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After university, I ran a small photography business for a year with friends, which fueled my love for visuals, storytelling, and graphic design. I'm self-taught in Photoshop and enjoy bringing ideas to life creatively. I've led end-to-end marketing and events across CRM, lifecycle marketing, social management, and content strategy, with a growing interest in data-driven insights from recent forays into data science. I'm excited to combine design, storytelling, and analytics to deliver impactful marketing campaigns.…After university, I ran a small photography business for a year with friends, which fueled my love for visuals, storytelling, and graphic design. I'm self-taught in Photoshop and enjoy bringing ideas to life creatively. I've led end-to-end marketing and events across CRM, lifecycle marketing, social management, and content strategy, with a growing interest in data-driven insights from recent forays into data science. I'm excited to combine design, storytelling, and analytics to deliver impactful marketing campaigns.

Angelique Ria Parca

Content Creator, Content Designer, Brand Designer, +7

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After university, I ran a small photography business for a year with friends, which fueled my love for visuals, storytelling, and graphic design. I'm self-taught in Photoshop and enjoy bringing ideas to life creatively. I've led end-to-end marketing and events across CRM, lifecycle marketing, social management, and content strategy, with a growing interest in data-driven insights from recent forays into data science. I'm excited to combine design, storytelling, and analytics to deliver impactful marketing campaigns.…After university, I ran a small photography business for a year with friends, which fueled my love for visuals, storytelling, and graphic design. I'm self-taught in Photoshop and enjoy bringing ideas to life creatively. I've led end-to-end marketing and events across CRM, lifecycle marketing, social management, and content strategy, with a growing interest in data-driven insights from recent forays into data science. I'm excited to combine design, storytelling, and analytics to deliver impactful marketing campaigns.

Available to hire

After university, I ran a small photography business for a year with friends, which fueled my love for visuals, storytelling, and graphic design. I’m self-taught in Photoshop and enjoy bringing ideas to life creatively.

I’ve led end-to-end marketing and events across CRM, lifecycle marketing, social management, and content strategy, with a growing interest in data-driven insights from recent forays into data science. I’m excited to combine design, storytelling, and analytics to deliver impactful marketing campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Regional Marketing Executive at Lumify Work

January 1, 2022 - January 1, 2023

Led B2B content marketing and performance analysis across digital channels, driving lead generation through data-driven insights, webinars, and cross-functional collaboration. Localized Spanish content to PH: writing/graphic design. Managed multiple client accounts, delivering data-driven insights and end-to-end creative development for marketing campaigns and client reporting. Oversaw end-to-end social media content creation and campaign execution, driving engagement and sales through targeted content, cross-functional collaboration, and performance-driven optimization. Tracked and reported campaign and event performance, mapping results to MLs and SQLs. Translated CRM and campaign data into clear insights and presentations to support strategic decisions. Created SOPs for new processes. Leveraged AI, built tools and helped testing to enhance productivity. Served as Marketing Data Protection Manager, supporting the DPO in upholding strong PDPA-aligned data protection practices. Execute

Marketing Manager at Macchiato Advertising Agency

January 1, 2021 - January 1, 2022

Content marketing and performance analysis across digital channels; lead generation through data-driven insights; webinars; cross-functional collaboration; writing/graphic design for campaigns. Planned and executed marketing events in collaboration with the team, both face-to-face and online. Coordinated with vendors. Tracked and reported campaign and event performance, mapping results to MQIs and SQLs. Translated CRM and campaign data into clear insights and presentations to support strategic decisions. Managed end-to-end CRM operations: campaign setup, workflow automation, database management, segmentation, push notifications, and nurture sequences. Created SOPs for new processes and leveraged AI to test and improve productivity. Assisted in developing annual marketing campaign plans and budgets. Supported go-to-market research by analyzing customer response patterns, campaign effectiveness, and regional trends. Delivered insights-based recommendations to the Country GM to optimize c

Content Marketing Specialist at Lumify

January 1, 2021 - December 31, 2021

Content marketing responsibilities including blog, newsletter, and web content planning; collaboration with product and sales teams; alignment with go-to-market strategies; support for events and campaigns.

Social Media Associate at Lumify

January 1, 2019 - December 31, 2021

Social media content creation, scheduling, and posting; community management across channels; development of landing pages and site content; support for events and campaigns.

Market & Analytics Manager at Lumify (US-based film equipment company)

January 1, 2023 - Present

Led B2B content marketing and performance analytics across digital channels, driving lead generation through data-driven insights, webinars, and cross-functional collaboration. Localized Spanish content to PH; managed end-to-end social media content creation and campaign execution; optimized engagement and sales via targeted content; built data-driven insights to guide future strategies. Coordinated across the Philippines market and Australia HQ to align regional initiatives with strategy. Executed programs to boost brand awareness and demand for Lumify products, including events and trade shows. Built nurture journeys and automation for CRM campaigns; delivered 30% engagement improvements; tracked MQLs to SQL conversions at 15%; ensured PDPA and internal compliance standards.

Regional Marketing Executive

January 1, 2022 - December 31, 2023

Led end-to-end, industry-specific events for the sales team (virtual and in-person). Achieved a 40–50% turnout and 10–15% attendee-to-lead conversion. Fronted events for community members; helped maintain a 30% engagement rate across member channels (WhatsApp, eDMs). Produced storyboards for event videos and coordinated with video editors. Managed CRM/Lifecycle Marketing/EDM/Socials, including Organic/Paid CRM, Web management and development, Google Analytics, Meta Ads Manager, ChatGPT, Gemini, Shopify, WordPress, Wix, and SEO tools.

Marketing Manager

January 1, 2021 - December 31, 2022

Led marketing strategy and cross-regional campaigns; oversaw CRM/EDM and social programs; collaborated with agencies and technology partners to support US-based SMEs and E-commerce clients; implemented data-driven measurement to improve lead generation and brand reach.

Content Marketing Specialist

January 1, 2021 - December 31, 2021

Developed content marketing initiatives and calendars; supported CRM and email marketing; produced event promos and coordinated with design and video editors to deliver compelling content across channels.

Social Media Associate

January 1, 2019 - December 31, 2021

Managed organic social media accounts and contributed to brand strategy; supported events and community growth; leveraged CRM data to inform content and campaigns; collaborated on digital marketing initiatives.