I am a marketing and communication expert with over 15 years of experience. I have focused my work on the execution of transversal projects worldwide, mainly in Europe and America (United States and Latin America), delivering results for organizations. I specialize in leading global marketing initiatives, managing budgets and business plans, and driving communication strategies across multiple sectors. I am also proficient in digital marketing and have a keen interest in artificial intelligence applications within marketing.

Andrea Paredes

I am a marketing and communication expert with over 15 years of experience. I have focused my work on the execution of transversal projects worldwide, mainly in Europe and America (United States and Latin America), delivering results for organizations. I specialize in leading global marketing initiatives, managing budgets and business plans, and driving communication strategies across multiple sectors. I am also proficient in digital marketing and have a keen interest in artificial intelligence applications within marketing.

Available to hire

I am a marketing and communication expert with over 15 years of experience. I have focused my work on the execution of transversal projects worldwide, mainly in Europe and America (United States and Latin America), delivering results for organizations.

I specialize in leading global marketing initiatives, managing budgets and business plans, and driving communication strategies across multiple sectors. I am also proficient in digital marketing and have a keen interest in artificial intelligence applications within marketing.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Work Experience

Freelance - Marketing & Communication Advisor at Self-employed
November 1, 2024 - Present
Partnered with brands, private companies, and NGOs to develop and execute marketing and communication strategies. Focused on enhancing market positioning through tailored campaigns and innovative approaches, driving visibility and audience engagement.
Communication Advisor at Cíclicas ONG
January 1, 2024 - Present
Marketing and communication advisor for a nonprofit organization.
Marketing Manager at JAGGAER
November 30, 2024 - July 30, 2025
Spearheaded marketing initiatives across the US and European markets, ensuring alignment with global brand strategy and regional goals. Managed cross-functional teams to ensure timely delivery of marketing assets while staying within budget constraints.
Senior Consultant at LLYC (LLORENTE & CUENCA)
December 31, 2023 - July 30, 2025
Created business plans and managed budgets for global marketing, communication, and ESG department. Led company communication for Europe and America, collaborated in financial communication, executed internal and external projects, secured media sponsorships, managed content (podcast and website), supported volunteer programs aligned with SDGs, and worked in crisis management and reputation monitoring.
Marketing and Communication at Grupo Colón IECM
June 30, 2018 - July 30, 2025
Managed integrated B2B and B2C campaigns, optimizing stakeholder relations.
Marketing Research at Ilion outsourcing/ Quality Opinion
December 31, 2016 - July 30, 2025
Freelance collaborator in market research in beauty, entertainment, and foodservice sectors.
Social Media and Production at Circuito POP/ Red Musik
December 31, 2014 - July 30, 2025
Managed social media and produced the radio show.
Production/ News Department at Dat Televisión
December 31, 2014 - July 30, 2025
News writing, coverage of institutional, governmental and cultural appearances, production assistant and host.
Freelance - Marketing & Communication Advisor at Freelance
November 1, 2024 - Present
Partnered with brands, private companies, and NGOs to develop and execute marketing and communication strategies. Focused on enhancing market positioning through tailored campaigns and innovative approaches, driving visibility and audience engagement.
Communication Advisor at Cíclicas ONG
January 1, 2024 - Present
Marketing and communication advisor for a nonprofit organization.
Marketing Manager at JAGGAER
November 30, 2024 - July 30, 2025
Spearhead marketing initiatives across the US and European markets, ensuring alignment with global brand strategy and regional goals. Manage cross-functional teams to ensure timely delivery of marketing assets while staying within budgetary constraints.
Senior Consultant at LLYC (LLORENTE & CUENCA)
December 31, 2023 - July 30, 2025
Led global marketing, communication, and ESG efforts including business plan creation and budget management. Managed global communication for Europe and America. Supported financial and internal/external communication projects, media sponsorships, content management, and crisis management. Collaborated with the LLYC Foundation on volunteer programs aligned with SDGs.
Marketing and Communication at Grupo Colón IECM
June 30, 2018 - July 30, 2025
Managed integrated B2B and B2C campaigns, optimizing stakeholder relations.
Marketing Research at Ilion outsourcing/ Quality Opinion
December 31, 2016 - July 30, 2025
Freelance collaborator in market research covering beauty, entertainment and foodservice sectors.
Social Media and Production at Circuito POP/ Red Musik
December 31, 2014 - July 30, 2025
Managed social media and produced the radio show.
Production/News Department at Dat Televisión
December 31, 2014 - July 30, 2025
Wrote news and covered institutional, governmental, and cultural appearances. Worked as production assistant and host.
Freelance - Marketing & Communication Advisor at Freelance
November 1, 2024 - Present
Partnered with brands, private companies, and NGOs to develop and execute marketing and communication strategies. Focused on enhancing market positioning through tailored campaigns and innovative approaches, driving visibility and audience engagement.
Communication Advisor at Cíclicas ONG
January 1, 2024 - Present
Marketing and communication advisor for a nonprofit organization.
Marketing Manager at JAGGAER
November 30, 2024 - July 30, 2025
Spearhead marketing initiatives across the US and European markets, ensuring alignment with global brand strategy and regional goals. Manage cross-functional teams to ensure timely delivery of marketing assets while staying within budgetary constraints.
Senior Consultant at LLYC (LLORENTE & CUENCA)
December 31, 2023 - July 30, 2025
Led global marketing, communication, and ESG department initiatives including business plan creation and budget management. Led global communication across Europe and America. Collaborated on financial communications, managed internal and external projects, secured media sponsorships, positioned company in rankings, managed content for podcasts and websites, supported volunteer programs, and handled crisis prevention and reputation monitoring.
Marketing and Communication at Grupo Colón IECM
June 30, 2018 - July 30, 2025
Managed integrated B2B and B2C campaigns, optimizing stakeholder relations.
Marketing Research at Ilion outsourcing/ Quality Opinion
December 31, 2016 - July 30, 2025
Freelance collaborator in market research for beauty, entertainment, and foodservice sectors.
Social Media and Production at Circuito POP/ Red Musik
December 31, 2014 - July 30, 2025
Managed social media and produced a radio show.
Production/ News Department at Dat Televisión
December 31, 2014 - July 30, 2025
Wrote news, covered institutional, governmental, and cultural events, and worked as a production assistant and host.
Marketing & Communication Advisor at Cíclicas ONG
November 30, 2024 - August 16, 2025
Marketing and communication advisor for a nonprofit organization.
Senior Consultant at LLY C (LLORENTE & CUENCA)
December 31, 2023 - August 16, 2025
Worked on marketing and communication management of integrated B2B and B2C campaigns, optimizing stakeholder relations and delivering results across Europe and America.
Marketing Researcher at Freelance Collaborator
December 31, 2023 - August 16, 2025
Conducted marketing research in beauty, entertainment, and food services sectors.
Marketing Researcher at Ilion Outsourcing/Quality Opinion
December 31, 2016 - August 16, 2025
Marketing research activities.
Social Media and Production at Circuito POP/Red Musik
June 30, 2018 - August 16, 2025
Managed social media and produced a radio show.
Production / News Department at Dat Televisión
December 31, 2014 - August 16, 2025
News writing, coverage of institutional, governmental, and cultural appearances, production assistant and host.
Marketing Manager at JAGGAER
May 1, 2024 - Present
Spearheaded marketing initiatives across the US and European markets, aligning with global brand strategy and regional goals. Managed cross-functional teams to ensure timely delivery of marketing assets within budgetary constraints.
Freelance Marketing & Communication Advisor
November 1, 2024 - Present
Partnered with brands, private companies, and NGOs to develop and execute marketing and communication strategies focused on enhancing market positioning through tailored campaigns and innovative approaches driving visibility and audience engagement.

