Virgin Atlantic – Global Masterbrand Identity Evolution

Virgin Atlantic needed to reconnect with its audience through a more distinctive and cohesive brand presence, re-establishing the iconic assets that had become diluted over time while supporting its ambition to become ‘the most loved travel company.’

Working collaboratively with the client, I helped evolve the masterbrand identity into a more recognisable visual system. From refining the brand hierarchy and visual language to reimagining the iconic Virgin red and tailfin as ownable brand assets, the result was a stronger, more cohesive brand experience across the customer journey.

This project provides a high-level overview of the work. I’d be happy to share the wider strategic thinking and design narrative if you’d like to discuss the project further.

#brandidentity
#creativedirection
#brandarchitecture
#brandexperience
#travelbrand
#visualidentity