I am a versatile graphic designer and brand identity specialist with over eight years of entrepreneurial and freelance experience. I craft visually compelling branding and packaging for beauty, fashion, and lifestyle brands, blending aesthetics with strategic marketing to drive engagement across digital and print platforms. I excel at building strong client relationships, leading creative projects from concept to delivery, and producing on-brand visuals, photography, and content that resonate with audiences. My work spans social media, packaging, and brand development, always with an eye for detail and a passion for meaningful, market-ready design.

Andrea Herman

I am a versatile graphic designer and brand identity specialist with over eight years of entrepreneurial and freelance experience. I craft visually compelling branding and packaging for beauty, fashion, and lifestyle brands, blending aesthetics with strategic marketing to drive engagement across digital and print platforms. I excel at building strong client relationships, leading creative projects from concept to delivery, and producing on-brand visuals, photography, and content that resonate with audiences. My work spans social media, packaging, and brand development, always with an eye for detail and a passion for meaningful, market-ready design.

Available to hire

I am a versatile graphic designer and brand identity specialist with over eight years of entrepreneurial and freelance experience. I craft visually compelling branding and packaging for beauty, fashion, and lifestyle brands, blending aesthetics with strategic marketing to drive engagement across digital and print platforms.
I excel at building strong client relationships, leading creative projects from concept to delivery, and producing on-brand visuals, photography, and content that resonate with audiences. My work spans social media, packaging, and brand development, always with an eye for detail and a passion for meaningful, market-ready design.

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Work Experience

Founder & Creative Lead at Eyes SeeHue
November 2, 2021 - November 2, 2021
Built a beauty brand and managed international makeup and skincare product offerings via Shopify. Designed all marketing materials, social media content, and promotional graphics. Directed product photography, styling, and editing for online and print use. Managed end-to-end business operations including marketing strategy, partnerships, and customer engagement.
Online Communications Associate
November 1, 2013 - November 1, 2013
Assisted in press campaigns, event planning, and content creation for media launches. Designed visual assets for publications and promotional events, including The Great Park Synagogue magazine.
Sales Assistant at Foxy
December 31, 2011 - December 31, 2011
Supported store operations, customer service, and sales activities.
Sales Assistant at Lee Cooper
December 31, 2007 - December 31, 2007
Retail assistant in fashion, assisting customers and maintaining visual merchandising standards.

Education

Bachelor of Arts in Fashion at LISOF Fashion Design School
January 1, 2008 - January 1, 2011
Makeup Artistry Certificate at Facet to Face Beauty & Makeup Design School
January 1, 2013 - January 1, 2013
Graphic Design Certificate at Red & Yellow Creative School of Business
January 1, 2023 - January 1, 2023
Social Media Marketing Certificate at Red & Yellow Creative School of Business
January 1, 2024 - January 1, 2024
Higher Certificate in Creating Digital Content at Red & Yellow Creative School of Business
January 1, 2024 - January 1, 2024

Qualifications

Higher Certificate in Creating Digital Content
January 1, 2024 - January 1, 2024
Social Media Marketing Certificate
January 1, 2024 - January 1, 2024
Graphic Design Certificate
January 1, 2023 - January 1, 2023
Makeup Artistry Certification
January 1, 2013 - January 1, 2013

Industry Experience

Consumer Goods, Retail, Media & Entertainment, Professional Services, Other
    paper Music logo
    Music logo I designed logo graphicdesigner adobeilustrator behance brandidentity