I am a fashion strategist with a 360º perspective, combining creative vision, analytical rigor, and business acumen to transform brands into profitable, sustainable, and aspirational businesses. Having worked alongside CEOs, design teams, production units, suppliers, and marketing departments, I understand brands from the inside out—from defining their DNA and planning collections to managing stock, operational processes, margins, and supplier networks. My unique strength lies in balancing creativity + strategy + operational excellence, allowing me to spot opportunities, resolve bottlenecks, streamline processes, and design clear, actionable roadmaps that drive growth and scalability. Selected expertise: -Designing and leading collections and purchase plans -Managing national and international production, supplier negotiation, and partnerships -Analyzing pricing, margins, consumption, and profitability -Optimizing internal operations and workflows -Leading brand and product strategy initiatives -Aligning marketing and executive teams for sustainable growth I help brands to: ✓ Define and reinforce their identity ✓ Structure collections and product lines efficiently ✓ Optimize processes and maximize profitability ✓ Grow with clear, actionable strategies ✓ Bridge creativity with business impact My signature approach: I don’t just advise brands—I transform them from within, aligning vision, product, and operations to create brands that not only succeed but set the standard in their market.

Andrea de la Puente Saiz

I am a fashion strategist with a 360º perspective, combining creative vision, analytical rigor, and business acumen to transform brands into profitable, sustainable, and aspirational businesses. Having worked alongside CEOs, design teams, production units, suppliers, and marketing departments, I understand brands from the inside out—from defining their DNA and planning collections to managing stock, operational processes, margins, and supplier networks. My unique strength lies in balancing creativity + strategy + operational excellence, allowing me to spot opportunities, resolve bottlenecks, streamline processes, and design clear, actionable roadmaps that drive growth and scalability. Selected expertise: -Designing and leading collections and purchase plans -Managing national and international production, supplier negotiation, and partnerships -Analyzing pricing, margins, consumption, and profitability -Optimizing internal operations and workflows -Leading brand and product strategy initiatives -Aligning marketing and executive teams for sustainable growth I help brands to: ✓ Define and reinforce their identity ✓ Structure collections and product lines efficiently ✓ Optimize processes and maximize profitability ✓ Grow with clear, actionable strategies ✓ Bridge creativity with business impact My signature approach: I don’t just advise brands—I transform them from within, aligning vision, product, and operations to create brands that not only succeed but set the standard in their market.

Available to hire

I am a fashion strategist with a 360º perspective, combining creative vision, analytical rigor, and business acumen to transform brands into profitable, sustainable, and aspirational businesses.

Having worked alongside CEOs, design teams, production units, suppliers, and marketing departments, I understand brands from the inside out—from defining their DNA and planning collections to managing stock, operational processes, margins, and supplier networks.

My unique strength lies in balancing creativity + strategy + operational excellence, allowing me to spot opportunities, resolve bottlenecks, streamline processes, and design clear, actionable roadmaps that drive growth and scalability.

Selected expertise:
-Designing and leading collections and purchase plans
-Managing national and international production, supplier negotiation, and partnerships
-Analyzing pricing, margins, consumption, and profitability
-Optimizing internal operations and workflows
-Leading brand and product strategy initiatives
-Aligning marketing and executive teams for sustainable growth

I help brands to:
✓ Define and reinforce their identity
✓ Structure collections and product lines efficiently
✓ Optimize processes and maximize profitability
✓ Grow with clear, actionable strategies
✓ Bridge creativity with business impact

My signature approach: I don’t just advise brands—I transform them from within, aligning vision, product, and operations to create brands that not only succeed but set the standard in their market.

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Language

Spanish; Castilian
Fluent
English
Fluent
Portuguese
Advanced

Work Experience

Head of purchasing, strategy and production (Fashion) at The Brubaker
November 18, 2024 - Present
Currently, I serve as Head of Purchasing, Strategy & Production at a Spanish menswear brand, working directly with the CEO to define and execute the ’ company s product and growth strategy. I oversee the end-to-end supply chain — from strategic purchasing and OTB management to production planning and inventory optimization — ensuring alignment between commercial goals, margin targets, and brand positioning. I manage supplier relations and margin control, lead pricing and sourcing strategies, and coordinate with factories to secure timely, high-quality deliveries. Beyond operations, I play an active role in seasonal collection planning, product launches, and catalog development, collaborating closely with design, marketing, and logistics. This 360º role has deepened my understanding of how creative direction, commercial performance, and operational efficiency converge, strengthening my analytical mindset, strategic thinking, and leadership skills.
Multitasker | Co-owner at NOMA ESTUDIO
January 8, 2024 - Present
It's my family business. My main focus is on developing the business and seeking new business opportunities, but I basically have taken part in all areas: project management, buying, negotiation, team coordination, budget planning, deadlines control and planning, administration...) The estudio works with design-creative projects specially on interiors and luxury real state.
Account and project manager (Fashion) at VALERIUS HUB
September 1, 2022 - January 3, 2024
Fashion and textile project management. Customer follow-up. Collection development, textile and accessories sourcing, CADS/tech sheets, trend analysis, sustainability in fashion, product development, creative solutions thinker. I have collaborated with brands such as Perfect Moment, Zadig et Voltaire, Massimo Dutti, Falke, North Face, Calvin Klein, Ralph Lauren, The Kooples, among others. Coordination and leadership of graphic/3D/fashion teams and creative direction, sample and production tracking, contact with suppliers, B2B nexus, web catalog planning...

Education

MBA + Master's in Digital Marketing and Analytics at ENEB
March 1, 2024 - March 30, 2025
Master's in Strategic Process Management at UNIR
March 1, 2023 - February 1, 2024
Bachelor's Degree in Fashion Design and Management at URJC
January 1, 2020 - June 22, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Retail, Real Estate & Construction, Wholesale & Distribution