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I am an executive leader focused on digital customer experience, marketing, data and AI transformation. I help large and mid-size organizations maximise ROI from data-driven Customer Growth and CRM initiatives by aligning product, technology and operations across the customer lifecycle. I transform experiences using MarTech SaaS, data/AI and agile methodologies to accelerate scale-up. I bridge the gap between the customer journey and strategic data/AI to ensure client and commercial success, embedding innovation through design, technology and agile approaches to drive continuous improvement. I currently lead CX strategy and digital transformation programmes while also operating a consultancy, supporting Global Energy, Private Equity, and Retail clients with GTM strategies, MarTech ecosystems and AI-enabled customer insights.…I am an executive leader focused on digital customer experience, marketing, data and AI transformation. I help large and mid-size organizations maximise ROI from data-driven Customer Growth and CRM initiatives by aligning product, technology and operations across the customer lifecycle. I transform experiences using MarTech SaaS, data/AI and agile methodologies to accelerate scale-up. I bridge the gap between the customer journey and strategic data/AI to ensure client and commercial success, embedding innovation through design, technology and agile approaches to drive continuous improvement. I currently lead CX strategy and digital transformation programmes while also operating a consultancy, supporting Global Energy, Private Equity, and Retail clients with GTM strategies, MarTech ecosystems and AI-enabled customer insights.

Andy Coghlan

Marketing Consultant, AI Strategy Consultant, Marketing Strategist, +1

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I am an executive leader focused on digital customer experience, marketing, data and AI transformation. I help large and mid-size organizations maximise ROI from data-driven Customer Growth and CRM initiatives by aligning product, technology and operations across the customer lifecycle. I transform experiences using MarTech SaaS, data/AI and agile methodologies to accelerate scale-up. I bridge the gap between the customer journey and strategic data/AI to ensure client and commercial success, embedding innovation through design, technology and agile approaches to drive continuous improvement. I currently lead CX strategy and digital transformation programmes while also operating a consultancy, supporting Global Energy, Private Equity, and Retail clients with GTM strategies, MarTech ecosystems and AI-enabled customer insights.…I am an executive leader focused on digital customer experience, marketing, data and AI transformation. I help large and mid-size organizations maximise ROI from data-driven Customer Growth and CRM initiatives by aligning product, technology and operations across the customer lifecycle. I transform experiences using MarTech SaaS, data/AI and agile methodologies to accelerate scale-up. I bridge the gap between the customer journey and strategic data/AI to ensure client and commercial success, embedding innovation through design, technology and agile approaches to drive continuous improvement. I currently lead CX strategy and digital transformation programmes while also operating a consultancy, supporting Global Energy, Private Equity, and Retail clients with GTM strategies, MarTech ecosystems and AI-enabled customer insights.

Available to hire

I am an executive leader focused on digital customer experience, marketing, data and AI transformation. I help large and mid-size organizations maximise ROI from data-driven Customer Growth and CRM initiatives by aligning product, technology and operations across the customer lifecycle. I transform experiences using MarTech SaaS, data/AI and agile methodologies to accelerate scale-up. I bridge the gap between the customer journey and strategic data/AI to ensure client and commercial success, embedding innovation through design, technology and agile approaches to drive continuous improvement.

I currently lead CX strategy and digital transformation programmes while also operating a consultancy, supporting Global Energy, Private Equity, and Retail clients with GTM strategies, MarTech ecosystems and AI-enabled customer insights.

Skills

Experience Level

Expert

Expert

Expert

Beginner

Beginner

Beginner

Language

English

Fluent

Work Experience

CX Strategy Founder & MD at CX Strategy

July 1, 2023 - Present

Founder of a digital customer experience & marketing transformation consultancy, advising enterprises on value creation from data-driven Customer Growth and CRM initiatives. Leads strategy, roadmap, and governance for lifecycle programs (Demand Generation, Demand Conversion, Sales Enablement), Customer Data/Personalisation, MarTech (Salesforce, Pardot, 6Sense, Madison Logic), and Operations (TOM, Playbooks, Skills).

Director: Digital, AI & Data at ALIXPARTNERS LLP

January 1, 2022 - June 1, 2023

Led CX-led digital transformation offerings leveraging AI/Gen-AI in EMEA. Delivered c.$1m incremental consulting billing in year 1. Piloted CX transformation programs for Cirque du Soleil, Burberry, Homebase, Dentsu, Dar Group; identified over $120m potential digital journey revenue uplift across 6 journeys and 20+ CRM/MarTech/CDP initiatives, plus ~$30m+ potential from innovation projects. Created repeatable GTM collateral, delivery frameworks, and upskilled cross-functional teams. Co-created Gen-AI/ CX playbooks and an NLP Marketing Insights SaaS concept; integrated CX value creation into industry growth offerings for multiple sectors.

Global Head of CMO Advisory & MarTech Transformation at WIPRO / WIPRO DIGITAL

January 1, 2017 - December 31, 2021

Launched a Marketing Transformation practice with startup/ product mindset, repositioning the $200m+ business towards the CMO/CDO community. Built 20+ CMO advisory roles across strategy, SaaS/tech, analytics, and UX; established a Global Digital Board integrating 10k+ capabilities and multiple SaaS platforms (Adobe, Salesforce, Braze, Treasure Data, Optimizely, HubSpot, Sprinklr). Drove $10m+ integrated wins, advanced Marketing AI/insights, and repeatable go-to-market playbooks. Led acquisition and integration of Rational CX, shaping growth acceleration strategy and service integration.

Global Head of Digital Transformation Strategy at Wipro Digital

January 1, 2014 - January 1, 2017

Inaugural member of a 5-person leadership team to launch Wipro Digital. Built the Digital Transformation Strategy Practice with full P&L responsibility, developing propositions, IP, and go-to-market frameworks to transform client digital business and internal operating models. Grew the unit into a major capability, leading a global multi-disciplinary team and delivering scalable, repeatable transformation methodologies.

Partner | Digital Marketing Consultant at Wipro Ltd

January 1, 2012 - January 1, 2014

Head-hunted to build a digital marketing consulting capability within the marketing & eCommerce technology practice. Directed consulting-led sales across multiple sectors; built UX-driven marketing technology capabilities to front-end $20m+ modernization programs; managed client engagements to ensure success.

Digital, Data & Insights Director (12 Month Consultant) at Golley Slater

January 1, 2011 - January 1, 2012

Built digital marketing and digital intelligence capability, leading thought leadership, go-to-market strategy, and consulting teams; generated £1m+ in new business from Royal Mint, Kenco, and Audley Villages; created an intelligent CRM marketing platform to personalise customer experiences, contributing £200k+ annual uplift in year 1.

Global eCommerce & Digital Marketing Director at TUI Travel PLC

January 1, 2009 - January 1, 2011

Recruited to establish a new digital/eCommerce capability for B2B & B2C. Centralised European and North American eBusiness; delivered end-to-end digital, IT, strategy, mobile and online/offline marketing plans across 18 global businesses and 30 brands; achieved 20% YoY growth in web bookings.

Early Career Roles at Jordans Ltd / Oracle Responsys / Havas Helia (Brann / Circle)

January 1, 1997 - January 1, 2009

Directed early digital services and marketing initiatives, building digital capabilities and leading strategy-driven client work across multiple agencies and platforms.