I'm Anika, a senior digital video leader with eight years of experience driving high-performance content strategies across global social platforms. I’ve helped scale YouTube performance from around 89k to 61M average monthly views and grown 13 million+ subscribers and followers across channels. I blend a pulse for culture and emerging trends with data-driven decision making to deliver high-impact content. I specialize in translating performance insights into strategic content execution, talent development, and brand expansion. I’ve built and scaled growth pipelines, led high-performing teams, and driven editorial and commercial impact across B2B and B2C channels, with a focus on cross-platform storytelling and strategic partnerships.…I'm Anika, a senior digital video leader with eight years of experience driving high-performance content strategies across global social platforms. I’ve helped scale YouTube performance from around 89k to 61M average monthly views and grown 13 million+ subscribers and followers across channels. I blend a pulse for culture and emerging trends with data-driven decision making to deliver high-impact content. I specialize in translating performance insights into strategic content execution, talent development, and brand expansion. I’ve built and scaled growth pipelines, led high-performing teams, and driven editorial and commercial impact across B2B and B2C channels, with a focus on cross-platform storytelling and strategic partnerships.WWWW…