A full-scope brand revitalization project for one of Bologna’s historic cafés. The work spans context analysis, brand strategy, creative concept, and visual identity, translating over a century of heritage into a contemporary brand system. Deliverables include brand narrative, positioning and values, logo and visual system, typography and color palette, and key applications such as packaging, stationery, website look & feel, and brand guidelines.
- Brand Designer
- Brand Strategist
- Creative Director



