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I'm Anita Forte, a Creative Director with more than 20 years of experience helping brands grow through thoughtful strategy, purposeful design, and compelling storytelling. I specialise in brand identity, UX/UI, digital experiences, packaging, and creative direction, partnering with businesses to create work that is both commercially effective and emotionally engaging. As the founder of Forte Creative Studio, I collaborate with ambitious clients to build distinctive brands with clarity, intention, and impact. I believe great design is about solving problems, creating meaningful connections, and delivering experiences that people remember while driving lasting business.…I'm Anita Forte, a Creative Director with more than 20 years of experience helping brands grow through thoughtful strategy, purposeful design, and compelling storytelling. I specialise in brand identity, UX/UI, digital experiences, packaging, and creative direction, partnering with businesses to create work that is both commercially effective and emotionally engaging. As the founder of Forte Creative Studio, I collaborate with ambitious clients to build distinctive brands with clarity, intention, and impact. I believe great design is about solving problems, creating meaningful connections, and delivering experiences that people remember while driving lasting business.

Anita Forte

Creative Director, Designer, Brand Designer, +2

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I'm Anita Forte, a Creative Director with more than 20 years of experience helping brands grow through thoughtful strategy, purposeful design, and compelling storytelling. I specialise in brand identity, UX/UI, digital experiences, packaging, and creative direction, partnering with businesses to create work that is both commercially effective and emotionally engaging. As the founder of Forte Creative Studio, I collaborate with ambitious clients to build distinctive brands with clarity, intention, and impact. I believe great design is about solving problems, creating meaningful connections, and delivering experiences that people remember while driving lasting business.…I'm Anita Forte, a Creative Director with more than 20 years of experience helping brands grow through thoughtful strategy, purposeful design, and compelling storytelling. I specialise in brand identity, UX/UI, digital experiences, packaging, and creative direction, partnering with businesses to create work that is both commercially effective and emotionally engaging. As the founder of Forte Creative Studio, I collaborate with ambitious clients to build distinctive brands with clarity, intention, and impact. I believe great design is about solving problems, creating meaningful connections, and delivering experiences that people remember while driving lasting business.

Available to hire

I’m Anita Forte, a Creative Director with more than 20 years of experience helping brands grow through thoughtful strategy, purposeful design, and compelling storytelling. I specialise in brand identity, UX/UI, digital experiences, packaging, and creative direction, partnering with businesses to create work that is both commercially effective and emotionally engaging. As the founder of Forte Creative Studio, I collaborate with ambitious clients to build distinctive brands with clarity, intention, and impact. I believe great design is about solving problems, creating meaningful connections, and delivering experiences that people remember while driving lasting business.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Intermediate

French

Intermediate

Work Experience

Head of Creative, Global Typo at Cotton On Group

January 1, 2025 - Present

Responsible for the creative across digital, brand, campaign and retail across 150 stores globally.

Senior Product Experience Designer, UX/UI at Oracle

January 1, 2022 - December 31, 2022

Responsible for improved UX/UI across the Aconex platform; created personas, journey maps, storyboards, user flows and feature prioritisation; mentored junior staff.

Creative Director, Visual Design at R/GA

January 1, 2022 - Present

Leading a team of Visual UI Designers and Copywriters across the Toyota portfolio; improved experiences across www.toyota.com.au and associated native apps (Kinto, Halo & My Toyota Connect); led hackathon events; identified growth opportunities; branding across the main website and refreshed Members hip portal.

Creative Director, UX/UI & Branding at Willow & Blake

January 1, 2021 - December 31, 2022

Creative direction across branding touchpoints – visual identity, digital, UX/UI, packaging, retail merchandising and advertising; led design team; focused on UX/UI principles, research, testing, ROI and e‑commerce optimization.

Global Creative Director, Branding and Packaging at Fisher-Price, Mattel

January 1, 2016 - December 31, 2019

Creative direction of branding for the preschool portfolio; managed 11 direct reports; packaging and marketing communications; contributed to over $150M USD in revenue with new brand acquisitions.

Head of Creative, Consumer Products, Asia Pacific at Mattel

January 1, 2014 - December 31, 2016

Drove best-practice creative ensuring brand consistency across APAC; led 15 direct reports; developed regional Style Guides and Category Strategies; reduced regional creative budget spend by 50%.

Creative Manager, Australia and New Zealand at Mattel

January 1, 2012 - December 31, 2013

Managed creative direction for Consumer Products (Hardlines, FMCG, Softlines and Publishing); Packaging, Marketing Communications and Retail Merchandising; earned Creative Excellence award; promoted to regional Head of Creative within 1.5 years.

Head Designer, Australia and New Zealand at Design Works, PAS Group

January 1, 2009 - December 31, 2012

Creative development and management of assigned product lines from concept to retail; trend forecasting, packaging design, supplier negotiation with vendors in China; managed relationships with Disney, Mattel, Warner Bros. and retailers.

Global Design Manager at Funtastic

January 1, 2004 - December 31, 2009

Managed the design process for all product lines; built the team in Shanghai; expanded international footprint to over $2M USD in revenue.