ZAP Finance Logo and brand Identity design

ZAP is a finance company that it all about delivering fast and simple financial services.
Key words for the logo design: Professional, Efficient, Instant loans, Excellence, Reliable, Trusted partner, Customer-Friendly service

We took advantage of the short and catchy name ZAP. We incorporate an arrow (showing speed and direction) into the letters and use the concept of negative space to create an interesting result. The letters for ZAP are bold and uppercase to emphasize strength and trust and lower case for Finance to offer balance. The colours used here are two shades of blue, blue is a colour of trust and life and is used by several financial institutions for the same reasons.