Andrew Lytton

Promoted to lead the growing UX team, responsible for hiring, personal development, process improvements, and ensuring consistency and excellence across all UX deliverables. Also maintained individual contributor role on complex client projects shaping product and experimentation strategy. Key achievements: scaled the team from 2 to 5; championed Discovery Research; created Insight Libraries in Notion and Airtable; reframed outputs into triangulated problem statements; implemented a problem-first prioritisation model (Opportunity Solution Tree); improved UXD processes with reusable Figma templates and formalised design briefs.

Led UX Research & Design projects across E-commerce, Travel, Finance, and Insurance. Partnered with stakeholders in leadership, development, product and CRO to develop experimentation strategies. Devised mixed-method research strategies including interviews, moderated usability testing, heuristic evaluations, data analysis, surveys, sentiment analysis, card sorting and tree testing. Delivered high-impact recommendations validated through A/B testing, resulting in uplifts in key metrics; produced wireframes and high-fidelity designs for A/B tests and prototype testing.

Promoted to a more senior role for UX research, stakeholder engagement, and experimentation strategy for high-profile eCommerce and travel clients; shaped strategy for client A/B testing programmes; led Moderated Usability Testing and analytics-led reviews (averaging 20+ hours of moderated research per month); collaborated with stakeholders to surface insights guiding prioritisation of test concepts.