Available to hire
I help brands turn complex ideas into clear, persuasive communication that people actually act on. With 20+ years leading creative across agencies, in-house teams, and healthcare organizations, I combine big-picture strategy with hands-on execution—from brand platforms and campaigns to UX flows and conversion-focused copy. I’ve created digital-first work for global brands and regulated industries alike, including Eli Lilly, Procter & Gamble, KFC, and healthcare technology companies, where clarity and trust matter most. As a certified UX writer, I specialize in messaging systems, customer journeys, and high-performing content that drives engagement, adoption, and measurable growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Associate Creative Director at Eli Lilly & Company
January 1, 2024 - PresentServe as a full-time contract Associate Creative Director working within Eli Lilly's in-house agency Story Lab. Responsible for creating digital-first campaigns that increase awareness and drive trial for Verzenio (early breast cancer) and Zepbound (obesity). Collaborate with cross-functional teams to deliver impactful healthcare marketing content and messaging.
Contract Writer at Robert Half
October 1, 2023 - August 25, 2025Contract writer for Rooms To Go, an Atlanta-based furniture company. Developed and established messaging guidelines for a new modular furniture product line to enhance brand communication and market positioning.
Contract Writer at Portfolio Creative
June 1, 2022 - August 25, 2025Produced videos, digital campaigns, landing pages, and thought leadership articles for a healthcare technology company, CoverMyMeds, targeting healthcare professionals and biopharma audiences.
Senior Writer at Current360
April 1, 2021 - August 25, 2025Created multi-channel campaigns for clients including Baptist Health, OPC Pest Services, and Papa John’s. Part of the team that developed a brand from scratch for Distilled Diamonds, a local manufacturer of lab-grown diamonds.
Creative Director at DBS Interactive
December 1, 2019 - August 25, 2025Developed digital marketing solutions for global clients such as Kao Collins, Zeon Chemicals, and American Printing House for the Blind. Managed and created interactive content that quadrupled sales leads for Kao Collins, an international inkjet ink manufacturer.
Creative Director at Generator Creative
September 1, 2018 - August 25, 2025Provided strategic, affordable marketing solutions for smaller clients who need high-level thinking but with budget constraints. Managed cross-channel marketing campaigns for brands including Mathnasium, Kizito Cookies, GoLead, Networld Media Group, National Safe Place Network, and HomeCuisineOnline.
Creative Director at Scoppechio Advertising
January 1, 2017 - August 25, 2025Managed and mentored creative teams delivering strategic, fully integrated marketing campaigns for clients such as KFC, Pepsi International, LongHorn Steakhouse, General Electric, and Kentucky Travel & Tourism. Led creative team responsible for winning Long John Silver’s national account in a multi-agency pitch. Supervised successful digital CRM campaigns including email and social media efforts for LongHorn Steakhouse to increase customer engagement.
Freelance Creative Director/Writer at Various Clients
January 1, 2014 - August 25, 2025Created and executed high-performing traditional, digital, and social marketing campaigns for agencies and clients nationwide, including TBWA/Integer, Q'Doba, Miller/Coors, Scoppechio Advertising, SpaceJunk Media, and Sterling Rice Group.
Associate Creative Director/Senior Writer at TBWA/Integer
January 1, 2012 - August 25, 2025Created and managed successful e-commerce campaigns on Amazon for global P&G brands including Pampers, Duracell, and Gillette. Developed digital advertising and email campaigns leveraging P&G’s sponsorship of the Olympics to drive online sales. Created a highly effective mobile campaign and app for Coors Light targeting millennials in NYC and Boston via free, unadvertised concerts.
Associate Creative Director at Resource Interactive
January 1, 2009 - August 25, 2025Led creative team that pitched and won Hewlett Packard’s consumer printer and ink business, leading to additional business from that client. Managed a team of designers, developers, and copywriters producing websites, original content, and digital advertising for global brands including Head & Shoulders, Scotts Lawn, Limited Brands, and Shaw Floors.
Contract Senior Writer at GSW Worldwide
January 1, 2007 - August 25, 2025Collaborated with multiple teams on DTC and HCP work for numerous pharmaceutical brands, including Televancin, Uloric, and Prevacid.
Associate Creative Director at Fahlgren Advertising
January 1, 2004 - August 25, 2025One of the creative leads who pitched and won NAPA Auto Parts national work. Managed and created Dana Auto Parts global B2B work. Managed teams creating nationally recognized work for Florida Tourism, OSU Hospitals, and Cooper Tires.
Associate Creative Director at Sive/Young & Rubicam
January 1, 2000 - August 25, 2025Created an internationally recognized broadcast campaign for Totes Umbrellas that won a Clio and greatly increased holiday sales.
Associate Creative Director at Eli Lilly & Company
January 1, 2024 - PresentAs a full-time contract Associate Creative Director within Eli Lilly's in-house agency Story Lab, I collaborated with cross-functional teams to create digital-first work increasing awareness and driving trial for Verzenio (Early Breast Cancer) and Zepbound (Obesity).
Contract Writer at Robert Half, Rooms To Go
October 1, 2023 - August 25, 2025Contract writer for an Atlanta-based furniture company, Rooms To Go, where I helped establish messaging guidelines for a new modular furniture line.
Contract Writer at Portfolio Creative
June 1, 2022 - August 25, 2025Wrote videos, digital campaigns, landing pages, and thought leadership articles for healthcare technology company CoverMyMeds targeting HCPs and biopharma audiences.
Senior Writer at Current360
April 1, 2021 - August 25, 2025Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John’s. Contributed to building a brand from scratch for Distilled Diamonds, a local manufacturer of lab-grown diamonds.
Creative Director at DBS Interactive
December 1, 2019 - August 25, 2025Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind. Managed robust interactive content that quadrupled sales leads for Kao Collins.
Creative Director at Generator Creative
September 1, 2018 - August 25, 2025Provided strategic, affordable marketing solutions for smaller clients, leveraging a network of marketing experts across disciplines to create streamlined marketing teams. Created cross-channel marketing for various clients including Mathnasium and HomeCuisineOnline.
Creative Director at Scoppechio Advertising
January 1, 2017 - August 25, 2025Managed and mentored creative teams delivering strategic, integrated marketing campaigns for KFC, Pepsi International, LongHorn Steakhouse, General Electric, and Kentucky Travel & Tourism. Led a creative team to win the Long John Silver’s national account in a multi-agency pitch and supervised successful digital CRM campaigns including email and social media for LongHorn Steakhouse.
Freelance Creative Director/Writer
January 1, 2014 - August 25, 2025Created and executed high-performing traditional, digital, and social marketing campaigns for agencies and clients across the U.S., including TBWA/Integers, Q’Doba, Miller/Coors, Scoppechio Advertising, SpaceJunk Media, and Sterling Rice Group.
Associate Creative Director/Senior Writer at TBWA/Integers
January 1, 2012 - August 25, 2025Created and managed successful e-commerce campaigns on Amazon for global P&G brands including Pampers, Duracell, and Gillette. Developed highly effective digital advertising and email campaigns leveraging P&G’s Olympic sponsorship to drive online sales. Created a mobile campaign and app for Coors Light to increase sales by promoting free, unadvertised concerts targeting Millennials in NYC and Boston.
Associate Creative Director at Resource Interactive
January 1, 2009 - August 25, 2025Led creative team that pitched and won Hewlett Packard’s consumer printer and ink business, generating more business from that client. Managed teams creating websites, original content, and digital advertising for global brands including Head & Shoulders, Scotts Lawn, Limited Brands, and Shaw Floors.
Contract Senior Writer at GSW-Worldwide
January 1, 2007 - August 25, 2025Collaborated with multiple teams on DTC and HCP work for numerous pharmaceutical brands including Televancin, Uloric, and Prevacid.
Associate Creative Director at Fahlgren Advertising
January 1, 2004 - August 25, 2025Creative lead who pitched and won NAPA Auto Parts national work. Managed and created Dana Auto Parts global B2B work and produced nationally recognized work for Florida Tourism, OSU Hospitals, and Cooper Tires.
Associate Creative Director at Sive/Young & Rubicam
January 1, 2000 - August 25, 2025Created an internationally recognized broadcast campaign for Totes Umbrellas that won a Clio and greatly increased holiday sales.
Associate Creative Director at Eli Lilly & Company
January 1, 2024 - PresentWork with cross-functional teams within Lilly's in-house agency, Story Lab, to create digital-first work that increases awareness and drives trial for Verzenio (Early Breast Cancer) and Zepbound (Obesity).
Contract Writer at Robert Half
October 1, 2023 - October 7, 2025Contract writer for an Atlanta-based furniture company, Rooms To Go; established messaging guidelines for a new modular furniture line.
Contract Writer at CoverMyMeds
June 1, 2022 - October 7, 2025Wrote videos, digital campaigns, landing pages, and thought leadership articles for a health care tech company; audiences included healthcare professionals and bio/pharma.
Senior Writer at Current360
April 1, 2021 - October 7, 2025Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John's; contributed to building a brand from scratch for Distilled Diamonds.
Creative Director at DBS Interactive
December 1, 2019 - October 7, 2025Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind; led development of robust interactive content that quadroupled sales leads for Kao Collins.
Creative Director at Generator Creative
September 1, 2018 - October 7, 2025Provided strategic, affordable marketing solutions for smaller clients; built cross-disciplinary teams to execute campaigns for Mathnasium, Kizito Cookies, Ogolead (David Novak, former CEO of YUM! Brands), Networld Media Group, National Safe Place Network, and HomeCuisineOnline.
