I’ve recently relocated to Brisbane having spent the last 10 years in UX roles in London, most recently leading the UX function in a hands-on capacity at a CRO agency called Creative CX.
I’ve led large scale UX research programmes for global brands, using a blend of qualitative and quantitative methods to uncover user needs, usability issues and growth opportunities across websites and mobile apps (running an average of 200+ moderated usability sessions annually). In regards to user research, my ability to connect insights directly to product strategy to ensure they drive measurable impact is an area i’m particularly proud of.
From a design perspective, I also have a wealth of experience in; creating wireframes & high-fidelity designs in Figma, prototyping fully interactive pages and journeys for the purpose of Moderated Usability Testing and working with established design systems to create consistent, scalable UI components.
A few brands and sectors I’ve worked with across my research and design experience include:
- eCommerce: Net-a-Porter, Decathlon, The North Face, Timberland, Vans
- Travel: Eurostar, Avios, easyJet, Heathrow Airport
- Finance: Investec, AJ Bell
- Insurance: RSA, Hastings, AllClear
- Hospitality & Entertainment: Pizza Hut, IHG Hotels, Sky
If you’d like to see some examples of my work, my portfolio is here: Website not available. Sign in: https://www.twine.net/signup
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