Available to hire
I’m an experienced digital marketing and content leader who loves hands-on contract video editing. I’ve commercially edited hundreds of projects across industries, blending strategic storytelling with crisp production workflows and scalable content strategies. I thrive on turning insights into compelling campaigns while maintaining a practical, delivery-focused approach.
One notable highlight from Dubai Tourism showcased a fresh, dynamic Flow Motion style I introduced for regional communications, illustrating how adaptable, outcome-driven content can boost brand adoption. I’m passionate about mentoring teams, driving cross-channel content programs, and translating complex briefs into engaging, measurable storytelling.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Head of Digital Content & Corporate Affairs at Perpetual (Sydney) - Group Digital Content & Corporate Affairs
January 1, 2022 - PresentGlobal financial services group; led digital content strategy, scalable video production workflows, and adviser communications governance, contributing to client retention growth. Co-chaired Sustainability’s Reconciliation Working Group and drove RAP implementation; delivered cost efficiency and security remediation for digital platforms.
Chief Commercial Officer at Screenrights / Enhance TV (B2B SaaS)
June 1, 2021 - October 16, 2025Led go-to-market content strategy, expanded reach and adoption through a brand-led program; secured major content partnerships and client relationships, achieving YoY growth in reach and usage.
Head of Commercial Content at Fairfax (SMH, The Age, AFR)
January 1, 2019 - October 16, 2025Full-service agency within a major news media group; responsible for strategy, storytelling and delivery of integrated campaigns for premium global and domestic brands; managed client relationships, insights, campaign delivery and analysis.
Content Director / Editor at Story Street Creative
January 1, 2017 - October 16, 2025Marketing agency and production house; transformed insights into compelling marketing strategies and campaigns across finance, tech, education, NFP, retail and media; built scalable content programs and led creative teams.
Head of Corporate Affairs - Digital Content Marketing at Perpetual Sydney Group
January 1, 2022 - PresentGlobal diversified financial services firm; advised 11 brands to guide group digital content strategy. Led content growth via cost-efficient, scalable video production workflows enabling personalized advisor communications and contributing to a +27% YoY client retention in 2024. Co-chaired Sustainability’s Reconciliation Working Group and implemented a 2021–2023 Strech Reconciliation Action Plan. Drove over $1.6M in OPEX efficiency and redirected funds toward a more centralized, evergreen web presence; saved an additional $500k in security remediation while delivering Permanently’s first decentralized digital production workflow.
Chief Content Officer at Screen Rights / Enhance TV
June 1, 2021 - October 16, 2025The Netflix for Australian & New Zealand teachers and students. Scaled audience reach and played a pivotal role in a successful merger with a major player. Built a brand-led content strategy securing key content and client partnerships; managed enterprise-level governance, insights, and campaign delivery. Growth highlights included +50% reach YoY and meaningful client engagements; supported a notable Figure in Education segment with NSW Department of Education alignment.
Head of Commercial Content at Fairfax (SMH, The Age, AFR)
January 1, 2019 - October 16, 2025Full-service agency within a major news media organization. Accountable for strategy, storytelling, and delivery of integrated campaigns for premium global and domestic brands. Cultivated and sustained major client relationships, led commercial content management, produced insights-driven campaigns, and analyzed results to optimize performance.
Content Director / Editor at Story Street Creative
December 1, 2017 - October 16, 2025Marketing agency and production house serving clients across finance, tech, education, NFP, retail, and media. Transformed insights into compelling marketing strategies and executed content campaigns. Drove growth through a reimagined content framework and multi-channel campaigns; achieved strong client results and awards such as high-profile event coverage.
Education
Climate Fellowship at Terra
January 1, 2024 - October 16, 2025Bachelor of Commerce at Bond University
January 11, 2030 - October 16, 2025Bachelor of Communications at University of Queensland
January 11, 2030 - October 16, 2025Climate Fellowship at Terra
January 1, 2024 - October 16, 2025Bachelor of Commerce at Bond University
January 11, 2030 - October 16, 2025Bachelor of Communications at University of Queensland
January 11, 2030 - October 16, 2025Qualifications
Scaling-Up Coach Program
January 11, 2030 - October 16, 2025Accelerated Leadership (UNSW AGSM)
January 11, 2030 - October 16, 2025Salesforce Trailhead Academy
January 11, 2030 - October 16, 2025YouTube Academy Certified
January 11, 2030 - October 16, 2025Content Marketing Alliance Member Certification
January 11, 2030 - October 16, 2025Scaling-up coach program
January 11, 2030 - October 16, 2025YouTube Academy Certified
January 11, 2030 - October 16, 2025IA B Council Member
January 11, 2030 - October 16, 2025Content Marketing Alliance
January 11, 2030 - October 16, 2025Industry Experience
Media & Entertainment, Education, Professional Services, Other, Financial Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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