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Strategic Social Media Account Manager and neuromarketing specialist with 5+ years of experience leading end-to-end storytelling that connects creative content to performance data. I build organic growth strategies and high-conversion paid social campaigns through rigorous testing, analytics, and audience-first creative direction. I’m experienced in managing cross-functional teams, partnering with creators and media agencies, and translating complex business goals into short-form video narratives. My focus is consistent brand authority, measurable outcomes, and efficient workflows that improve ROI and reduce production costs.…Strategic Social Media Account Manager and neuromarketing specialist with 5+ years of experience leading end-to-end storytelling that connects creative content to performance data. I build organic growth strategies and high-conversion paid social campaigns through rigorous testing, analytics, and audience-first creative direction. I’m experienced in managing cross-functional teams, partnering with creators and media agencies, and translating complex business goals into short-form video narratives. My focus is consistent brand authority, measurable outcomes, and efficient workflows that improve ROI and reduce production costs.

Andrew J. Rodriguez

Social Media Manager, Marketing Strategist, Performance Marketer, +2

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Strategic Social Media Account Manager and neuromarketing specialist with 5+ years of experience leading end-to-end storytelling that connects creative content to performance data. I build organic growth strategies and high-conversion paid social campaigns through rigorous testing, analytics, and audience-first creative direction. I’m experienced in managing cross-functional teams, partnering with creators and media agencies, and translating complex business goals into short-form video narratives. My focus is consistent brand authority, measurable outcomes, and efficient workflows that improve ROI and reduce production costs.…Strategic Social Media Account Manager and neuromarketing specialist with 5+ years of experience leading end-to-end storytelling that connects creative content to performance data. I build organic growth strategies and high-conversion paid social campaigns through rigorous testing, analytics, and audience-first creative direction. I’m experienced in managing cross-functional teams, partnering with creators and media agencies, and translating complex business goals into short-form video narratives. My focus is consistent brand authority, measurable outcomes, and efficient workflows that improve ROI and reduce production costs.

Available to hire

Strategic Social Media Account Manager and neuromarketing specialist with 5+ years of experience leading end-to-end storytelling that connects creative content to performance data. I build organic growth strategies and high-conversion paid social campaigns through rigorous testing, analytics, and audience-first creative direction.

I’m experienced in managing cross-functional teams, partnering with creators and media agencies, and translating complex business goals into short-form video narratives. My focus is consistent brand authority, measurable outcomes, and efficient workflows that improve ROI and reduce production costs.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Marketing Specialist at Gus Tacos (Toronto)

September 1, 2025 - March 1, 2026

Spearheaded end-to-end influencer marketing campaigns by researching, sourcing, and vetting creators to execute brand awareness and customer acquisition strategies. Built and negotiated performance-based creator deliverables and contracts, delivering up to 13K views and 13% community growth per project while optimizing budget efficiency. Directed and shot campaign production to streamline workflows and reduce agency outsourcing costs by $2,000 per month. Partnered with Toronto out-of-home (OOH) media agencies to design localized awareness campaigns using dynamic QR-code tracking frameworks for direct attribution and ROI forecasting.

Co-founder & Project Manager (Social & Digital) at Lume Studio (Ecuador)

November 1, 2023 - Present

Directed a $5,000 USD digital transformation project by architecting a high-performance WordPress/Elementor platform integrated with the firm’s ERP system via WooCommerce APIs for real-time, automated inventory and product catalog synchronization. Applied neuromarketing principles to identify winning creative angles and optimize multi-channel ad content structure and copy, reducing CPC for social acquisition from $0.50 to $0.30 USD. Led a diverse B2B and retail portfolio by translating complex product features into engaging short-form video stories aligned to client business goals.

Marketing Research Project Manager at Antroproyectos (Ecuador)

November 1, 2022 - December 1, 2024

Led multidisciplinary teams of 63 members across multiple countries on strategic research and marketing execution alignment. Authored data-driven reports for senior government officials and international headquarters, translating consumer research into actionable sales and placement strategies. Managed end-to-end production of a 12-episode industry podcast, averaging 500 views per episode.