Creative Director at Scoppechio Advertising
January 1, 2017 - October 7, 2025Managed creative teams delivering strategic, fully integrated marketing campaigns for brands including KFC, Pepsi International, LongHorn Steakhouse, General Electric, and Kentucky Travel & Tourism; led winning Long John Silver’s national account; created CRM campaigns for LongHorn Steakhouse that significantly increased engagement.
Associate Creative Director / Senior Writer at TBWA/Integer
January 1, 2012 - October 7, 2025Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind; managed and created robust interactive content that quadrupled sales leads for Kao Collins.
Associate Creative Director at Resource Interactive
January 1, 2009 - October 7, 2025Led creative teams that pitched and won Hewlett-Packard’s consumer printer and ink business; managed teams of designers, developers, and copywriters to create websites, original content, and digital ads for global brands such as Head & Shoulders, Scotts Lawn, Limited Brands, and Shaw Floors.
Associate Creative Director at Falgren Advertising
January 1, 2004 - October 7, 2025One of the creative leads who pitched and won NAPA Auto Parts national work; managed teams and created nationally recognized work for Florida Tourism, OSU Hospitals, and Cooper Tires.
Associate Creative Director at Sive/Young & Rubicam
January 1, 2000 - October 7, 2025Created internationally recognized broadcast campaign for Totes Umbrellas that won a Clio and significantly increased holiday sales.
Creative Director at GSW Worldwide
January 1, 2007 - October 7, 2025Created digital marketing solutions for global clients in Columbus; led teams to deliver integrated campaigns across multiple channels.
Creative Director at Scoppechio Advertising
January 1, 2017 - October 7, 2025Reiterated for Scopp e chio; (duplicate entry kept for completeness of prior roles) – see above entry.
Freelance Creative Director / Writer at Denver, CO
January 1, 2014 - October 7, 2025Created and executed high-performing traditional, digital, and social marketing campaigns for agencies and clients nationwide, including TBWA/Integer, Qdoba, Miller/Coors, Scopp e chio Advertising, SpaceJunk Media, and Sterling Rice Group.
Associate Creative Director at Eli Lilly & Company
January 1, 2024 - PresentAs a full-time, contract Associate Creative Director, I work with cross-functional teams within Lilly’s in-house agency, Story Lab, to create digital-first work that increases awareness and drives trial for Verzenio (Early Breast Cancer) and Zepbound (Obesity).
Contract Writer at Robert Half
October 1, 2023 - October 7, 2025Contract writer for an Atlanta-based furniture company, Rooms To Go, where I helped establish messaging guidelines for a new modular furniture line.
Contract Writer at CoverMyMeds
June 1, 2022 - October 7, 2025Wrote videos, digital campaigns, landing pages, and thought leadership articles for a health-care tech company.
Senior Writer at Current360
April 1, 2021 - October 7, 2025Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John’s; contributed to building a brand from scratch for Distilled Diamonds, a local manufacturer of lab-grown diamonds.
Creative Director at DBS Interactive
December 1, 2019 - October 7, 2025Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind; led content that quadrupled sales leads for Kao Collins.
Creative Director at Generator Creative
September 1, 2018 - October 7, 2025Provided strategic, affordable marketing solutions for small clients; built cross-disciplinary teams to fit project needs and delivered cross-channel campaigns for Mathnasium, Kizito Cookies, OG Lead (David Novak), Networld Media Group, National Safe Place Network, and HomeCuisineOnline.
Creative Director at Scoppechio Advertising
January 1, 2017 - October 7, 2025Led creative teams delivering strategic, fully integrated marketing campaigns for KFC, Pepsi International, LongHorn Steak House, General Electric, and Kentucky Travel & Tourism; built and mentored teams; drove CRM campaigns for LongHorn Steak House increasing engagement.
Contract Senior Writer at GSW Worldwide
January 1, 2007 - October 7, 2025Collaborated with multiple teams on DTC and HCP work for numerous pharmaceutical brands, including Televancin, Uloric, and Prevacid.
Associate Creative Director at Fahlgren Advertising
January 1, 2004 - October 7, 2025One of the creative leads who pitched and won NAPA Auto Parts national work; managed and created Dana Auto Parts global B2B work.
Associate Creative Director at Sive/Young & Rubicam
January 1, 2000 - October 7, 2025Created internationally recognized broadcast campaign for Totes Umbrellas that won a Clio and significantly increased holiday sales.
Senior Writer at CoverMyMeds
April 1, 2021 - November 1, 2023Wrote videos, digital campaigns, landing pages, and thought leadership articles for a health care tech company; audiences were health care professionals and biopharma.
