This project involved building a cohesive visual brand that captures the spirit of fun, quality, and irresistible indulgence.
Scope of Work:
Brand Discovery & Strategy
:: Conduct market research and analyze competitors in the bakery and dessert industry.
:: Define brand values, mission, and target audience.
:: Develop a unique brand voice and personality.
Logo Design
:: Create initial logo concepts based on mood boards and brand strategy.
:: Design a primary logo and versatile logo variations (icon, wordmark, stacked, etc.).
:: Ensure scalability and adaptability across print, packaging, and digital.
Color Palette & Typography
:: Develop a custom color palette reflecting the brand’s playful and premium vibe.
:: Select typography that aligns with the brand’s tone — approachable yet modern.
Visual Identity System
:: Design supporting brand elements such as patterns, textures, or illustrations.
:: Develop visual rules for layout, imagery, and design consistency.
Packaging Concepts
:: Mockups for product boxes, cake labels, stickers, and wrapping.
Brand Style Guide
:: Compile all brand elements into a cohesive brand manual.
:: Include logo usage rules, color specs, typography guidelines, and tone of voice.
Final Deliverables
:: Logo files (AI, EPS, SVG, PNG, JPG).
:: Full brand style guide (PDF).
:: Visual assets ready for web and print use.
designer branding illustrator logo graphicdesigner…This project involved building a cohesive visual brand that captures the spirit of fun, quality, and irresistible indulgence.
Scope of Work:
Brand Discovery & Strategy
:: Conduct market research and analyze competitors in the bakery and dessert industry.
:: Define brand values, mission, and target audience.
:: Develop a unique brand voice and personality.
Logo Design
:: Create initial logo concepts based on mood boards and brand strategy.
:: Design a primary logo and versatile logo variations (icon, wordmark, stacked, etc.).
:: Ensure scalability and adaptability across print, packaging, and digital.
Color Palette & Typography
:: Develop a custom color palette reflecting the brand’s playful and premium vibe.
:: Select typography that aligns with the brand’s tone — approachable yet modern.
Visual Identity System
:: Design supporting brand elements such as patterns, textures, or illustrations.
:: Develop visual rules for layout, imagery, and design consistency.
Packaging Concepts
:: Mockups for product boxes, cake labels, stickers, and wrapping.
Brand Style Guide
:: Compile all brand elements into a cohesive brand manual.
:: Include logo usage rules, color specs, typography guidelines, and tone of voice.
Final Deliverables
:: Logo files (AI, EPS, SVG, PNG, JPG).
:: Full brand style guide (PDF).
:: Visual assets ready for web and print use.
designer branding illustrator logo graphicdesignerWW…