Anika Gavasheli

Client: Calligraphy Hotel by Hilton
Role: Lead Digital advertising strategy (real estate sector) via creative agency
This project was a full-scale digital effort to sell out four luxury apartment buildings located right on Georgia’s beautiful seaside.
I led the digital advertising strategy for the project, overseeing everything from targeting to creative execution. Our goal was: generate high-quality leads from buyers from 12 countries genuinely interested in premium coastal living and investment opportunities.
By combining smart audience targeting with platform-specific creative and message optimization, we were able to drive exceptional visibility, strong engagement, and real sales.
Results:

1. Every unit in all four buildings was sold out
2. Sales exceeded original projections
3. Project wrapped ahead of schedule, marking a major milestone in the Georgian luxury real estate market
   This project showed how effective performance marketing - when aligned with strong creative and clear goals — can quite literally sell out a vision.

Client: SABA
Role: Lead Digital growth and content strategy.
This project focuses on expanding SABA’s user base and revenue through targeted digital marketing initiatives and smart growth strategies tailored for the Georgian market. My role is to lead the overall digital campaign strategy including audience targeting, creative content, and platform-specific execution.
Our main objectives are to increase active users, boost revenue, and build strong brand awareness among younger consumers, particularly Gen Z. To achieve this, I developed and executed a TikTok content strategy centered on native, platform-first storytelling that authentically connected with this audience.
By combining precise digital campaigns with culturally relevant creative, we achieved strong growth and engagement across channels.
Results:

• User base and revenue grew by 16% year-over-year
• Brand awareness among Gen Z increased by 37% on TikTok
• The campaign reinforced SABA’s position as Georgia’s top audiobook app
• This project underscored how targeted digital advertising paired with authentic platform-driven content can drive sustainable growth and deepen audience connection.

Porsche Taycan Cross Turismo - This all-electric car travelled to different parts of the my country and got charged with some solid Georgian vibes.
I worked as Head of Digital Advertising Unit for the campaign.