I am a digital marketing specialist with hands-on experience in social media management/strategy, content creation, online ads, and influencer campaigns. I have worked with both local and international brands, including music distribution platforms in Nigeria and the USA where I developed content and strategies that drove engagement and attracted new artists to their platforms. Beyond brand work, I have helped artists grow their online presence through data-driven marketing, TikTok and Instagram content, Meta ads, community management, and playlist promotions. Adaptable to fast-paced environments, I focus on creating strategies that are both creative and measurable, delivering results on TikTok, Instagram, and Spotify, and I adapt quickly to new platforms, trends, and tools.

Akintobi Damilola Esther

I am a digital marketing specialist with hands-on experience in social media management/strategy, content creation, online ads, and influencer campaigns. I have worked with both local and international brands, including music distribution platforms in Nigeria and the USA where I developed content and strategies that drove engagement and attracted new artists to their platforms. Beyond brand work, I have helped artists grow their online presence through data-driven marketing, TikTok and Instagram content, Meta ads, community management, and playlist promotions. Adaptable to fast-paced environments, I focus on creating strategies that are both creative and measurable, delivering results on TikTok, Instagram, and Spotify, and I adapt quickly to new platforms, trends, and tools.

Available to hire

I am a digital marketing specialist with hands-on experience in social media management/strategy, content creation, online ads, and influencer campaigns. I have worked with both local and international brands, including music distribution platforms in Nigeria and the USA where I developed content and strategies that drove engagement and attracted new artists to their platforms.

Beyond brand work, I have helped artists grow their online presence through data-driven marketing, TikTok and Instagram content, Meta ads, community management, and playlist promotions. Adaptable to fast-paced environments, I focus on creating strategies that are both creative and measurable, delivering results on TikTok, Instagram, and Spotify, and I adapt quickly to new platforms, trends, and tools.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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Language

English
Fluent

Work Experience

Digital Marketing and Content Specialist (Freelance / Self -Employed) at Freelance / Self-Employed
January 1, 2024 - Present
Planned and executed Meta and TikTok ad campaigns, increasing engagement for artists. Managed Spotify playlist promotions, helping artists get discovered and increasing playlists saves to over 100. Built and grew TikTok/Instagram content strategies, achieving consistent reach in the thousands through trend-driven content and fast-paced video editing. Organized TikTok influencer campaigns for artists with small budgets, leveraging creator content to trigger algorithmic boosts. Provided artist coaching services, guiding clients on content strategy, and branding to grow their careers.
Social Media Content Creator and Community Manager at Remote / Freelance
January 1, 2025 - Present
Built and managed online music blog community on TikTok and Instagram, delivering content on music promotion, industry trends, and news. Created and edited short-form video content for TikTok and Instagram using CapCut, achieving strong engagement from Gen Z audiences. Built stronger audience connections through content hooks, storytelling, growth tactics, and consistent content.

Education

Bachelor Of Science at Federal University Of Agriculture, Abeokuta
March 31, 2017 - October 4, 2021

Qualifications

Continuous learning in digital marketing, playlist growth, and influencer strategies
August 8, 2022 - September 1, 2025

Industry Experience

Real Estate & Construction, Media & Entertainment, Software & Internet, Professional Services, Other