Hi, I’m Andrea Kauffmann Amaral, a graphic designer with over 20 years of experience crafting brand-forward visuals. I specialize in translating briefs into clear, engaging assets—logo systems, social media carousels, infographics, and short-form video—that align with business goals and brand voice. I love blending aesthetics with strategy to deliver polished, on-brand content across web, social, and print. Based in Vancouver, I collaborate with fashion, tech, and construction clients, building cohesive visual identities and scalable design systems. I’m proficient in the Adobe Creative Suite, Canva, WordPress, Shopify, DaVinci Resolve, Procreate, and print production workflows, always bringing a marketing mindset to solve creative challenges across digital and physical channels.

Hi, I’m Andrea Kauffmann Amaral, a graphic designer with over 20 years of experience crafting brand-forward visuals. I specialize in translating briefs into clear, engaging assets—logo systems, social media carousels, infographics, and short-form video—that align with business goals and brand voice. I love blending aesthetics with strategy to deliver polished, on-brand content across web, social, and print. Based in Vancouver, I collaborate with fashion, tech, and construction clients, building cohesive visual identities and scalable design systems. I’m proficient in the Adobe Creative Suite, Canva, WordPress, Shopify, DaVinci Resolve, Procreate, and print production workflows, always bringing a marketing mindset to solve creative challenges across digital and physical channels.

Available to hire

Hi, I’m Andrea Kauffmann Amaral, a graphic designer with over 20 years of experience crafting brand-forward visuals. I specialize in translating briefs into clear, engaging assets—logo systems, social media carousels, infographics, and short-form video—that align with business goals and brand voice. I love blending aesthetics with strategy to deliver polished, on-brand content across web, social, and print.

Based in Vancouver, I collaborate with fashion, tech, and construction clients, building cohesive visual identities and scalable design systems. I’m proficient in the Adobe Creative Suite, Canva, WordPress, Shopify, DaVinci Resolve, Procreate, and print production workflows, always bringing a marketing mindset to solve creative challenges across digital and physical channels.

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Language

English
Fluent
Portuguese
Fluent

Work Experience

Freelance Graphic Designer at Freelance
January 1, 2024 - Present
Creating branded assets, social media graphics, packaging, and logos for clients across fashion, tech, and construction. Designing print-ready files for offset and digital using Adobe Creative Suite, ensuring consistent quality and brand alignment. Delivering mockups and digital layouts for websites, optimizing for mobile and UX. Enhancing visual communication through clean, purposeful design aligned with strategy. Managing multiple projects simultaneously to meet tight deadlines without sacrificing creativity or attention to detail.
Brand Specialist and Lead Designer at So Far So Good Fashion Brand
January 1, 2025 - Present
Developing branding and visual identity (logo, typography, color palette, imagery) for a Gen Z-focused clothing brand, creating social media assets, motion posts, lifestyle mockups, and promotional graphics that support product launches. Designing motifs and patterns for clothing and accessories and applying them to Printful, integrated with the Shopify store.
Prepress Specialist at BP Media, Inc
January 1, 2024 - October 23, 2025
Prepared digital and print files for major clients including Tiffany, Amazon, and Google. Collaborated on color correction, press optimization, and packaging dielines. Created digital and physical mockups, consulting on finishes (varnishes, embossing, masks). Excelled in deadline-driven production environments with high attention to detail.
Senior Graphic Designer at Watermelon Design – Online Shop
January 1, 2019 - October 23, 2025
Designed packaging, seasonal campaigns, and digital marketing assets for an e-commerce stationery brand. Created lifestyle mockups, boosting customer engagement and online sales. Managed consistent brand identity across Shopify, email, and social platforms.
Lead Graphic Designer at Picotando Ideias
January 1, 2014 - October 23, 2025
Led design for large-scale events, developing campaigns, print collateral, and social media assets. Directed visual communication strategy, from branding to execution across digital channels.

Education

Bachelor of Graphic Design at Pontificia Universidade Catolica - Rio de Janeiro
August 1, 1989 - December 1, 1993
Social Media and Digital Marketing Certificate at BCIT - Vancouver, Canada
January 1, 2016 - December 1, 2017
Textile Pattern Design at Textile Design Lab
May 1, 2020 - May 1, 2021
Bachelor's Degree at Pontifícia Universidade Católica (PUC-RJ)
January 1, 1989 - December 31, 1993
Bachelor of Graphic Design at Pontifícia Universidade Católica (PUC-RJ)
January 11, 2030 - January 1, 1993
Social Media & Digital Marketing Certificate at British Columbia Institute of Technology (BCIT)
January 1, 2016 - January 1, 2017
Creative Business Strategy at PUC-RJ, Art Department
January 1, 2010 - January 1, 2010
Project Management at Eversystems
January 1, 2002 - January 1, 2002

Qualifications

Certificate in Digital Marketing-Social Media
January 1, 2016 - December 31, 2017
Textile Design Lab
January 1, 2022 - December 31, 2022
Bachelor of Graphic Design
January 11, 2030 - January 1, 1993
Social Media & Digital Marketing Certificate
January 1, 2016 - January 1, 2017
Textile Design Lab
January 1, 2022 - December 31, 2022
Creative Business Strategy
January 1, 2010 - January 1, 2010
Project Management
January 1, 2002 - January 1, 2002

