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Hi, I’m Andrea Pena Herrera, a Social Media & Content Creation Manager with 8 years of experience building brand presence, driving lead generation, and scaling engagement across education, healthcare, food & beverage, and immigration sectors. I’m an expert in content strategy, paid ads, analytics, and multi-platform campaigns, with a strong background in web design and visual storytelling. I thrive on turning data into engaging campaigns, creating multilingual assets, and collaborating with cross-functional teams to grow reach and generate qualified leads. Let’s craft compelling narratives that resonate with diverse audiences and elevate brands.…Hi, I’m Andrea Pena Herrera, a Social Media & Content Creation Manager with 8 years of experience building brand presence, driving lead generation, and scaling engagement across education, healthcare, food & beverage, and immigration sectors. I’m an expert in content strategy, paid ads, analytics, and multi-platform campaigns, with a strong background in web design and visual storytelling. I thrive on turning data into engaging campaigns, creating multilingual assets, and collaborating with cross-functional teams to grow reach and generate qualified leads. Let’s craft compelling narratives that resonate with diverse audiences and elevate brands.

Andrea Penaherrera

Social Media Manager, Content Creator, Brand Designer, +2

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Hi, I’m Andrea Pena Herrera, a Social Media & Content Creation Manager with 8 years of experience building brand presence, driving lead generation, and scaling engagement across education, healthcare, food & beverage, and immigration sectors. I’m an expert in content strategy, paid ads, analytics, and multi-platform campaigns, with a strong background in web design and visual storytelling. I thrive on turning data into engaging campaigns, creating multilingual assets, and collaborating with cross-functional teams to grow reach and generate qualified leads. Let’s craft compelling narratives that resonate with diverse audiences and elevate brands.…Hi, I’m Andrea Pena Herrera, a Social Media & Content Creation Manager with 8 years of experience building brand presence, driving lead generation, and scaling engagement across education, healthcare, food & beverage, and immigration sectors. I’m an expert in content strategy, paid ads, analytics, and multi-platform campaigns, with a strong background in web design and visual storytelling. I thrive on turning data into engaging campaigns, creating multilingual assets, and collaborating with cross-functional teams to grow reach and generate qualified leads. Let’s craft compelling narratives that resonate with diverse audiences and elevate brands.

Available to hire

Hi, I’m Andrea Pena Herrera, a Social Media & Content Creation Manager with 8 years of experience building brand presence, driving lead generation, and scaling engagement across education, healthcare, food & beverage, and immigration sectors. I’m an expert in content strategy, paid ads, analytics, and multi-platform campaigns, with a strong background in web design and visual storytelling.

I thrive on turning data into engaging campaigns, creating multilingual assets, and collaborating with cross-functional teams to grow reach and generate qualified leads. Let’s craft compelling narratives that resonate with diverse audiences and elevate brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Social Media & Content Creation Manager at Woori Education Group

January 1, 2023 - July 31, 2024

Increased lead generation by +80% through Google Ads optimization, content strategies targeting international student audiences; Launched multilingual websites (African, Italian, Brazilian & Latin markets) using WordPress & AWS Lightsail; Achieved 100% SEO optimization across all market-specific websites; Led campaigns and on-site lead generation at an international education fair (100+ attendees)

Social Media & Content Creation Manager at Kissan International

September 1, 2022 - February 28, 2025

Increased organic video views from 100 to 20k; Enhanced brand awareness organically; Managed customer inquiries and complaints in real-time

Social Media & Content Creation Manager at Cinext Ecuador

November 1, 2019 - October 31, 2023

Developed a Crisis Manual for effectively managing and mitigating social media crises, protecting the brand’s reputation; Managed crisis communication during Covid-19; Developed branding, brand identity, and branding guidelines

Web Design at Ramshaw Real Estate Property Management

February 1, 2024 - Present

Freelance web design for real estate property management in Champaign Urbana, IL, USA

Web Design at Placemaker Real Estate LLC

May 1, 2022 - Present

Freelance web design for real estate

Social Media & Content Creation Manager at Azende

August 1, 2017 - November 30, 2019

Launched Switch +Flow brand; Increased brand awareness; Managed customer inquiries in real-time

Social Media Manager & Content Creation Manager at Wilderman Medical Clinic

October 1, 2024 - Present

Grew organic reach +60% through social channels; Email marketing focus strategies for all the businesses; leads generation +45%; Strategies for digital platforms and printed materials for 10 skincare brands to publish on social media and ecommerce