Senior Writer at Current3 60
January 1, 2020 - April 1, 2021Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John's; contributed to a brand-from-scratch effort for Distilled Diamonds, a lab-grown diamond manufacturer.
Creative Director at DBS Interactive
September 1, 2018 - December 1, 2019Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind. Led the development of robust interactive content that quadrupled sales leads for Kao Collins.
Creative Director at Generator Creative
January 1, 2017 - September 1, 2018Provided strategic, affordable marketing solutions for smaller clients who needed high-level thinking; assembled cross-functional teams to deliver cross-channel campaigns for Mathnasium, Kizito Cookies, OGOLead (David Novak, former CEO of YUM! Brands), Networld Media Group, National Safe Place Network, and HomeCuisineOnline.
Creative Director at Scoppechio Advertising
January 1, 2014 - January 1, 2017Managed and mentored creative teams delivering strategic, fully integrated marketing campaigns for major brands; led the Long John Silver’s national account in a multi-agency pitch; created and supervised CRM campaigns for LongHorn Steak House that engaged customers and increased engagement; fostered relationships with internal and external stakeholders.
Contract Senior Writer at GSW-Worldwide
January 1, 2004 - January 1, 2007Led creative efforts for global brands, focusing on digital content and multi-channel campaigns.
Associate Creative Director at Fahlgren Advertising
January 1, 2000 - December 31, 2004One of the creative leads who pitched and won national and regional work; contributed to client campaigns across various industries.
Associate Creative Director at Sive/Young & Rubicam
January 1, 1997 - December 1, 2000Led creative teams and developed campaigns for multiple brands, including advertising and digital content.
Freelance Creative Director/Writer at Self-Employed (Denver)
January 1, 2012 - December 31, 2014Created and executed high-impact marketing campaigns for agency clients; produced digital and traditional campaigns from concept to delivery.
Associate Creative Director at TBWA Integrated Advertising
January 1, 2009 - December 1, 2012Created and managed e-commerce campaigns on Amazon for Procter & Gamble brands (Pampers, Duracell, Gillette); developed effective digital advertising and email campaigns leveraging Olympic sponsorship to drive online sales.
Contract Senior Writer at Resource Interactive
January 1, 2007 - December 1, 2009Created digital marketing solutions for global clients including Kao Collins, Zeon Chemicals, and American Printing House for the Blind; developed interactive content that increased sales leads.
Associate Creative Director at Sive/Young & Rubicam
January 1, 1997 - December 1, 2000Led and pitched campaigns that won key accounts; produced websites, content, and digital advertising for global brands.
Senior Writer at Current360
January 1, 2020 - April 1, 2021Created multi-channel campaigns for Baptist Health, OPC Pest Services, and Papa John’s. Also was part of the team responsible for creating a brand from scratch for Distilled Diamonds, a local manufacturer of lab-grown diamonds.
Associate Creative Director at Falgren Advertising
January 1, 2000 - January 1, 2004Was one of the creative leads who pitched and won NAPA Auto Parts national work. Managed and created Dana Auto Parts global B2B work.
Associate Creative Director at Sive/ Young & Rubicam
January 1, 1997 - January 1, 2000Led creative teams that pitched and won Hewlett-Packard’s consumer printer and ink business; this ultimately led to more business from that client.
Freelance Creative Director/Writer at Denver, CO
January 1, 2012 - January 1, 2014Freelance creative director/writer providing strategic marketing and creative services to clients nationwide.
Education
BA Journalism at The Ohio State University
January 11, 2030 - August 25, 2025BA Journalism at The Ohio State University
January 11, 2030 - August 25, 2025Certified in UX Writing at UX Content Collective
January 11, 2030 - August 25, 2025BA in Journalism at The Ohio State University
January 11, 2030 - October 7, 2025UX Writing Certification at UX Content Collective
January 11, 2030 - October 7, 2025BA Journalism at The Ohio State University
January 11, 2030 - October 7, 2025UX Writing Certification at UX Content Collective
January 11, 2030 - October 7, 2025Bachelor of Arts in Journalism at The Ohio State University
January 11, 2030 - February 10, 2026UX Writing Certification at UX Content Collective
January 11, 2030 - February 10, 2026BA Journalism at The Ohio State University
January 11, 2030 - February 17, 2026Qualifications
Certified UX Writer through the UX Content Collective
January 11, 2030 - August 25, 2025Certified UX Writer
January 11, 2030 - August 25, 2025UX Writing Certification
January 11, 2030 - October 7, 2025UX Writing Certification
January 11, 2030 - October 7, 2025UX Writing Certification
January 11, 2030 - February 10, 2026UX Writing
January 11, 2030 - February 17, 2026Industry Experience
Healthcare, Manufacturing, Retail, Consumer Goods, Professional Services, Life Sciences, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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