Growing Georgia’s Leading Audiobook Platform

Client: SABA
Role: Lead Digital growth and content strategy.
This project focuses on expanding SABA’s user base and revenue through targeted digital marketing initiatives and smart growth strategies tailored for the Georgian market. My role is to lead the overall digital campaign strategy including audience targeting, creative content, and platform-specific execution.
Our main objectives are to increase active users, boost revenue, and build strong brand awareness among younger consumers, particularly Gen Z. To achieve this, I developed and executed a TikTok content strategy centered on native, platform-first storytelling that authentically connected with this audience.
By combining precise digital campaigns with culturally relevant creative, we achieved strong growth and engagement across channels.
Results:

• User base and revenue grew by 16% year-over-year
• Brand awareness among Gen Z increased by 37% on TikTok
• The campaign reinforced SABA’s position as Georgia’s top audiobook app
• This project underscored how targeted digital advertising paired with authentic platform-driven content can drive sustainable growth and deepen audience connection.