I am a Web Director and UX leader with a background as a Senior Designer and Design Lead. Over the years, I’ve guided digital design and development initiatives, shaping user experiences, optimizing conversion, and delivering measurable results across various industries. I am passionate about crafting seamless, impactful experiences that connect users with brands while driving business growth.

Andres Orellana

I am a Web Director and UX leader with a background as a Senior Designer and Design Lead. Over the years, I’ve guided digital design and development initiatives, shaping user experiences, optimizing conversion, and delivering measurable results across various industries. I am passionate about crafting seamless, impactful experiences that connect users with brands while driving business growth.

Available to hire

I am a Web Director and UX leader with a background as a Senior Designer and Design Lead. Over the years, I’ve guided digital design and development initiatives, shaping user experiences, optimizing conversion, and delivering measurable results across various industries. I am passionate about crafting seamless, impactful experiences that connect users with brands while driving business growth.

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Work Experience

WEB DIRECTOR / UX LEAD at Pragmatic Institute
January 1, 2025 - January 1, 2025
Led design and development for web and product experiences, overseeing UX/UI strategy, information architecture, and end-to-end implementation. Directed user research initiatives, created scalable Figma design systems, and implemented analytics tools to drive data-informed design improvements.
LEAD DESIGNER at Envida
January 1, 2020 - January 1, 2020
Directed the creative vision for pitch projects and collaborated with the business development team on client meetings, presentations, and proposals. Supervised a team of junior designers and managed department goals across multiple projects.
SENIOR DESIGNER at New Angle Media
January 1, 2019 - January 1, 2019
Designed & developed websites across various client projects, specializing in Bootstrap and WordPress/Elementor. Collaborated with clients to create responsive, user-centered designs and supported marketing initiatives with digital and print collateral.

Education

Bachelor of Arts at The Art Institute of Phoenix
January 1, 2010 - January 1, 2014

Qualifications

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Industry Experience

Education