I am a fashion strategist with a 360º perspective, combining creative vision, analytical rigor, and business acumen to transform brands into profitable, sustainable, and aspirational businesses.
Having worked alongside CEOs, design teams, production units, suppliers, and marketing departments, I understand brands from the inside out—from defining their DNA and planning collections to managing stock, operational processes, margins, and supplier networks.
My unique strength lies in balancing creativity + strategy + operational excellence, allowing me to spot opportunities, resolve bottlenecks, streamline processes, and design clear, actionable roadmaps that drive growth and scalability.
Selected expertise:
-Designing and leading collections and purchase plans
-Managing national and international production, supplier negotiation, and partnerships
-Analyzing pricing, margins, consumption, and profitability
-Optimizing internal operations and workflows
-Leading brand and product strategy initiatives
-Aligning marketing and executive teams for sustainable growth
I help brands to:
✓ Define and reinforce their identity
✓ Structure collections and product lines efficiently
✓ Optimize processes and maximize profitability
✓ Grow with clear, actionable strategies
✓ Bridge creativity with business impact
My signature approach: I don’t just advise brands—I transform them from within, aligning vision, product, and operations to create brands that not only succeed but set the standard in their market.
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