Hello, I’m Anisha Lyall, a results-driven content writer and SEO specialist with 7+ years of experience delivering conversion-focused website content that performs well in traditional search engines and AI-powered search results. I excel in keyword research, on-page and technical SEO, content gap analysis, competitor analysis and collaborating with cross-functional teams to align content with user intent and business goals. I’ve partnered with agencies and brands across diverse markets to boost organic traffic, search visibility, and user engagement. I also write educational video scripts and produce AI-generated content to support marketing efforts, publish thought leadership pieces, and maintain high-quality standards through thorough proofreading and QA processes.

Anisha Lyall

Hello, I’m Anisha Lyall, a results-driven content writer and SEO specialist with 7+ years of experience delivering conversion-focused website content that performs well in traditional search engines and AI-powered search results. I excel in keyword research, on-page and technical SEO, content gap analysis, competitor analysis and collaborating with cross-functional teams to align content with user intent and business goals. I’ve partnered with agencies and brands across diverse markets to boost organic traffic, search visibility, and user engagement. I also write educational video scripts and produce AI-generated content to support marketing efforts, publish thought leadership pieces, and maintain high-quality standards through thorough proofreading and QA processes.

Available to hire

Hello, I’m Anisha Lyall, a results-driven content writer and SEO specialist with 7+ years of experience delivering conversion-focused website content that performs well in traditional search engines and AI-powered search results. I excel in keyword research, on-page and technical SEO, content gap analysis, competitor analysis and collaborating with cross-functional teams to align content with user intent and business goals.

I’ve partnered with agencies and brands across diverse markets to boost organic traffic, search visibility, and user engagement. I also write educational video scripts and produce AI-generated content to support marketing efforts, publish thought leadership pieces, and maintain high-quality standards through thorough proofreading and QA processes.

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Language

English
Fluent
Hindi
Advanced

Work Experience

SEO Content Writer at The Shop, Dubai
April 1, 2022 - May 1, 2025
Researched industry topics to develop original content for 50+ client websites; created blogs, articles, product descriptions and web copy; optimized on-page elements and internal linking to improve search visibility and engagement; collaborated with clients to understand services, goals and audiences.
Senior Content Writer & SEO Analyst at Collegedunia Web (Pvt. Ltd.)
October 1, 2019 - December 1, 2021
Evaluated project requirements and content standards to deliver SEO-focused content for 500+ pages, led keyword research and rank tracking, and guided a team of writers to optimize messaging for target colleges and institutes. Managed content creation, editing, and optimization to improve readability, engagement and search performance, while tracking KPIs and collaborating with marketing to align with business goals.
Content Writer at 6WigH Technologies (Pvt. Ltd.)
October 1, 2018 - October 1, 2019
Produced and edited blogs, articles, product descriptions and website copy across diverse clients; conducted proofreading for quality and accuracy; implemented SEO writing strategies to maximize online visibility and page performance; identified client needs and recommended content to fill gaps in messaging.

Education

Bachelor of Technology at DCR University, Murthal, Haryana, India
April 1, 2014 - April 1, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Education