Available to hire
Hi, I’m Andrés G. Villena, a Senior Art Director with solid experience in 360° campaigns, digital, social media and brand experiences for global projects. I’ve collaborated with Nike, Mango, Aperol, Audi, Samsung, Volkswagen, Aldi, FC Barcelona and Spotify, shaping creative concepts and visual direction that connect with diverse audiences. From strategy and concept to visual execution, I lead multidisciplinary teams and build narratives that fuse design, creativity and experience across physical and digital environments.
I also explore AI-assisted processes to accelerate asset creation and support copywriting and ideation, while maintaining a strong human-centered approach and a clear visual language across campaigns and brand activations.
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Senior Art Director at Lateral Thinking
November 1, 2024 - PresentResponsable del desarrollo creativo de experiencias de marca, activaciones y campañas experienciales para clientes internacionales.
Art director at Lateral Thinking
November 1, 2024 - March 31, 2026As Art Director, I developed creative concepts and campaigns for brands such as Nike, Mango, Tous, Aperol, and FC Barcelona. I led design execution, supervised creative teams, and translated strategic insights into impactful brand experiences.
Art Director — DDB Spain at DDB Spain (Barcelona)
June 1, 2022 - November 1, 2024Art direction for digital and 360 campaigns, social media and branded content; collaboration with strategists and production; supervision of creative execution and visual quality.
Art Director at DDB Spain (Barcelona)
June 1, 2022 - November 1, 2024Art direction for digital and 360 campaigns, visual identity development and collaboration with strategists and production teams; supervision of creative execution and quality.
Art Director at DDB Spain
June 1, 2022 - November 1, 2024Dirección de arte para campañas digitales, contenidos sociales y comunicación de marca, principalmente para Audi. Supervisión de ejecución creativa y calidad visual.
Art director at DDB
June 1, 2022 - October 31, 2024Focused mainly on Audi, leading 360° digital campaigns across web, social media, and online publications. Contributed to creative projects for brands such as Volkswagen, Aldi, and Halcón Viajes, ensuring cohesive brand storytelling and impactful digital execution.
Marketing content manager at Jardi Pond
May 1, 2019 - April 28, 2022Managed brand communications and creative strategy, overseeing content creation, campaign design, catalogues, website, and visual assets. Led the development of marketing materials and ensured consistent brand identity across all channels.
Creative Director — Freelancer at Freelancer (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2025Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Creative Director — Freelancer at (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2025Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Creative Director — Freelancer at Self-employed (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Creative Director at Freelance
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials. Led design and art direction teams across multiple projects.
Creative Marketing Manager at Halcon Viajes
January 1, 2019 - June 1, 2022Creative leadership for travel-focused campaigns, branding and digital activations for Halcón Viajes; collaborated with strategists and production teams to deliver integrated brand experiences.
Creative Director — Freelance at Freelance (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Creative Marketing Manager at Halcón Viajes (Jardí Pond, Barcelona)
January 1, 2019 - June 1, 2022Creative lead for marketing initiatives in travel and tourism; responsible for branding, digital campaigns, and activations across multiple channels; coordination of creative teams and production for national and international campaigns.
Creative Art Director — Freelancer at Freelancer
January 1, 2019 - PresentDirección de arte y soporte creativo para clientes nacionales e internacionales, abarcando campañas digitales, branding, identidad visual y materiales comerciales.
Creative Marketing Manager at Jardí Pond
January 1, 2019 - PresentResponsable del departamento de marketing y creatividad, liderando estrategia de marca, comunicación y desarrollo de identidad visual. Logros: duplicación de la facturación, incremento del engagement digital y desarrollo de identidad de marca, web y materiales comerciales.
Art Director — TAG Agency at TAG Agency (Santa Cruz de la Sierra, Bolivia)
January 1, 2016 - January 1, 2019Art direction for campaigns, branding and digital strategies; mentored creative teams and oversaw end-to-end production of assets.
