Hi, I’m Andrei Bitu. I’m a digital marketing strategist with 10+ years of experience driving B2B and B2C campaigns, SEO, paid media, analytics, CRM workflows, and digital systems administration. I’ve worked across hospitality, FMCG, fashion, automotive, technology, NGOs, real estate, and political communication, helping teams translate business goals into measurable marketing actions and revenue growth. I enjoy hands-on planning and optimization of multi-channel campaigns, auditing GA4/GTM setups, developing SEO content and landing pages, and collaborating with designers, developers, and stakeholders to align creative assets with strategy and data-driven insights.…

Andrei Bitu

Hi, I’m Andrei Bitu. I’m a digital marketing strategist with 10+ years of experience driving B2B and B2C campaigns, SEO, paid media, analytics, CRM workflows, and digital systems administration. I’ve worked across hospitality, FMCG, fashion, automotive, technology, NGOs, real estate, and political communication, helping teams translate business goals into measurable marketing actions and revenue growth. I enjoy hands-on planning and optimization of multi-channel campaigns, auditing GA4/GTM setups, developing SEO content and landing pages, and collaborating with designers, developers, and stakeholders to align creative assets with strategy and data-driven insights.…

Available to hire

Hi, I’m Andrei Bitu. I’m a digital marketing strategist with 10+ years of experience driving B2B and B2C campaigns, SEO, paid media, analytics, CRM workflows, and digital systems administration. I’ve worked across hospitality, FMCG, fashion, automotive, technology, NGOs, real estate, and political communication, helping teams translate business goals into measurable marketing actions and revenue growth.

I enjoy hands-on planning and optimization of multi-channel campaigns, auditing GA4/GTM setups, developing SEO content and landing pages, and collaborating with designers, developers, and stakeholders to align creative assets with strategy and data-driven insights.

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Skills

Experience Level

Language

Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Beginner

Work Experience

Senior Digital Marketing Strategist & Campaign Architect at Kondiment Worldwide
May 1, 2022 - Present
Developed, launched, and optimised 50+ performance marketing campaigns across Search, Performance Max, Demand Gen, YouTube, Meta, TikTok, LinkedIn, Reddit, X, Outbrain, and Taboola, with monthly budgets up to €20,000-€30,000. Created integrated brand launches, seasonal activations, awareness campaigns, and conversion-focused funnels for Black Friday, early bird offers, flash sales, elections, hospitality campaigns, and ecommerce initiatives. Audited and optimised GA4 and GTM setups, including event tracking, custom conversions, enhanced measurement, UTM structures, and dashboard reporting. Delivered measurable results including 3x growth in website traffic, 65% social funnel growth in two weeks, and a 48% sales lift in targeted verticals. Led keyword research, SEO optimisation, content writing, landing page planning, GDPR content, CMS updates, and campaign reporting.
Marketing Specialist at Gamastar SRL
August 1, 2021 - April 1, 2022
Managed digital marketing activities across Google Ads, YouTube, Google Analytics, Google Business Profile, Meta, LinkedIn, Mailchimp, Canva, and WordPress. Improved website performance and user experience, contributing to a 46% increase in traffic through a more user-friendly layout and SEO-optimised content. Developed advertising campaign proposals, market opportunity analyses, and brand identity recommendations based on customer trends, messaging, logo direction, and typography. Supported international logistics marketing and sales strategies, contributing to a 12% improvement in cost efficiency.
Data System Business Developer at DRS Ltd.
January 1, 2015 - July 1, 2021
Worked with Research & Development, UX, Support, Marketing, and project teams to create, develop, and maintain digital platform functionalities. Built and maintained B2B client relationships, negotiated contract terms, coordinated stakeholder communication, and monitored project delivery against agreed scopes. Created and delivered presentations for prospective clients and internal executives, supporting business development and sales operations. Produced 29+ digital advertising campaigns and proposed 12 sales and marketing strategies that supported 20%+ annual growth in Sales Operations. Improved reporting methods, data organisation processes, and operational best practices for marketing and business development activities.

Education

Master’s level coursework in International Marketing and Business Affairs at Bucharest Academy of Economic Studies, Romania
October 1, 2009 - June 1, 2011
Master’s coursework in International Marketing and Business Affairs at Bucharest Academy of Economic Studies, Romania
October 1, 2009 - June 1, 2011
Master’s level coursework in International Marketing and Business Affairs at Bucharest Academy of Economic Studies, Romania
October 1, 2009 - June 1, 2011
Master’s Coursework at Bucharest Academy of Economic Studies, Romania
October 1, 2009 - June 1, 2011

Qualifications

Google Analytics Certification
January 1, 2026 - June 12, 2026
Conversion Optimization Certification
January 1, 2026 - June 12, 2026
Google Analytics Certification
January 1, 2026 - June 12, 2026
Conversion Optimization Certification
January 1, 2026 - June 12, 2026
Google Analytics Certification - Google Skillshop
January 1, 2026 - July 4, 2026
Conversion Optimization Certification
January 1, 2026 - July 4, 2026
Google Analytics Certification - Google Skillshop
January 1, 2026 - July 4, 2026
Conversion Optimization Certification
January 1, 2026 - July 4, 2026

Industry Experience

Travel & Hospitality, Consumer Goods, Software & Internet, Media & Entertainment, Professional Services, Real Estate & Construction, Government, Non-Profit Organization, Retail

Skills

Experience Level