Available to hire
Hi, I’m Andrea Lanting, a results-driven professional with 9+ years in data analytics, team leadership, and social media management. I’ve led data teams at Reed Elsevier Philippines, built scalable processes, and helped brands grow through thoughtful content strategies and metrics-driven campaigns.
I enjoy collaborating remotely with clients, turning complex data into actionable insights, and delivering measurable results in social media, content, and marketing campaigns. Outside work, I’m passionate about mentoring teammates, refining workflows, and exploring creative design and storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Senior Data Analyst at Reed Elsevier Philippines
December 1, 2018 - August 1, 2024Led a team of data analysts researching and verifying legal professional information for databases serving the United States market. Trained and onboarded new analysts on research methodology, quality standards, and verification procedures. Conducted regular team huddles, one-on-one coaching, and performance check-ins to ensure accuracy and timeliness. Built and maintained a legal process map used across the team as the standard guide for data verification. Collaborated with stakeholders, application developers, and production teams to clarify requirements and align on project goals. Used Salesforce CRM to manage team workflow and maintain data integrity at scale. Consistently met accuracy and productivity targets across high-volume legal research projects.
Data Analyst at Reed Elsevier Philippines
June 1, 2017 - November 1, 2018Researched, gathered, and verified information on lawyers and law firms across the United States for global legal reference databases. Performed quality checks to ensure accuracy and completeness of all data entries. Built early research workflows that improved team efficiency and data consistency. Developed strong attention to detail and research discipline across large volumes of legal professional data.
Marketing Executive at GRYT Marketing
May 1, 2023 - December 1, 2023Designed graphics and visual content for multiple agency clients across various industries. Created and managed email marketing campaigns. Edited videos for client social media and marketing use. Produced visuals assets aligned with each client's brand guidelines.
Campaign Coordinator at MBP Agency
July 1, 2023 - October 1, 2023Built SOPs to standardize campaign workflow and reduce execution errors across the team. Wrote captions and coordinated content production for brand campaigns.
Education
Qualifications
Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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