ManaProduce

• Led ManaProduce end-to-end — product, technology, marketing, and sales — shipping a live MVP with 4
early sellers onboarded
• Designed and built the full-stack marketplace from zero (React + TypeScript, ASP.NET Core 8, MongoDB
Atlas, AWS ECS Fargate + CDK, CI/CD via GitHub Actions); implemented identity verification (CARJAM
DLVS, DIA Identity Check), Stripe Connect payments, Twilio OTP, and proximity-based search
• Executed go-to-market — Facebook campaigns (520+ followers), SEO, social content calendars, and direct
grower outreach along the Napier-Auckland corridor