Professor at UPSA (Santa Cruz de la Sierra, Bolivia)
January 1, 2016 - January 1, 2018Digital image editing, illustration for graphic design and Advertising Workshop.
Creative Director at TAG Agency (Santa Cruz de la Sierra, Bolivia)
January 1, 2016 - January 1, 2019Art direction and leadership of campaigns, branding, and large-scale brand experiences across ATL/BTL and digital channels.
Professor at UPSA
January 1, 2016 - January 1, 2018Digital image editing, illustration for graphic design and advertising workshops; taught and mentored students in creative advertising practices.
Art Director at TAG Agency
January 1, 2016 - January 1, 2019Direction of advertising campaigns, branding and digital strategies; mentorship of the creative team; end-to-end development and execution of creative assets.
Docente at UPSA
January 1, 2016 - January 1, 2018Edición digital de imágenes, Dibujo para diseño gráfico y Taller de Publicidad.
Creative Director at TAG Agency
January 1, 2016 - January 1, 2019Dirección del departamento creativo y desarrollo de campañas, activaciones y eventos de gran escala, liderando estrategia creativa, dirección de arte y conceptualización de experiencias de marca. Proyectos destacados: Ultra Festival, Life in Color, Resistance Festival.
Head of Art at Lowe Bolivia
January 1, 2014 - January 1, 2015Creative leadership and management of the art team, conceptualization, visual strategy and coordination with creative, account and production teams.
General Director & Founder at Haiku Studio (Bolivia)
January 1, 2014 - January 1, 2019Led an independent venture specializing in 360° marketing, branding, ATL/BTL campaigns, social media and experiential design.
Head of Art at Lowe Ludo (Bolivia)
January 1, 2014 - January 1, 2015Creative leadership and management of the art team; conceptualization, visual strategy and coordination with creative, account and production teams to ensure coherence and high impact.
General Director & Founder at Haiku Studio
January 1, 2014 - January 1, 2019Independent venture specializing in 360° marketing, branding, ATL/BTL campaigns, social media and experiential design; managed end-to-end projects from concept development to final execution.
Director General & Fundador at Haiku Studio
January 1, 2014 - January 1, 2019Emprendimiento propio especializado en Marketing 360, branding, publicidad ATL/BTL, redes sociales y diseño de activaciones y stands, liderando proyectos desde la conceptualización hasta la ejecución.
Head of art at LOWE LUDO
January 1, 2014 - January 1, 2015Liderazgo creativo y gestión del equipo de arte, supervisando el departamento de diseño y dirección de campañas publicitarias.
General Creative Director at IE Estrategas
January 1, 2012 - January 1, 2014Comprehensive management of advertising campaigns, branding, and digital strategies; mentored the creative team and oversaw end-to-end development of assets.
General Creative Director at I Estrategas (Bolivia)
January 1, 2012 - January 1, 2014Comprehensive management of Cordillera Beer account; leading advertising campaigns, branding, and digital strategies; mentoring the creative team.
General Creative Director at I Estrategas
January 1, 2012 - December 1, 2014Comprehensive management of key accounts, leading advertising campaigns, branding and digital strategies. Directed and mentored the creative team and oversaw end-to-end development and execution of creative assets.
Director creativo general at I Estrategas
January 1, 2012 - January 1, 2014Manejo integral de la cuenta de Cerveza Cordillera, liderando campañas publicitarias, branding y estrategias digitales, asegurando coherencia y alto impacto.
Art Director at ATOS TBWA
January 1, 2011 - January 1, 2012Full art direction for the Tigo account; led the creative team, developing visual strategies, brand guidelines and campaigns across ATL, BTL, digital and social channels.
Art Director at A THOS TBWA
January 1, 2011 - December 1, 2012Full art direction of major accounts, leading the creative team and developing visual strategies, brand guidelines and high-impact campaigns across ATL, BTL, digital and social channels.
