Hi, I’m Angela Grossi, an Italian Creative Consultant focused on branding, design and curation. I help brands translate vision into strategy and tangible experiences across Hong Kong, Beijing, and Europe, leading projects for retailers and brands like Marc & Chantal, Lane Crawford, Pedder Group, and B.BASE. I work across multi-market campaigns, shaping brand DNA, customer journeys, and compelling creative executions while collaborating closely with C-suite, sales, and creative teams. I hold a Master in Fashion Design from Politecnico di Milano and studied at FIT in New York. In 2019 I founded Breathrough.com to explore breathing techniques for wellbeing. I love turning complex briefs into coherent narratives, curating collaborations, and helping brands grow through smart brand strategy and design. I’m currently back in Europe, continuing to blend fashion, design and wellness in my work.…

Angela Grossi

Hi, I’m Angela Grossi, an Italian Creative Consultant focused on branding, design and curation. I help brands translate vision into strategy and tangible experiences across Hong Kong, Beijing, and Europe, leading projects for retailers and brands like Marc & Chantal, Lane Crawford, Pedder Group, and B.BASE. I work across multi-market campaigns, shaping brand DNA, customer journeys, and compelling creative executions while collaborating closely with C-suite, sales, and creative teams. I hold a Master in Fashion Design from Politecnico di Milano and studied at FIT in New York. In 2019 I founded Breathrough.com to explore breathing techniques for wellbeing. I love turning complex briefs into coherent narratives, curating collaborations, and helping brands grow through smart brand strategy and design. I’m currently back in Europe, continuing to blend fashion, design and wellness in my work.…

Available to hire

Hi, I’m Angela Grossi, an Italian Creative Consultant focused on branding, design and curation. I help brands translate vision into strategy and tangible experiences across Hong Kong, Beijing, and Europe, leading projects for retailers and brands like Marc & Chantal, Lane Crawford, Pedder Group, and B.BASE. I work across multi-market campaigns, shaping brand DNA, customer journeys, and compelling creative executions while collaborating closely with C-suite, sales, and creative teams.

I hold a Master in Fashion Design from Politecnico di Milano and studied at FIT in New York. In 2019 I founded Breathrough.com to explore breathing techniques for wellbeing. I love turning complex briefs into coherent narratives, curating collaborations, and helping brands grow through smart brand strategy and design. I’m currently back in Europe, continuing to blend fashion, design and wellness in my work.

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Language

Italian
Fluent
English
Fluent

Work Experience

Creative Strategist at MARC & CHANTAL
December 1, 2021 - Present
Lead brand strategy and design projects across Hong Kong, Beijing, and Barcelona. Serve as main client contact, develop brand positioning, DNA, tone of voice, and customer journeys. Oversee proposals, meetings, and cross-functional coordination; guide naming and tone of voice; review creative work and manage third-party suppliers; drive business development and brand storytelling.
Branding & Special Project Strategist at B.BASE International Design Group
June 1, 2017 - November 1, 2019
Gather data, research target audiences, and write briefs to inform creative outputs. Provide market research and trend insights; plan launch events; identify partnerships and CSR opportunities; coordinate with marketing and VM teams for branding initiatives.
Senior Product Developer, Eyewear Division at B.BASE International Design Group
June 1, 2015 - June 1, 2017
Collaborate with CCO and head of product development to create the seasonal eyewear collection. Define product mix across regions, manage design and creative teams, and present trend forecasts and range matrices for APAC, USA, and Europe.
Curator for BLITZ Lane Crawford Concept Space at Lane Crawford Concept Space at Pedder Group
June 1, 2014 - May 1, 2015
Collaborated with CBO on special project selections and new collaborations. Highlighted and maximized key vendors through concept development; designed branding packages, communications materials, and launch events; brief marketing and visual merchandising teams and reviewed performance.
Visual Merchandising Executive at Pedder Group
June 1, 2013 - May 1, 2014
Developed creative visual concepts; managed contractors and production; supported store openings and events; provided visual support during campaigns.
Styling Project - Superga at Electric Sekki
March 1, 2013 - March 31, 2013
Street style concept development to promote the opening of the first Superga flagship store in Hong Kong; created look-book and social media content; designed website visuals and collection layout.
Luxury Brands Curator & Visual Merchandising at Trendland
January 1, 2012 - January 1, 2019
Author and Curator for Trendland covering Luxury Travel, Fashion, and Design across ITALY, HK, and CHINA.
Fashion Event Assistant at Replay
January 1, 2010 - March 31, 2010
Event support during fashion events and Cannes-related activities; backstage coordination.
PR & Production Assistant at Le Book Publishing Inc
January 1, 2010 - March 31, 2010
Public relations and production support for publishing collaborations and campaigns.
Fashion Stylist at Elisa Goodkind
January 1, 2010 - March 31, 2010
Styling for editorial projects; collaboration with photographers and creative teams.

Education

Bachelor of Science in Fashion Design at Politecnico di Milano
January 1, 2005 - December 10, 2010
5 yrs
Scholarship at F.I.T Fashion Institute of New York
January 1, 2009 - July 1, 2009
6 months scholarship
Master Degree in Fashion Design at Politecnico di Milano
January 1, 2008 - January 1, 2010

Qualifications

Scholarship
January 1, 2009 - January 5, 2026

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet
    paper Pasticceria Gamberini 1907 Re-Branding Project

    A full-scope brand revitalization project for one of Bologna’s historic cafés. The work spans context analysis, brand strategy, creative concept, and visual identity, translating over a century of heritage into a contemporary brand system. Deliverables include brand narrative, positioning and values, logo and visual system, typography and color palette, and key applications such as packaging, stationery, website look & feel, and brand guidelines.