Available to hire
I am a results-oriented Digital Marketing Specialist with hands-on experience in social media marketing, content development, SEO fundamentals, and CRM optimization. I excel at planning and executing multi-platform digital campaigns, including managing performance ads on Meta Ads and Google Ads to drive measurable results.
I am adept at analyzing campaign data to enhance targeting, content effectiveness, and ROI. I collaborate with cross-functional teams and deliver high-quality outputs under tight deadlines. I am committed to continuous learning and applying data-driven strategies to elevate digital marketing performance.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Indonesian
Fluent
English
Advanced
Work Experience
Digital Marketing Specialist at PT Parama Media Network
September 1, 2025 - November 7, 2025Internship as Digital Marketer: developed comprehensive content briefs for writers and designers; collaborated with the design team to create engaging visuals; monitored campaign performance and provided optimization recommendations.
Entrepreneur at Owner, Food & Beverage Distributor (animals only)
January 1, 2019 - November 7, 2025Developed and executed business strategies, improved operational efficiency, and managed marketing, sales, and client relationships for the business.
Branch Initiative Marketing at CIMB Niaga
April 1, 2024 - April 1, 2024Internal marketing role within the Finance Industry; increased sales growth by 24.5% through data-driven strategies and customer segmentation.
Social Media Specialist at Freelance (Surakarta)
March 1, 2022 - March 1, 2022Created engaging social media content for the beauty industry, boosting engagement by 2-3% through trends, storytelling, and user-generated content.
Internal Finance Assistant at Koperasi Mahasiswa UMS Indonesia
April 1, 2017 - April 1, 2017Implemented an automation system for recording financial transactions, reducing data input errors by 30% and improving team efficiency.
Digital Marketing Specialist at PT Parama Media Network Surakarta
September 1, 2025 - November 24, 2025Developed comprehensive content briefs for writers and designers, ensuring alignment with campaign objectives and SEO best practices. Collaborated with the design team to create engaging visual content (graphics, banners) for social media and marketing campaigns, maintaining brand consistency. Monitored campaign performance data and provided insights to optimize future strategies.
Owner at Food and Beverage Distributor
January 1, 2019 - November 24, 2025Developed and executed business strategies, improving operational efficiency and revenue. Managed all aspects of marketing, sales, and customer relationship management for the business.
Internal Marketing at Branch Initiative Marketing – CIMB Niaga Surakarta
April 1, 2024 - April 1, 2024Increased sales growth by 24.5% via data-driven marketing strategies. Performed customer segmentation and personalized marketing messaging to improve campaign effectiveness.
Social Media Specialist – Freelance at Social Media Marketing – Beauty Industry
March 1, 2022 - March 1, 2022Successfully increased engagement by 2-3% through relevant, creative, and interactive content strategies, including trends, storytelling, and user-generated content.
Owner at Food and Beverage Distributor (animals only) – Surakarta
January 1, 2019 - PresentDeveloped and executed business strategies that aligned with company goals, leading to increased operational efficiency and revenue growth. Identified and resolved operational bottlenecks, resulting in a significant boost to business productivity. Managed all aspects of marketing, sales, and customer relationship management for the business.
Branch Initiative Marketing at CIMB Niaga Surakarta
July 1, 2022 - April 1, 2024Internal Marketing – Finance Industry. Successfully increased sales growth by 24.5% in a certain period by implementing data-driven marketing strategies. Performed customer segmentation and personalized marketing messaging to improve campaign effectiveness.
Social Media Specialist at Freelance – Surakarta (Beauty Industry)
March 1, 2021 - March 1, 2022Successfully increased engagement rate by 2-3% through relevant, creative, and interactive content strategies, including the use of trends, storytelling, and user-generated content.
Education
Bachelor Degree in Accounting (cum laude) at Universitas Muhammadiyah Surakarta
August 1, 2016 - March 1, 2020Bachelor Degree in Accounting at Muhammadiyah Surakarta of University Indonesia
August 1, 2016 - March 1, 2020Dibimbing.id Indonesia Certificate of Completion and Pass The Exam at Dibimbing.id Indonesia
January 1, 2025 - July 1, 2025Bachelor Degree in Accounting at Muhammadiyah University of Surakarta
August 1, 2016 - March 1, 2020CRM Certificate (Best Final Project in CRM) at Dibimbing.id Indonesia
January 1, 2025 - July 1, 2025Qualifications
Best Final Project in CRM
January 1, 2025 - July 1, 2025Dibimbing.id Certificate of Completion and Pass The Exam
January 1, 2025 - July 1, 2025Best Final Project in CRM
January 1, 2025 - July 1, 2025Dibimbing.id Indonesia Certificate of Completion and Pass The Exam
January 1, 2025 - July 1, 2025Best Final Project in CRM
January 1, 2025 - July 1, 2025Best Final Project in CRM
January 1, 2025 - July 1, 2025Industry Experience
Media & Entertainment, Financial Services, Professional Services, Retail, Software & Internet, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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