Art Director at TBWA Bolivia
January 1, 2011 - January 1, 2012Full art direction of major accounts; led visual strategies, brand guidelines and multi-channel campaigns; ensured brand consistency across touchpoints.
Director de arte at ATHOS TBWA
January 1, 2011 - January 1, 2012Encargado de la dirección de arte para la cuenta Tigo, mayor operadora de telefonía celular del país.
Head of Art at DDB Bolivia
January 1, 2008 - January 1, 2011Encargado de la producción y calidad gráfica del departamento de diseño. Cuentas: Sony, Camel, M&M, El Deber.
Education
Master en Marketing Digital at The Power MBA (Barcelona)
January 11, 2030 - April 1, 2026Postgrado en Creatividad y Estrategia Comunicacional at UPSA (Bolivia)
January 11, 2030 - April 1, 2026Programa Creativo en Publicidad — Dirección de Arte y Redacción Creativa at Escuela Superior de Creativos Publicitarios (Argentina)
January 11, 2030 - April 1, 2026Diplomado en Coolhunting y Tendencias at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 1, 2026Diplomado en Diseño y Edición Digital at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - April 1, 2026Arquitectura at Universidad Católica Boliviana (Bolivia)
January 11, 2030 - April 1, 2026Técnico superior en mecánica automotriz at ITAB (Bolivia)
January 11, 2030 - April 1, 2026Master in Digital Marketing at Power MBA (Barcelona)
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Creative Program in Advertising at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - April 20, 2026Master in Digital Marketing at The Power MBA
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at The Power MBA
January 11, 2030 - April 20, 2026Creative Program in Advertising at UPSA
January 11, 2030 - April 20, 2026Art Direction and Creative Writing at Escuela Superior de Creativos Publicitarios
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB
January 11, 2030 - April 20, 2026Master in Digital Marketing at The Power MBA (Barcelona)
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Creative Program in Advertising at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana (Bolivia)
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - April 20, 2026Master Digital Marketing at The Power MBA (Barcelona)
January 11, 2030 - May 10, 2026Creative Program in Advertising at UPSA (Bolivia)
January 11, 2030 - May 10, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - May 10, 2026Architecture at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - May 10, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - May 10, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - May 10, 2026Postgraduate in Creativity and Communicational Strategy at The Power MBA (Barcelona)
January 11, 2030 - June 18, 2026Creative Program in Advertising at UPSA
January 11, 2030 - June 18, 2026Diploma in Coolhunting and Trends at Escuela Superior de Creativos Publicitarios (Argentina)
January 11, 2030 - June 18, 2026Diploma in Design and Digital Edition at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - June 18, 2026Architecture at Universidad Real de Bolivia
January 11, 2030 - June 18, 2026Higher Technician in Automotive Mechanics at Universidad Católica Boliviana
January 11, 2030 - June 18, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - June 18, 2026Master Digital Marketing at The Power MBA (Barcelona)
January 11, 2030 - June 18, 2026Qualifications
Master en Marketing Digital
January 11, 2030 - April 1, 2026The Power MBA
January 11, 2030 - April 1, 2026Postgrado en Creatividad y Estrategia Comunicacional
January 11, 2030 - April 1, 2026Programa Creativo en Publicidad — Dirección de Arte y Redacción Creativa
January 11, 2030 - April 1, 2026Diplomado en Coolhunting y Tendencias
January 11, 2030 - April 1, 2026Diplomado en Diseño y Edición Digital
January 11, 2030 - April 1, 2026Arquitectura
January 11, 2030 - April 1, 2026Técnico superior en mecánica automotriz
January 11, 2030 - April 1, 2026Diploma in Coolhunting and Trends
January 11, 2030 - June 18, 2026Diploma in Design and Digital Edition
January 11, 2030 - June 18, 2026Master Digital Marketing
January 11, 2030 - June 18, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Consumer Goods, Other
Experience Level
Expert
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Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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