Hello, I am Andrea Mabellini, a UX Lead Designer with 12+ years of experience, based in Zug, Switzerland. I focus on product strategy: aligning user needs with business outcomes, shaping roadmaps, and defining success metrics. I partner with product and engineering to prioritize bets, de-risk decisions, and turn ambiguity into clear, scalable solutions—delivering interfaces that improve adoption and reduce complexity.

Andrea Mabellini

Hello, I am Andrea Mabellini, a UX Lead Designer with 12+ years of experience, based in Zug, Switzerland. I focus on product strategy: aligning user needs with business outcomes, shaping roadmaps, and defining success metrics. I partner with product and engineering to prioritize bets, de-risk decisions, and turn ambiguity into clear, scalable solutions—delivering interfaces that improve adoption and reduce complexity.

Available to hire

Hello, I am Andrea Mabellini, a UX Lead Designer with 12+ years of experience, based in Zug, Switzerland.

I focus on product strategy: aligning user needs with business outcomes, shaping roadmaps, and defining success metrics. I partner with product and engineering to prioritize bets, de-risk decisions, and turn ambiguity into clear, scalable solutions—delivering interfaces that improve adoption and reduce complexity.

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Language

Italian
Fluent
English
Fluent
French
Advanced
German
Beginner
Spanish; Castilian
Fluent

Work Experience

Senior UX Designer at Gruppo Cassa Centrale
May 1, 2025 - November 9, 2025
Current role focusing on UX design and product strategy, collaborating with cross-functional teams to improve digital experiences and drive business outcomes.
Senior UX Designer at Roche Diagnostics + Pharma
February 1, 2025 - February 1, 2025
Led UX design and product strategy for Roche Diagnostics and Roche Pharma, delivering user-centered interfaces across digital health platforms and defining roadmaps and success metrics.
UX Designer at Movify
April 1, 2020 - April 1, 2020
Led UX design for digital products, improved usability and conversion, and collaborated with product and engineering to prioritize bets and de-risk decisions.
UX Designer at Triplesense Reply
June 1, 2017 - June 1, 2017
Contributed UX design and research for client projects, shaping interface strategies and user flows.
UI/UX Designer at Café Noir Communication Srl
April 1, 2015 - April 1, 2015
Led UI/UX design for campaigns and digital experiences, creating intuitive interfaces and visual assets.
Freelance Designer at Freelance Activity
May 1, 2014 - May 1, 2014
Independent designer delivering UI/UX and graphic design projects for various clients.
Graphic Designer at Essevi Safety Stuff
December 1, 2012 - December 1, 2012
Graphic design support for safety products and marketing materials.
Graphic Designer at De Fonseca
October 1, 2010 - October 1, 2010
Graphic design work for agency projects.
Junior Art Director at Sunday
June 1, 2010 - June 1, 2010
Creative design and art direction for client campaigns.
Graphic Designer at Seven SpA
September 1, 2007 - September 1, 2007
Graphic design for marketing materials and campaigns.
Graphic Designer at Ravani Ficarra
September 1, 2006 - September 1, 2006
Graphic design support for projects.
Product Owner at Gruppo Cassa Centrale
May 1, 2025 - Present
Leading UX/product strategy initiatives across remote and on-site teams; aligning user needs with business outcomes, shaping roadmaps, and prioritizing bets to de-risk decisions.
Product Owner at Roche Diagnostics & Roche Pharma
April 1, 2020 - February 1, 2025
Partnering with product and engineering to drive UX across diagnostics and pharma platforms; turn ambiguity into clear, scalable solutions; improve adoption and reduce complexity.
Senior UX Designer at Movify
June 1, 2017 - April 1, 2020
Led UX design for digital products; collaborated with cross-functional teams to improve usability and adoption across platforms.
UX Designer at Triplesense Reply
May 1, 2015 - June 1, 2017
Delivered UX design solutions for client projects; participated in design sprints and user research.
Graphic Designer at Café Noir Communication Srl
May 1, 2014 - April 1, 2015
Created visual identities and marketing collateral for clients; contributed to UX/UI projects as needed.
Freelance Designer at Freelance Activity
January 1, 2013 - May 1, 2014
Provided graphic and interaction design services for various clients.
Graphic Designer at Essevi Safety Stuff
July 1, 2011 - December 1, 2012
Graphic design work for safety equipment branding and packaging.
Junior Art Director at Sunday
September 1, 2009 - June 1, 2010
Assisted art direction and design for campaigns; contributed to visuals and layout.
Graphic Designer at DeFonseca
June 1, 2010 - October 1, 2010
Graphic design role.

Education

Bac Degree in Graphic Art at Academy of Fine Arts
January 11, 2030 - November 9, 2025
Graphic Designer at I.P.S. Albe Steiner
January 11, 2030 - November 9, 2025
Bachelor in Graphic Art at Academy of Fine Arts
January 11, 2030 - December 23, 2025
Graphic Designer at I.P.S. Albe Steiner
January 11, 2030 - December 23, 2025

Qualifications

Certified User Experience Specialist
January 1, 2020 - November 9, 2025
IDF Certification – Interaction Design Foundation (HCI)
January 1, 2020 - November 9, 2025
Certified User Experience Specialist
January 1, 2020 - December 23, 2025

Industry Experience

Healthcare, Life Sciences, Software & Internet, Professional Services, Media & Entertainment