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I'm Angelique Parca, a Market & Analytics Manager specializing in B2B content marketing and data-driven growth across digital channels. I lead end-to-end campaigns, performance analytics, and cross-functional collaboration to drive lead generation and revenue, with a passion for localising content (e.g., Spanish to PH) and building engaging social media programs.\n\nCurrently, I manage CRM campaigns and automation for multi-regional markets, align regional initiatives with HQ in Australia, and help boost brand awareness and demand for Lumify products through events, campaigns, and creative execution. I enjoy turning insights into practical actions that improve engagement, retention, and performance across channels.…I'm Angelique Parca, a Market & Analytics Manager specializing in B2B content marketing and data-driven growth across digital channels. I lead end-to-end campaigns, performance analytics, and cross-functional collaboration to drive lead generation and revenue, with a passion for localising content (e.g., Spanish to PH) and building engaging social media programs.\n\nCurrently, I manage CRM campaigns and automation for multi-regional markets, align regional initiatives with HQ in Australia, and help boost brand awareness and demand for Lumify products through events, campaigns, and creative execution. I enjoy turning insights into practical actions that improve engagement, retention, and performance across channels.

Angelique Parca

Content Creator, Content Designer, Brand Designer, +7

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I'm Angelique Parca, a Market & Analytics Manager specializing in B2B content marketing and data-driven growth across digital channels. I lead end-to-end campaigns, performance analytics, and cross-functional collaboration to drive lead generation and revenue, with a passion for localising content (e.g., Spanish to PH) and building engaging social media programs.\n\nCurrently, I manage CRM campaigns and automation for multi-regional markets, align regional initiatives with HQ in Australia, and help boost brand awareness and demand for Lumify products through events, campaigns, and creative execution. I enjoy turning insights into practical actions that improve engagement, retention, and performance across channels.…I'm Angelique Parca, a Market & Analytics Manager specializing in B2B content marketing and data-driven growth across digital channels. I lead end-to-end campaigns, performance analytics, and cross-functional collaboration to drive lead generation and revenue, with a passion for localising content (e.g., Spanish to PH) and building engaging social media programs.\n\nCurrently, I manage CRM campaigns and automation for multi-regional markets, align regional initiatives with HQ in Australia, and help boost brand awareness and demand for Lumify products through events, campaigns, and creative execution. I enjoy turning insights into practical actions that improve engagement, retention, and performance across channels.

Available to hire

I’m Angelique Parca, a Market & Analytics Manager specializing in B2B content marketing and data-driven growth across digital channels. I lead end-to-end campaigns, performance analytics, and cross-functional collaboration to drive lead generation and revenue, with a passion for localising content (e.g., Spanish to PH) and building engaging social media programs.\n\nCurrently, I manage CRM campaigns and automation for multi-regional markets, align regional initiatives with HQ in Australia, and help boost brand awareness and demand for Lumify products through events, campaigns, and creative execution. I enjoy turning insights into practical actions that improve engagement, retention, and performance across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Regional Marketing Executive at Lumify Work

January 1, 2022 - January 1, 2023

Led B2B content marketing and performance analysis across digital channels, driving lead generation through data-driven insights, webinars, and cross-functional collaboration. Localized Spanish content to PH: writing/graphic design. Managed multiple client accounts, delivering data-driven insights and end-to-end creative development for marketing campaigns and client reporting. Oversaw end-to-end social media content creation and campaign execution, driving engagement and sales through targeted content, cross-functional collaboration, and performance-driven optimization. Tracked and reported campaign and event performance, mapping results to MLs and SQLs. Translated CRM and campaign data into clear insights and presentations to support strategic decisions. Created SOPs for new processes. Leveraged AI, built tools and helped testing to enhance productivity. Served as Marketing Data Protection Manager, supporting the DPO in upholding strong PDPA-aligned data protection practices. Execute

Marketing Manager at Macchiato Advertising Agency

January 1, 2021 - January 1, 2022

Content marketing and performance analysis across digital channels; lead generation through data-driven insights; webinars; cross-functional collaboration; writing/graphic design for campaigns. Planned and executed marketing events in collaboration with the team, both face-to-face and online. Coordinated with vendors. Tracked and reported campaign and event performance, mapping results to MQIs and SQLs. Translated CRM and campaign data into clear insights and presentations to support strategic decisions. Managed end-to-end CRM operations: campaign setup, workflow automation, database management, segmentation, push notifications, and nurture sequences. Created SOPs for new processes and leveraged AI to test and improve productivity. Assisted in developing annual marketing campaign plans and budgets. Supported go-to-market research by analyzing customer response patterns, campaign effectiveness, and regional trends. Delivered insights-based recommendations to the Country GM to optimize c

Content Marketing Specialist at Lumify

January 1, 2021 - December 31, 2021

Content marketing responsibilities including blog, newsletter, and web content planning; collaboration with product and sales teams; alignment with go-to-market strategies; support for events and campaigns.

Social Media Associate at Lumify

January 1, 2019 - December 31, 2021

Social media content creation, scheduling, and posting; community management across channels; development of landing pages and site content; support for events and campaigns.

Market & Analytics Manager at Lumify (US-based film equipment company)

January 1, 2023 - Present

Led B2B content marketing and performance analytics across digital channels, driving lead generation through data-driven insights, webinars, and cross-functional collaboration. Localized Spanish content to PH; managed end-to-end social media content creation and campaign execution; optimized engagement and sales via targeted content; built data-driven insights to guide future strategies. Coordinated across the Philippines market and Australia HQ to align regional initiatives with strategy. Executed programs to boost brand awareness and demand for Lumify products, including events and trade shows. Built nurture journeys and automation for CRM campaigns; delivered 30% engagement improvements; tracked MQLs to SQL conversions at 15%; ensured PDPA and internal compliance standards.