Available to hire
I am a Senior Art Director with experience across 360° campaigns and brand experiences for global clients. I lead strategy, concept and visual execution, guiding multidisciplinary teams and shaping narratives that connect with diverse audiences in both physical and digital environments. I thrive on turning ideas into immersive stories for digital, social and experiential channels, leveraging Adobe Creative Cloud, Figma and 3D tools, and AI-assisted workflows to accelerate ideation while maintaining high creative standards.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Spanish; Castilian
Fluent
English
Advanced
Work Experience
Art director at Lateral Thinking
November 1, 2024 - PresentAs Art Director, I developed creative concepts and campaigns for brands such as Nike, Mango, Tous, Aperol, and FC Barcelona. I led design execution, supervised creative teams, and translated strategic insights into impactful brand experiences.
Art director at DDB
June 1, 2022 - October 31, 2024Focused mainly on Audi, leading 360° digital campaigns across web, social media, and online publications. Contributed to creative projects for brands such as Volkswagen, Aldi, and Halcón Viajes, ensuring cohesive brand storytelling and impactful digital execution.
Marketing content manager at Jardi Pond
May 1, 2019 - April 28, 2022Managed brand communications and creative strategy, overseeing content creation, campaign design, catalogues, website, and visual assets. Led the development of marketing materials and ensured consistent brand identity across all channels.
Senior Art Director at Lateral Thinking
November 1, 2024 - PresentResponsable del desarrollo creativo de experiencias de marca, activaciones y campañas experienciales para clientes internacionales.
Creative Marketing Manager at Jardí Pond
January 1, 2019 - PresentResponsable del departamento de marketing y creatividad, liderando estrategia de marca, comunicación y desarrollo de identidad visual. Logros: duplicación de la facturación, incremento del engagement digital y desarrollo de identidad de marca, web y materiales comerciales.
Creative Art Director — Freelancer at Freelancer
January 1, 2019 - PresentDirección de arte y soporte creativo para clientes nacionales e internacionales, abarcando campañas digitales, branding, identidad visual y materiales comerciales.
Creative Director at TAG Agency
January 1, 2016 - January 1, 2019Dirección del departamento creativo y desarrollo de campañas, activaciones y eventos de gran escala, liderando estrategia creativa, dirección de arte y conceptualización de experiencias de marca. Proyectos destacados: Ultra Festival, Life in Color, Resistance Festival.
Art Director at DDB Spain
June 1, 2022 - November 1, 2024Dirección de arte para campañas digitales, contenidos sociales y comunicación de marca, principalmente para Audi. Supervisión de ejecución creativa y calidad visual.
Docente at UPSA
January 1, 2016 - January 1, 2018Edición digital de imágenes, Dibujo para diseño gráfico y Taller de Publicidad.
Head of art at LOWE LUDO
January 1, 2014 - January 1, 2015Liderazgo creativo y gestión del equipo de arte, supervisando el departamento de diseño y dirección de campañas publicitarias.
Director creativo general at I Estrategas
January 1, 2012 - January 1, 2014Manejo integral de la cuenta de Cerveza Cordillera, liderando campañas publicitarias, branding y estrategias digitales, asegurando coherencia y alto impacto.
Director de arte at ATHOS TBWA
January 1, 2011 - January 1, 2012Encargado de la dirección de arte para la cuenta Tigo, mayor operadora de telefonía celular del país.
Head of Art at DDB Bolivia
January 1, 2008 - January 1, 2011Encargado de la producción y calidad gráfica del departamento de diseño. Cuentas: Sony, Camel, M&M, El Deber.
Director General & Fundador at Haiku Studio
January 1, 2014 - January 1, 2019Emprendimiento propio especializado en Marketing 360, branding, publicidad ATL/BTL, redes sociales y diseño de activaciones y stands, liderando proyectos desde la conceptualización hasta la ejecución.
Creative Marketing Manager at Halcón Viajes (Jardí Pond, Barcelona)
January 1, 2019 - June 1, 2022Creative lead for marketing initiatives in travel and tourism; responsible for branding, digital campaigns, and activations across multiple channels; coordination of creative teams and production for national and international campaigns.
Creative Director — Freelance at Freelance (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Art Director at TAG Agency
January 1, 2016 - January 1, 2019Direction of advertising campaigns, branding and digital strategies; mentorship of the creative team; end-to-end development and execution of creative assets.
