I'm Anett Kovács, a Product Designer with 5+ years of UX experience, intentionally transitioning into UX to design with deeper human and business insight. Rooted in UX Research and Service Design, I bridge strategy, behavior, and hands-on execution to tackle complex problems and create meaningful experiences. I've worked across corporate and freelance environments, bringing clarity, empathy, and bold thinking to product and service design. My work centers on turning research into actionable strategies and end-to-end experiences that delight users while meeting business goals.

Anett KOVÁCS

I'm Anett Kovács, a Product Designer with 5+ years of UX experience, intentionally transitioning into UX to design with deeper human and business insight. Rooted in UX Research and Service Design, I bridge strategy, behavior, and hands-on execution to tackle complex problems and create meaningful experiences. I've worked across corporate and freelance environments, bringing clarity, empathy, and bold thinking to product and service design. My work centers on turning research into actionable strategies and end-to-end experiences that delight users while meeting business goals.

Available to hire

I’m Anett Kovács, a Product Designer with 5+ years of UX experience, intentionally transitioning into UX to design with deeper human and business insight. Rooted in UX Research and Service Design, I bridge strategy, behavior, and hands-on execution to tackle complex problems and create meaningful experiences.

I’ve worked across corporate and freelance environments, bringing clarity, empathy, and bold thinking to product and service design. My work centers on turning research into actionable strategies and end-to-end experiences that delight users while meeting business goals.

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Experience Level

Intermediate
Intermediate

Language

Hungarian
Fluent
English
Fluent
Italian
Beginner

Work Experience

Independent UX & Content Strategist at Remote
January 1, 2024 - October 28, 2025
Planned and executed multi-platform social media strategies, increasing engagement and followers significantly in a short time. Oversaw digital brand experiences and managed influencer collaborations to enhance community connections.
UX Researcher at LogMeIn/GoTo
January 1, 2024 - January 1, 2024
Collaborated with teams to optimize marketing messaging and visual identity. Tested brand content across channels, leading to improved engagement through insights gained from user research.
Product Designer at Freelance / Remote
January 1, 2024 - Present
Delivered end-to-end product design and UX research for early-stage products, aligning user needs, business goals, and technical feasibility from discovery to MVP. Led mixed-methods discovery (interviews, competitive analysis, personas, journey mapping, workshops) to define value propositions and MVP scope, producing developer-ready wireframes and design systems. Designed and tested end-to-end service and product experiences, including onboarding flows and full customer journeys.
UX Researcher at LogMeIn / GoTo
January 1, 2022 - January 1, 2024
Led UX research across 9+ global B2B SaaS products, applying qualitative and quantitative methods to inform product strategy, prioritization, and roadmaps. Collaborated with product managers, designers, and engineers in agile squads to translate insights into clear, actionable recommendations for stakeholders up to executive level. Established scalable research operations and onboarded a UX researcher onboarding framework; mentored junior researchers; acted as interim tech lead guiding cross-functional teams.

Education

BA in Cultural Studies / Adult Education at Kodolányi János University
January 1, 2009 - January 1, 2012
BA in Cultural Studies at Kodolányi János University, Hungary
January 1, 2009 - January 1, 2012
European Academic Mobility program at NHL Stenden University, The Netherlands
January 11, 2030 - January 21, 2026

Qualifications

LABA Social Media Mgmt
January 11, 2030 - October 28, 2025
IDEO Service Design
January 11, 2030 - October 28, 2025
XLabs UX Project
January 11, 2030 - October 28, 2025
ICDL (IT)
January 11, 2030 - October 28, 2025
IDEO Service Design
January 11, 2030 - January 21, 2026
Xlabs UX Project
January 11, 2030 - January 21, 2026
ICDL (IT)
January 11, 2030 - January 21, 2026
LABA Social Media Management Internship
January 11, 2030 - January 21, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet