Provide SEO and digital discovery support for enterprise and regulated web platforms, including government environments and SEO agencies. Support website migrations and redirect strategies to maintain continuity of access and system stability. Establish analytics and reporting frameworks to support monitoring and performance review. Work emphasizes long-term maintainability.

SEO Analyst at GSD&M LLC

Supported SEO and digital discovery initiatives for government, military web properties operating at enterprise scale and serving millions of users. Led multiple large-scale site migrations involving thousands of pages and complex redirects, ensuring continuity of access, crawl stability, and minimal operational risk. Implemented GA4 measurement in coordination with internal analytics teams to improve attribution, performance visibility, and decision-making. Achieved measurable engagement improvements including a 67% increase in engagement rate, 65% growth in session duration, and a 9% improvement in organic click-through rate.

Supported large-scale, high-complexity web platforms across enterprise and regulated environments, including transportation data, compliance, and manufacturing organizations (e.g., INRIX, EpiCompliance, Procter & Gamble). Provided SEO and digital discovery support focused on technical stability, structured site architecture, and consistent information access across complex web ecosystems. Delivered overflow and project-based SEO support for multiple digital agencies, assisting with time-sensitive and high-priority initiatives. Responsibilities included site speed and performance optimization, site structure and navigation improvements, metadata and on-page updates, and development of location-based content frameworks. Worked with regulated and high-trust sectors including medical, government, financial services, SaaS, and legal environments. Performed eCommerce and local platform optimization, including structured updates to content programs and Google Business Profiles.

SEO Analyst at Vizery LLC

Improved organic search visibility and local SEO performance for enterprise-scale hospitality and travel websites in highly competitive destination markets. Achieved top-tier Google rankings through optimization of location-based keywords, mobile-first content, and on-page SEO. Enhanced mobile site speed and performance to support booking-driven user behavior. Implemented review schema and event markup to enrich rich results and improve visibility. Supported multiple hospitality clients with ongoing SEO strategy, technical optimization, and content improvements.