Industry Experience

Professional Services, Media & Entertainment, Retail, Real Estate & Construction, Other, Software & Internet, Education
    uniE621 Digital Design - Website Design - For Watermelon Studio
    Digital web design is the strategic fusion of visual aesthetics and user experience, where every pixel, interaction, and animation serves a purpose in creating compelling online experiences. It's about transforming brand stories into interactive digital environments that captivate users visually and guide them seamlessly through intuitive journeys across all devices. Modern web design combines artistic vision with technical expertise to craft responsive, accessible, and performance-optimized websites that drive engagement, conversions, and lasting connections between brands and their audiences in an increasingly digital world. graphicdesigner branding webdesigner
    uniE621 Digital Design - Social Media Posts - for So Far So Good
    Creating engaging graphics, carrossel and videos for the instagram account sofarsogood.clothing graphicdesigner illustrator webdesigner branding digital
    uniE621 Textile Design for Fashion, Home Decor and Packaging
    My work blends illustration, color theory and trend research to develop cohesive, print-ready patterns that bring ideas to life. From concept and motif development to seamless repeats and colorways, I design collections that tell a story and align with brand identity across fashion, home, and lifestyle products. branding graphicdesigner illustrator textiledesign homedecor fashion
    uniE621 Lead designer of the clothing brand So Far So Good
    Creating engaging textile designs and illustration for the Canadian clothing brand So Far So Good focusing on GenZ street fashion. graphicdesigner branding illustrator designer textiledesign
    uniE621 Brochures for Real Estate
    :: Working on Adobe Illustrator, Photoshop and InDesign while preparing files for offset printing. :: Creating cutting, emboss and foil dielines. :: Color correcting images on Photoshop. :: Working on detailed mockups on the real paper. :: Preparing layouts on prepress software Prinect for the press. :: Meticulous eye for detail that ensures artwork files are consistently optimized for high-quality results. graphicdesigner branding brochure realestate
    uniE621 Logo Design and Branding for multiple industries
    :: Developing distinctive, impactful logos that capture the essence of the brands. :: Use of design principles to translate brand strategy into memorable visuals. :: Creating visual identity across digital platforms, print materials, and merchandise. graphicdesigner illustrator designer branding logo
    uniE621 Logo Design and Branding for Cake Factory
    This project involved building a cohesive visual brand that captures the spirit of fun, quality, and irresistible indulgence. Scope of Work: Brand Discovery & Strategy :: Conduct market research and analyze competitors in the bakery and dessert industry. :: Define brand values, mission, and target audience. :: Develop a unique brand voice and personality. Logo Design :: Create initial logo concepts based on mood boards and brand strategy. :: Design a primary logo and versatile logo variations (icon, wordmark, stacked, etc.). :: Ensure scalability and adaptability across print, packaging, and digital. Color Palette & Typography :: Develop a custom color palette reflecting the brand’s playful and premium vibe. :: Select typography that aligns with the brand’s tone — approachable yet modern. Visual Identity System :: Design supporting brand elements such as patterns, textures, or illustrations. :: Develop visual rules for layout, imagery, and design consistency. Packaging Concepts :: Mockups for product boxes, cake labels, stickers, and wrapping. Brand Style Guide :: Compile all brand elements into a cohesive brand manual. :: Include logo usage rules, color specs, typography guidelines, and tone of voice. Final Deliverables :: Logo files (AI, EPS, SVG, PNG, JPG). :: Full brand style guide (PDF). :: Visual assets ready for web and print use. designer branding illustrator logo graphicdesigner
    uniE621 Graphic Design for Hospitality & Well-Being
    This image showcases 3 different jobs: 1) Textile Pattern Design for Four Seasons Hotel in Vietnam 2) Stationery and Marketing pieces for Aesthetics Clinic 3) Brochure for TCS World Travel Agency branding illustrator graphicdesigner designer photo
    uniE621 Brochure Design for IT Company
    Series of brochures designed as a marketing tool to promote and enhance brand visibility. The layout follows a clean, modern design structure with well-organized sections that guide the reader through the content seamlessly. The design balances striking visuals with concise copy to ensure readability and impact. branding graphicdesigner photo designer brochure
    uniE621 Brochure Design for World Congress
    Working on Indesign to create a visually engaging and informative brochure that effectively communicates the brand’s identity, offerings, and key messaging. Photos color corrected in Photoshop. graphicdesigner photo branding designer brochure
    uniE621 Logo Design and Brand Identity for Vegan Chocolate Brand
    :: Creating the illustration, logo and labels for the chocolate brand L'Artisan Fine Vegan Chocolate Photos from the brand Instagram: @lartisanveganchocolate graphicdesigner illustrator branding logo designer chocolatelabel packagingdesign
    uniE621 Chickadee Chocolate Labels
    :: Creating labels for 4 lines of chocolates: All Year, Fall, Winter and Vegan. :: Developing production-ready repeats. :: Hand painting with watercolor and gouache. Use of Procreate for digital illustrations. illustrator branding graphicdesigner chocolatelabel packaging