Education

Bachelor’s Degree at Universidad Arturo Michelena
January 1, 2010 - December 31, 2014
Master’s Degree at Universidad CEU San Pablo
January 1, 2017 - December 31, 2018
Official Master in Corporate Communication at Universidad San Pablo CEU - TRACOR
January 1, 2017 - December 31, 2018
Bachelor Degree in Social Communication at Universidad Arturo Michelena (Venezuela)
January 1, 2010 - December 31, 2014
Official Master in Corporate Communication at Universidad San Pablo CEU - TRACOR
January 1, 2017 - December 31, 2018
Bachelor Degree in Social Communication at Universidad Arturo Michelena (Venezuela)
January 1, 2010 - December 31, 2014
Master's Degree at Universidad San Pablo CEU - TRACOR
January 1, 2017 - December 31, 2018
Bachelor's Degree at Universidad Arturo Michelena (Venezuela)
January 1, 2010 - December 31, 2014
Official Master in Corporate Communication at Universidad San Pablo CEU - TRA COR
January 11, 2030 - August 16, 2025
Bachelor Degree in Social Communications specialized in Audiovisual Journalism at Universidad Arturo Michelena (Venezuela)
January 1, 2010 - December 31, 2014
Professional Certificate in Marketing and Communication at Consejería de Economía, Empleo y Competitividad
January 1, 2015 - August 16, 2025
Advanced Digital Marketing Course (with Google) at Google - Universidad Complutense de Madrid
January 1, 2015 - August 16, 2025
Artificial Intelligence Specialization at Universidad Rey Juan Carlos - Racks Academy
January 1, 2024 - December 31, 2025

Qualifications

Digital Marketing Master
January 1, 2015 - December 31, 2015
Professional Certificate in Marketing and Communication
January 1, 2015 - December 31, 2015
Advanced Digital Marketing Course (With Google)
January 1, 2015 - December 31, 2015
Professional Certificate in Marketing and Communication
January 1, 2015 - December 31, 2015
Advanced Digital Marketing Course (With Google)
January 1, 2015 - December 31, 2015
Professional Certificate in Marketing and Communication
January 1, 2015 - December 31, 2015
Advanced Digital Marketing Course (With Google)
January 1, 2015 - December 31, 2015
Soy Responsable
January 1, 2016 - August 16, 2025

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Consumer Goods, Financial Services, Retail