Angela Grossi

Available to hire

Hi, I’m Angela Grossi, an Italian Creative Consultant focused on branding, design and curation. BASE.

About

Hi, I’m Angela Grossi, an Italian Creative Consultant focused on branding, design and curation. I help brands translate vision into strategy and tangible experiences across Hong Kong, Beijing, and Europe, leading projects for retailers and brands like Marc & Chantal, Lane Crawford, Pedder Group, and B.BASE. I work across multi-market campaigns, shaping brand DNA, customer journeys, and compelling creative executions while collaborating closely with C-suite, sales, and creative teams.

I hold a Master in Fashion Design from Politecnico di Milano and studied at FIT in New York. In 2019 I founded Breathrough.com to explore breathing techniques for wellbeing. I love turning complex briefs into coherent narratives, curating collaborations, and helping brands grow through smart brand strategy and design. I’m currently back in Europe, continuing to blend fashion, design and wellness in my work.

  • Joined January 2026

Industry experience

  • Retail
  • Consumer Goods
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Software & Internet

Projects · 1

A full-scope brand revitalization project for one of Bologna’s historic cafés. The work spans context analysis, brand strategy, creative concept, and visual identity, translating over a century of heritage into a contemporary brand system. Deliverables include brand narrative, positioning and values, logo and visual system, typography and color palette, and key applications such as packaging, stationery, website look & feel, and brand guidelines.

  • Brand Designer
  • Brand Strategist
  • Creative Director

Work experience· 10 roles

Creative Strategist · MARC & CHANTALDec 2021 – Present · 5 yrs

Lead brand strategy and design projects across Hong Kong, Beijing, and Barcelona. Serve as main client contact, develop brand positioning, DNA, tone of voice, and customer journeys. Oversee proposals, meetings, and cross-functional coordination; guide naming and tone of voice; review creative work and manage third-party suppliers; drive business development and brand storytelling.

Branding & Special Project Strategist · B.BASE International Design GroupJun 2017 – Nov 2019 · 2 yrs 6 mos

Gather data, research target audiences, and write briefs to inform creative outputs. Provide market research and trend insights; plan launch events; identify partnerships and CSR opportunities; coordinate with marketing and VM teams for branding initiatives.

Senior Product Developer, Eyewear Division · B.BASE International Design GroupJun 2015 – Jun 2017 · 2 yrs 1 mo

Collaborate with CCO and head of product development to create the seasonal eyewear collection. Define product mix across regions, manage design and creative teams, and present trend forecasts and range matrices for APAC, USA, and Europe.

Curator for BLITZ Lane Crawford Concept Space · Lane Crawford Concept Space at Pedder GroupJun 2014 – May 2015 · 1 yr
Visual Merchandising Executive · Pedder GroupJun 2013 – May 2014 · 1 yr
Styling Project - Superga · Electric SekkiMar 2013 – Mar 2013 · 1 mo
Luxury Brands Curator & Visual Merchandising · TrendlandJan 2012 – Jan 2019 · 7 yrs 1 mo
Fashion Stylist · Elisa GoodkindJan 2010 – Mar 2010 · 3 mos

Education

Bachelor of Science in Fashion Design · Politecnico di Milano2005 – 2010

5 yrs

Scholarship · F.I.T Fashion Institute of New York2009

6 months scholarship

Master Degree in Fashion Design · Politecnico di Milano2008 – 2010

Certifications and awards

Scholarship2009 – 2026

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