring teams and shaping design culture through collaborative, user-centered processes.

Andrea Brizuela

Product Designer, UX Designer, UI Designer, +1

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I'm Andrea Brizuela, a UX Strategist & Product Designer who translates brand strategy into scalable product experiences. I focus on end-to-end user journeys, design systems, and cross-functional collaboration to deliver measurable impact for millions of users. I thrive at the intersection of strategy and delivery, working across energy, telecom, and enterprise software to drive adoption and business value. I enjoy mentoring teams and shaping design culture through collaborative, user-centered processes.…I'm Andrea Brizuela, a UX Strategist & Product Designer who translates brand strategy into scalable product experiences. I focus on end-to-end user journeys, design systems, and cross-functional collaboration to deliver measurable impact for millions of users. I thrive at the intersection of strategy and delivery, working across energy, telecom, and enterprise software to drive adoption and business value. I enjoy mentoring teams and shaping design culture through collaborative, user-centered processes.

Available to hire

I’m Andrea Brizuela, a UX Strategist & Product Designer who translates brand strategy into scalable product experiences. I focus on end-to-end user journeys, design systems, and cross-functional collaboration to deliver measurable impact for millions of users.

I thrive at the intersection of strategy and delivery, working across energy, telecom, and enterprise software to drive adoption and business value. I enjoy mentoring teams and shaping design culture through collaborative, user-centered processes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Portuguese

Intermediate

Work Experience

Senior Product Designer at NRG Energy Inc. (Direct Energy)

November 1, 2023 - January 1, 2026

Contributed to UX strategy and end-to-end design for high-impact customer flows at scale (plan renewals, energy usage, billing page, transfer of energy service) supporting millions of residential energy users. Played a key role in the Direct Energy rebrand, translating brand strategy into scalable iOS and Android app experiences through a full end-to-end redesign. Co-led the creation of a rebrand-aligned design system, defining core foundations and reusable components in close partnership with Product, Engineering, and Marketing.

UX Strategist & Product Designer at Independent Consultant

February 1, 2023 - Present

Led UX strategy and product design across multiple client projects, owning discovery, MVP definition, and key user journeys with a focus on go-to-market and adoption. Delivered UI designs while improving the design system and driving consistent product experiences.

Lead UI / UX Designer at Intive

June 1, 2022 - December 1, 2022

Led a full mobile app redesign for a telecom client, driving a +20% increase in usability and conversion, with the successful redesign directly supporting a three-year client contract renewal. Subsequently helped establish a user-centered design process and improved designer–engineer collaboration to enable scalable implementation and ongoing product delivery.

Lead Mobile App Designer at Salesforce

July 1, 2020 - June 1, 2022

Led the design and delivery of the Salesforce Philanthropy Cloud Android app from concept to release in under one year, alongside ongoing design improvements for the iOS app. Drove cross-platform design improvements and designed a condensed version of the product for the Slack ecosystem, showcased at Dreamforce 2021 following the Salesforce Slack acquisition.

UI / UX Designer at Ok tana Corp.

May 1, 2019 - June 1, 2020

Designed mobile and responsive web experiences for enterprise clients across North and South America, including prototyping, design systems, redesigns, and UI explorations, for multiple industries such as fintech, e-commerce, healthcare, and communication tools.