Art Director at TBWA Bolivia
January 1, 2011 - January 1, 2012Full art direction of major accounts; led visual strategies, brand guidelines and multi-channel campaigns; ensured brand consistency across touchpoints.
General Director & Founder at Haiku Studio
January 1, 2014 - January 1, 2019Independent venture specializing in 360° marketing, branding, ATL/BTL campaigns, social media and experiential design; managed end-to-end projects from concept development to final execution.
Professor at UPSA
January 1, 2016 - January 1, 2018Digital image editing, illustration for graphic design and advertising workshops; taught and mentored students in creative advertising practices.
Creative Marketing Manager at Halcon Viajes
January 1, 2019 - June 1, 2022Creative leadership for travel-focused campaigns, branding and digital activations for Halcón Viajes; collaborated with strategists and production teams to deliver integrated brand experiences.
Creative Director at Freelance
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials. Led design and art direction teams across multiple projects.
General Creative Director at I Estrategas
January 1, 2012 - December 1, 2014Comprehensive management of key accounts, leading advertising campaigns, branding and digital strategies. Directed and mentored the creative team and oversaw end-to-end development and execution of creative assets.
Art Director at A THOS TBWA
January 1, 2011 - December 1, 2012Full art direction of major accounts, leading the creative team and developing visual strategies, brand guidelines and high-impact campaigns across ATL, BTL, digital and social channels.
Creative Director — Freelancer at Self-employed (Spain, Netherlands, USA)
January 1, 2019 - June 1, 2022Art direction and creative support for national and international clients, covering digital campaigns, branding, visual identity and commercial materials.
Art Director at ATOS TBWA
January 1, 2011 - January 1, 2012Full art direction for the Tigo account; led the creative team, developing visual strategies, brand guidelines and campaigns across ATL, BTL, digital and social channels.
Education
Master en Marketing Digital at The Power MBA (Barcelona)
January 11, 2030 - April 1, 2026Postgrado en Creatividad y Estrategia Comunicacional at UPSA (Bolivia)
January 11, 2030 - April 1, 2026Programa Creativo en Publicidad — Dirección de Arte y Redacción Creativa at Escuela Superior de Creativos Publicitarios (Argentina)
January 11, 2030 - April 1, 2026Diplomado en Coolhunting y Tendencias at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 1, 2026Diplomado en Diseño y Edición Digital at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - April 1, 2026Arquitectura at Universidad Católica Boliviana (Bolivia)
January 11, 2030 - April 1, 2026Técnico superior en mecánica automotriz at ITAB (Bolivia)
January 11, 2030 - April 1, 2026Master in Digital Marketing at Power MBA (Barcelona)
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Creative Program in Advertising at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - April 20, 2026Master in Digital Marketing at The Power MBA
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at The Power MBA
January 11, 2030 - April 20, 2026Creative Program in Advertising at UPSA
January 11, 2030 - April 20, 2026Art Direction and Creative Writing at Escuela Superior de Creativos Publicitarios
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB
January 11, 2030 - April 20, 2026Master in Digital Marketing at The Power MBA (Barcelona)
January 11, 2030 - April 20, 2026Postgraduate in Creativity and Communicational Strategy at UPSA (Bolivia)
January 11, 2030 - April 20, 2026Creative Program in Advertising at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Coolhunting and Trends at ESAP / UNIFRANZ (Bolivia)
January 11, 2030 - April 20, 2026Diploma in Design and Digital Edition at Universidad Real de Bolivia (Bolivia)
January 11, 2030 - April 20, 2026Architecture at Universidad Católica Boliviana (Bolivia)
January 11, 2030 - April 20, 2026Higher Technician in Automotive Mechanics at ITAB (Bolivia)
January 11, 2030 - April 20, 2026Qualifications
Master en Marketing Digital
January 11, 2030 - April 1, 2026The Power MBA
January 11, 2030 - April 1, 2026Postgrado en Creatividad y Estrategia Comunicacional
January 11, 2030 - April 1, 2026Programa Creativo en Publicidad — Dirección de Arte y Redacción Creativa
January 11, 2030 - April 1, 2026Diplomado en Coolhunting y Tendencias
January 11, 2030 - April 1, 2026Diplomado en Diseño y Edición Digital
January 11, 2030 - April 1, 2026Arquitectura
January 11, 2030 - April 1, 2026Técnico superior en mecánica automotriz
January 11, 2030 - April 1, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Travel & Hospitality, Consumer Goods, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a Art Director
We have the best art director experts on Twine. Hire a art director in Barcelona today.