Available to hire
I am a creative, methodical, and technically adept digital marketing professional with 15+ years’ experience across science, publishing, heritage, and charity sectors. My experience spans SEO, content strategy, UX collaboration, podcast production, line management, project management, and strategic marketing campaigning. I have specialized in technical SEO within Agile environments, translating complex web requirements into user-focused, revenue-driving, high-performing solutions. I enjoy cross-collaboration with developers, content creators, legal and corporate teams, analysts and product teams, and developing strategies. I have also worked freelance as a consultant in heritage projects for archive cataloguing and artefact photography and digitization.
Experience Level
Language
English
Fluent
Work Experience
Host and Producer at The Family Histories Podcast
March 23, 2021 - PresentI am the host and producer of this Apple Podcasts internationally charting history podcast. It is an audio-only guest-based podcast that focuses on telling the stories of family historians and the people they research. I am responsible for booking guests, scriptwriting, music and foley creation and licensing, casting voice actors, creating brand and marketing assets for each episode, and editing audio and video. In 2025, we released on tenth season, and have season growth year on year.
Digital Projects Manager at The Littleport Society
May 19, 2015 - PresentJoining The Littleport Society, I became the website manager, which saw me lead the replacement of the Society website. I also worked with the archivists to lead a project to implement their first back-end cataloguing system, with a front-end browsable catalogue of artefacts. I have since worked on many other projects including the creation of 8 consecutive years of producing the artwork for an annual calendar, a jigsaw, and the re-setting of OOP books, all whilst continuing to scan, photograph, digitise, and catalogue their archive collection.
Freelance SEO at Andrew Does SEO
April 9, 2018 - PresentI work with a range of SMEs to provide freelance technical and content SEO consultancy, as well as a broader marketing/UX advice. My clients have ranged from HVAC, consumables manufacturing, life sciences/biotechnology, heritage, and education.
Narrator, Voice Actor, and Producer at David A Smith
November 21, 2011 - November 25, 2011I was hired as the Narrator and Voice Actor for the audio and interactive version of the 2010 Macmillan Prize for Children's Book Illustration winner - 'Edward Hopper and the Carrot Crunch' by Mike Smith. I recorded remotely, and produced the audio for my roles.
SEO Manager at ABCAM
October 1, 2024 - October 1, 2024Led technical SEO within this FTSE 250 biotech company, where organic traffic represented ~75% of web visits and the highest-value revenue channel. Scoped and delivered SEO strategies for global rollouts and multilingual growth; cross-collaborated with developers, UX, and product owners to deliver SEO and marketing requirements via Agile development workflows; managed relationships with 3rd party contracts with SaaS suppliers; led SEO audits, site migrations, and JSON-LD schema updates; trained teams on content and metadata optimisation for major merger and product launches; managed and developed a small SEO team of 3, and trained larger multi-disciplinary teams in SEO fundamentals.
SEO Manager at BoilerJuice
March 1, 2018 - March 1, 2018Led SEO strategy during major website platform transition; created technical briefs and Jira tickets for development teams; worked across teams to deliver SEO and UX priorities for long-term site performance; delivered internal training to improve SEO literacy within the company.
SEO Manager at Cambridge University Press
May 1, 2017 - May 1, 2017Pioneered the Press’s first SEO role, acting as product owner for web optimisation across business divisions and international markets; worked as part of cross-functional Agile teams based in the UK and Philippines; integrated SEO into e-commerce, UX, and analytics strategy; mentored global teams on SEO best practices.
Senior Digital Marketing Executive at Cambridge University Press
January 1, 2014 - January 1, 2014Contributed to digital marketing strategy and execution, supporting SEO, content, and analytics initiatives within a publishing house environment.
Online Manager at CBM UK
January 1, 2012 - January 1, 2012Directed online marketing and digital program management for disability and development NGO; led website and content initiatives and supported fundraising and awareness campaigns.
System Developments Manager at Cambridge Assessment
January 1, 2007 - January 1, 2007Managed systems development projects supporting assessment platforms and digital services.
Web Projects Officer at Cambridge International Examinations
January 1, 2005 - January 1, 2005Oversaw web projects and digital initiatives across examination programs and regions.
Education
Responsive Web Design at Udacity
January 1, 2015 - January 1, 2015Online Marketing Fundamentals at Google Digital Garage
January 1, 2017 - January 1, 2017Keyword Research at SEMrush
January 1, 2019 - January 1, 2019Mobile, International & Local SEO at SEMrush
January 1, 2019 - January 1, 2019Podcast Advertising at Acast Academy
January 1, 2025 - January 1, 2025Project Management at Reed Learning
January 1, 2004 - January 1, 2004Qualifications
Podcast Advertising 201 Certification
September 8, 2025 - September 22, 2025Advanced Certificate from the Acast Ads Academy in podcasting, looking at advertising types (host read, programmatic, pre-recorded etc), ROI and strategy.
Podcast Advertising 101 Certification
August 4, 2025 - August 25, 2025Entry Level Certificate from the Acast Ads Academy in podcasting that explored the benefits and types of advertising for within podcasts.
Mobile, International, and Local SEO
December 1, 2019 - December 31, 2019SEMrush course on Mobile, International, and Local SEO, exploring techniques used to improve site visibility with mobile optimisation, internationalisation via technical and content-based strategies, and Local SEO.
Online Marketing Fundamentals
July 3, 2017 - July 31, 2017Google's academy 'Online Marketing Fundamentals' course, covering digital marketing, online marketing, and building marketing strategy.
Responsive Web Design
January 1, 2015 - November 3, 2015Project Management
January 1, 2004 - November 3, 2004Industry Experience
Media & Entertainment, Education, Life Sciences, Non-Profit Organization, Software & Internet, Retail
Experience Level
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