Available to hire
Hi, I’m Anita Iyayi Lagos, a Social Media Manager with 5+ years of experience planning and executing digital campaigns across social, email, and paid media channels.
I specialize in brand communication and content strategy, focusing on delivering performance-driven marketing solutions through creativity, collaboration, and data-led decision-making.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Sanitary Aid for Nigerian Girls (SANG)
October 1, 2022 - October 1, 2025Remote Social Media Manager. Built and grew an active community of 6,000+ followers across Instagram and Twitter. Created storytelling content highlighting impact, partnerships, and advocacy outcomes. Strengthened brand visibility and partnership opportunities through strategic content planning and collaborations.
Social Media Manager at Amuwa Cosmetics
December 1, 2020 - December 31, 2023Planned and led social campaigns to raise awareness and drive engagement for cosmetics brand. Built and engaged a community of followers across Instagram and Twitter, created storytelling content highlighting product benefits, and collaborated with internal teams to deliver assets that improve engagement and conversions. Implemented email campaigns and landing pages to nurture leads.
Marketing Executive / Hybrid Social Media Manager at Halisi Consultants Marketing
August 2, 2020 - September 2, 2025Developed and executed content calendars for beauty products across Instagram, Facebook, and TikTok; created product-focused campaigns with copywriting, reels, and user-generated content; engaged with online community daily, managed customer feedback, and built cohesive feeds; monitored analytics to identify top-performing content and adjust strategy for better reach and conversions; designed email newsletters to engage subscribers and drive sales.
Social Media Manager at Halisi Consultants Marketing
August 1, 2020 - September 1, 2025Developed and executed content calendars across Instagram, Facebook, and TikTok; created product-focused campaigns with copywriting, reels, and user-generated content to boost audience engagement; managed online community daily; designed cohesive feeds; monitored analytics and adjusted strategy for better reach and conversions; designed email newsletters to engage, nurture subscribers, and drive sales.
Marketing Executive at Halisi Consultants
August 1, 2020 - September 2, 2025Hybrid Social Media Manager. Developed and executed content calendars showcasing beauty products across Instagram, Facebook, and TikTok. Created product-focused campaigns with copywriting, reels, and user-generated content to boost audience engagement. Engaged with the online community daily, responding to inquiries and managing customer feedback to strengthen brand loyalty. Created visually cohesive feeds aligned with the brand's aesthetic. Monitored analytics to identify top-performing content and adjusted strategy for better reach and conversions. Designed email newsletters to engage, nurture subscribers, and drive sales.
Education
BSc, Public Administration – Second Class Upper Division at University of Benin, Nigeria
November 1, 2015 - January 31, 2020Professional Certificate in Digital Marketing (Distinction) at Chartered Institute of Marketing (UK)
July 1, 2024 - June 30, 2025Bachelor of Science in Public Administration at University of Benin
November 1, 2015 - January 1, 2020Professional Certificate in Digital Marketing (Distinction) at Chartered Institute of Marketing (UK)
July 1, 2024 - June 1, 2025Email Marketing, Social Media Marketing at HubSpot Academy
January 11, 2030 - February 22, 2026Professional Certificate in Digital Marketing at Chartered Institute of Marketing (UK)
July 1, 2024 - June 30, 2025BSc Public Administration at University of Benin, Nigeria
November 1, 2015 - January 31, 2020BSc, Public Administration (Second Class Upper Division) at University of Benin, Nigeria
November 1, 2015 - January 31, 2020Professional Certificate in Digital Marketing (Distinction) at Chartered Institute of Marketing (UK)
July 1, 2024 - June 30, 2025Email Marketing at HubSpot Academy
January 11, 2030 - February 22, 2026Social Media Marketing at HubSpot Academy
January 11, 2030 - February 22, 2026Qualifications
Email Marketing Certification
January 11, 2030 - February 22, 2026Social Media Marketing Certification
January 11, 2030 - February 22, 2026Professional Certificate in Digital Marketing (Distinction) – CIM UK
July 1, 2024 - June 30, 2025Professional Certificate in Digital Marketing (Distinction)
July 1, 2024 - June 1, 2025Email Marketing
January 11, 2030 - February 22, 2026Social Media Marketing
January 11, 2030 - February 22, 2026Professional Certificate in Digital Marketing
July 1, 2024 - June 30, 2025BSc in Public Administration - Second Class Upper Division
November 1, 2015 - January 31, 2020Professional Certificate in Digital Marketing (Distinction)
July 1, 2024 - June 30, 2025Email Marketing (HubSpot Academy)
January 11, 2030 - February 22, 2026Social Media Marketing (HubSpot Academy)
January 11, 2030 - February 22, 2026Industry Experience
Media & Entertainment, Professional Services, Non-Profit Organization, Financial Services, Software & Internet, Education, Consumer Goods
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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