Andy Miller

Implemented comprehensive testing timelines and structured experiments to revitalize strategy and garner insights, re-aligning priorities during promotional periods. Served as primary agency lead for 20+ executive clients, maintaining trust and delivering clear, creative approaches under pressure. Partnered with SEO teams to align organic and paid search strategies, expanding holistic search coverage and reducing blended acquisition costs. Managed client portfolio over $100MM+ annually and advanced growth through e-commerce expansion via Shopping and Performance Max campaigns for a 10K+ SKU catalog.

Founded a performance marketing consultancy focused on helping startups and small businesses scale through paid media. Lead end-to-end execution across search, social, and programmatic channels, delivering big-agency expertise with the agility of a team of one. Build dashboards and provide ongoing analysis to help clients move faster, spend smarter, and grow more effectively.

Led a high-functioning team of fifteen by assessing performance, coaching senior members, and overseeing onboarding and hiring decisions. Conducted troubleshooting missions to solve undefined problems concerning cross-channel attribution and tracking. Spearheaded a full-funnel conversion attribution system using Salesforce CRM data, delivering deep insights into every touchpoint and refining customer targeting strategy. Drove Travel client portfolio growth and expanded investments.