I am a strategic and results-driven creative professional with 24+ years of experience in brand building, marketing and visual storytelling. I have a proven ability to lead innovative campaigns, manage creative teams and align branding strategies with business goals. I excel in visual content creation, social media management and creative direction within the hospitality and lifestyle sectors. I transform ideas into strong brand identities and compelling consumer experiences. In my recent role at Louis Hotels in Cyprus, I established and led the first dedicated Creative & Branding Department, overseeing 26 hotels, restaurants and the corporate brand. I guided a team of designers and content creators, steered social media across 26 accounts, supervised photoshoots and video production, and ensured cohesive brand identity across properties. I collaborate with marketing and business teams to align creative output with strategic objectives and protect the brand's visual identity.…

Andreani Panayi

I am a strategic and results-driven creative professional with 24+ years of experience in brand building, marketing and visual storytelling. I have a proven ability to lead innovative campaigns, manage creative teams and align branding strategies with business goals. I excel in visual content creation, social media management and creative direction within the hospitality and lifestyle sectors. I transform ideas into strong brand identities and compelling consumer experiences. In my recent role at Louis Hotels in Cyprus, I established and led the first dedicated Creative & Branding Department, overseeing 26 hotels, restaurants and the corporate brand. I guided a team of designers and content creators, steered social media across 26 accounts, supervised photoshoots and video production, and ensured cohesive brand identity across properties. I collaborate with marketing and business teams to align creative output with strategic objectives and protect the brand's visual identity.…

Available to hire

I am a strategic and results-driven creative professional with 24+ years of experience in brand building, marketing and visual storytelling. I have a proven ability to lead innovative campaigns, manage creative teams and align branding strategies with business goals. I excel in visual content creation, social media management and creative direction within the hospitality and lifestyle sectors. I transform ideas into strong brand identities and compelling consumer experiences.

In my recent role at Louis Hotels in Cyprus, I established and led the first dedicated Creative & Branding Department, overseeing 26 hotels, restaurants and the corporate brand. I guided a team of designers and content creators, steered social media across 26 accounts, supervised photoshoots and video production, and ensured cohesive brand identity across properties. I collaborate with marketing and business teams to align creative output with strategic objectives and protect the brand’s visual identity.

See more

Language

Greek, Modern
Fluent
English
Fluent
Spanish; Castilian
Intermediate

Work Experience

Creative & Branding Department Lead at Louis Hotels
January 1, 2021 - January 1, 2025
Structured, organized and led the company’s first dedicated Creative & Branding Department. Implemented a creative strategy for all visual campaigns across 26+ hotels, restaurants and the corporate brand. Managed and guiding a team of designers and content creators producing digital, print and video content aligned with brand identity. Led all social media activities for 26 accounts, increasing engagement and driving brand awareness. Supervized professional photoshoots and video production for marketing campaigns and branding, insuring alignment with the core values of the company. Curated and protected the visual identity of each hotel and the parent company, guiding all branding and communication efforts to remain cohesive and aligned with the core brand strategy. Collaborated with marketing and business teams to align creative output with strategic objectives.
Branding Consultant at Freelance
January 1, 2016 - January 1, 2021
Designed and delivered seminars, workshops and 1:1 coaching sessions focused on personal branding. Trained individuals on how to present themselves professionally, enhance client appeal and communicate their value. Specialized in helping entrepreneurs and professionals improve their public image, social media presence and brand storytelling. Empowered trainees with tools for self-marketing, visual identity and strategic communication.
Freelance Creative & Brand Designer at Self-Employed
January 1, 2001 - January 1, 2021
Developed over 100 brand identities for corporate, personal and product-based clients. Delivered comprehensive creative services: from logo design and brand guidelines to marketing materials and web visuals. Collaborated with notable clients including MPM Group, Holiday Inn Nicosia, 10X Business Group, EDMARK Europe, spanning hospitality, lifestyle and retail sectors. Organized and managed events and fashion shows to promote clients’ brands. Recognized as a top graphic designer, offering high-impact, trend-conscious visuals. Built long-term client relationships through brand consistency, creative excellence and strategic advice.

Education

BA in Graphic & Advertising at Frederick University Cyprus
January 11, 2030 - January 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Retail, Professional Services, Other
    uniE608 Kerkyra Blue Preopening Video
    A conceptual preopening video for Kerkyra Blue, inspired by the slogan “The Nymph of the Ionian.” Rather than showcasing the hotel or its experiences directly, the film was designed to evoke curiosity and mystery, with the concept, creative direction, styling, and editing carefully crafted to introduce the brand in an enigmatic and memorable way. video filmdirector videoeditor…
    uniE608 Imperial Island Resort Preopening Video
    Concept and creative direction for the preopening video of Imperial Island Resort. The project included defining the narrative and visual approach, overseeing styling, and editing the final film, introducing the resort’s identity and atmosphere ahead of its official launch. filmdirector video videoeditor…
    paper Cali Resort Brand Bible
    A strategic brand bible for Cali Resort, a five-star hotel in Paphos, defining the core branding concept and narrative. The document presents the brand philosophy through descriptive language, key attributes and keywords, brand voice and branding tone, shaping a clear and consistent foundation for all future brand expressions.…
    paper Kerkyra Blue Hotel Brand Manual
    A detailed brand manual for Kerkyra Blue, outlining the practical guidelines for consistent brand application. The document defines logo usage, colour palette, typefaces and layout principles, supported by design templates and social media guidelines, ensuring clarity, cohesion and consistency across all brand touchpoints. graphicdesigner artdirector creativedirector brandguidelines…
    paper Kerkyra Blue Hotel Brand Bible
    A complete brand bible for Kerkyra Blue Hotel in Corfu, Greece, defining the concept and visual identity of the brand. The document focuses on the brand symbol and its philosophy, supported by mood boards, typography, tone and brand voice, key messaging, slogans and photography direction, shaping a coherent and immersive brand experience. graphicdesigner conceptdesigner artdirector creator…
    paper Imperial Island Resort Brand Bible
    A comprehensive brand bible for Imperial Island Resort, a five-star family resort in Paphos, defining the full brand concept and identity system. The document outlines the philosophy behind the logo, supported by mood boards, typography, tone and brand voice, key messaging, slogans and photography direction, creating a cohesive and expressive brand world.…
    paper Cali Resort Logo Presentation
    A conceptual logo presentation for Cali Resort, a five-star hotel in Paphos, exploring the philosophy behind the visual identity. The document articulates the brand idea, logo symbolism, colour palette and typography, translating luxury, calm and place into a refined visual language. graphicdesigner branddesign logodesign artdirector concept…