Senior Creative Strategist | 10 Years Experience | Film, Tech & Social Impact High-impact marketing specialist dedicated to narrative-driven results. I help organizations across the private and public sectors craft stories that resonate culturally and perform commercially. Key Experience: 10 Years in Marketing & Creative Strategy. Sectors: Film, Media, Tech, Government, & Non-Profits. Specialties: Viral Campaigns, Narrative Programming, High-Impact Events. The Goal: Translating "story" into "action." Let’s build a narrative that drives results!…

Anissa Douglass

Senior Creative Strategist | 10 Years Experience | Film, Tech & Social Impact High-impact marketing specialist dedicated to narrative-driven results. I help organizations across the private and public sectors craft stories that resonate culturally and perform commercially. Key Experience: 10 Years in Marketing & Creative Strategy. Sectors: Film, Media, Tech, Government, & Non-Profits. Specialties: Viral Campaigns, Narrative Programming, High-Impact Events. The Goal: Translating "story" into "action." Let’s build a narrative that drives results!…

Available to hire

Senior Creative Strategist | 10 Years Experience | Film, Tech & Social Impact
High-impact marketing specialist dedicated to narrative-driven results. I help organizations across the private and public sectors craft stories that resonate culturally and perform commercially.

Key Experience:
10 Years in Marketing & Creative Strategy.
Sectors: Film, Media, Tech, Government, & Non-Profits.
Specialties: Viral Campaigns, Narrative Programming, High-Impact Events.
The Goal: Translating “story” into “action.”
Let’s build a narrative that drives results!

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Skills

Experience Level

Video Advert
Intermediate

Language

English
Fluent

Work Experience

Public Affairs & Community Engagement at Federal & Local Government
January 1, 2023 - January 1, 2025
Supported narrative-driven public engagement campaigns tied to major government initiatives, working directly with press and media on behalf of officials. Coordinated community-facing events, media moments, and storytelling initiatives that elevated cultural relevance and public trust. Bridged local leaders, media, and government stakeholders to deliver unified, high-impact public narratives.
Creative Strategist, Producer & Media Advisor at Entertainment, Agency & Brand Projects
December 31, 2012 - December 31, 2021
4x Viral Storyteller: generated four viral moments across social and legacy media through film, video, and campaign storytelling. Led marketing and audience development strategies for documentary films, branded media, and cultural campaigns. 100% Win Rate (Targeted Elections): developed themes, scripts, and ads that won every targeted race via audience-first messaging and narrative strategy. Developed integrated campaign frameworks spanning festivals, premieres, digital, influencers, and earned media. Built and managed partnerships with media platforms, influencers, and industry stakeholders to amplify reach. Produced GTM campaigns (e.g., $17K mid-pitch win; $10K+ increase in ad buys).

Education

MFA at University of Southern California
January 11, 2030 - January 16, 2026
BA at Spelman College
January 11, 2030 - January 16, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Professional Services, Non-Profit Organization
    uniE608 Airport Campaign — DOT-Funded Initiative
    How do you convince travelers to abandon their habit of driving two hours to a major hub? You make them laugh at the absurdity of it. Based on the insight that travelers often 'choose' traffic and potholes over convenience, I wrote and directed this multi-channel campaign to pivot the public toward regional flying. The Creative Insight The Concept: A comedic 'split-screen' narrative comparing two remote workers meeting their team for the first time. One arrives refreshed via ACY; the other arrives battle-worn from the highway. The "Anti-Large Airport" Strategy: Instead of just listing airport features, I focused on the pain points of the alternative—effectively weaponizing the common traveler's frustration with traffic and delays. Scope & Execution End-to-End Creation: Wrote the original script, developed the visual format, and oversaw the production for a 360-degree rollout across TV, social media, and internal airport displays. Humor as a Tool: Leveraged relatable character archetypes to make the DOT-funded messaging feel human and shareable rather than institutional. https://vimeo.com/showcase/12111035?share=copy&fl=sc&fe=fs…