Independent Strategic Brand & Creative Partner With over 20 years' experience, I partner with founders, agencies and growing organisations to build distinctive brands that support change, growth and long-term success. Combining strategic thinking with creative direction and hands-on design, I work end-to-end—from brand strategy and positioning through to visual identity, brand systems, guidelines and rollout. Whether creating a new identity or evolving an established one, I help simplify complexity, uncover what matters most and translate business strategy into meaningful brand experiences. My experience spans corporate, B2B and consumer brands across technology, hospitality, beauty, wellness, lifestyle, travel and sport, partnering with founder-led organisations, ambitious start-ups and growing businesses. The projects featured here provide a high-level snapshot of selected work across a range of sectors. I'd be happy to share a broader portfolio, together with the strategic thinking and design narrative behind each project, if you'd like to connect and discuss how I could support you and your brand. Anita Schnable – Independent Strategic Brand & Creative Partner Brand Identity | Creative Direction | Brand Strategy | Brand Experience…

Anita Schnable

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Independent Strategic Brand & Creative Partner With over 20 years' experience, I partner with founders, agencies and growing organisations to build distinctive brands that support change, growth and long-term success. Combining strategic thinking with creative direction and hands-on design, I work end-to-end—from brand strategy and positioning through to visual identity, brand systems, guidelines and rollout. Whether creating a new identity or evolving an established one, I help simplify complexity, uncover what matters most and translate business strategy into meaningful brand experiences. My experience spans corporate, B2B and consumer brands across technology, hospitality, beauty, wellness, lifestyle, travel and sport, partnering with founder-led organisations, ambitious start-ups and growing businesses. The projects featured here provide a high-level snapshot of selected work across a range of sectors. I'd be happy to share a broader portfolio, together with the strategic thinking and design narrative behind each project, if you'd like to connect and discuss how I could support you and your brand. Anita Schnable – Independent Strategic Brand & Creative Partner Brand Identity | Creative Direction | Brand Strategy | Brand Experience…

Next availability:
August 31, 2026

Independent Strategic Brand & Creative Partner

With over 20 years’ experience, I partner with founders, agencies and growing organisations to build distinctive brands that support change, growth and long-term success.

Combining strategic thinking with creative direction and hands-on design, I work end-to-end—from brand strategy and positioning through to visual identity, brand systems, guidelines and rollout.

Whether creating a new identity or evolving an established one, I help simplify complexity, uncover what matters most and translate business strategy into meaningful brand experiences.

My experience spans corporate, B2B and consumer brands across technology, hospitality, beauty, wellness, lifestyle, travel and sport, partnering with founder-led organisations, ambitious start-ups and growing businesses.

The projects featured here provide a high-level snapshot of selected work across a range of sectors. I’d be happy to share a broader portfolio, together with the strategic thinking and design narrative behind each project, if you’d like to connect and discuss how I could support you and your brand.

Anita Schnable – Independent Strategic Brand & Creative Partner
Brand Identity | Creative Direction | Brand Strategy | Brand Experience

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Work Experience

Freelance Brand Creative at adam&eveDDB
April 22, 2024 - June 23, 2024
Supported global brand identity development across a major haircare rebrand. Helped define masterbrand principles, identity systems and scalable brand assets. Developed strategic creative frameworks to ensure consistent brand expression across channels.
Consulting Creative Partner – Cowan London & Cowan Singapore at Cowan
June 26, 2023 - Present
Strategic creative partner supporting Cowan's London and Singapore studios across brand transformation and identity projects. Led identity development for global beauty, retail and lifestyle brands, including Kenvue's OGX and Maui Moisture. Developed brand worlds, visual identity systems and premium brand experiences across multiple touchpoints.
Independent Strategic Brand & Creative Partner (Current) at Brand Forma Ltd.
March 1, 2023 - Present
Partner with founders, agencies and growing organisations to build distinctive brands through strategic thinking, creative direction and visual identity design. Lead projects end-to-end, from brand strategy and positioning through to concept development, brand identity, visual systems, brand guidelines and rollout. Translate business strategy into distinctive, scalable brand identities that create clarity, consistency and long-term value. Recent sectors include technology, hospitality, beauty, wellness, lifestyle, travel and sport.
Creative Director at BLOOM
December 2, 2019 - December 2, 2022
Led identity-led creative across multiple client accounts, combining strategic thinking with creative direction to deliver distinctive, scalable brand experiences. Led multidisciplinary creative teams while building trusted client relationships and embedding a strategy-first creative approach. Delivered brand identity, campaign and experience work for clients including Virgin Atlantic, Schwarzkopf, AVON, Fairmont Hotels & Resorts, Robinsons, Jordans, Strings & Things and Olam Group.
Design Director (Freelance) at Anita Schnable
March 23, 2015 - December 2, 2019
Partnered with creative directors and strategists to develop brand identities, visual systems and brand guidelines across multiple sectors. Translated business insight and strategy into clear creative direction, presentation narratives and scalable design systems. Delivered integrated brand experiences from concept through to implementation.
Design Director at Rufus Leonard
September 10, 2012 - March 20, 2015
Played a key role in award-winning rebrands, contributing to four Transform Awards. Developed visual identity systems for complex global organisations across corporate sectors. Presented strategic creative work to senior stakeholders, building confidence through clear thinking and collaborative leadership.

Education

Bachelor of Arts (B.A.) Graphic Design, Brighton, UK at University of Brighton
September 6, 1993 - July 26, 1996
I gained a 2.1 qualification
Art Foundation at University of the Arts, Camberwell, London, UK
September 7, 1992 - July 30, 1993

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Consumer Goods, Financial Services, Real Estate & Construction, Telecommunications, Retail, Travel & Hospitality, Other, Software & Internet
    RunSports – Global Sports Technology Brand Transformation
    RunSports was created to unite a growing ecosystem of sports management platforms under one connected masterbrand. The challenge was to move beyond a functional technology platform and create a brand that reflected its purpose, people and ambition for future growth.
 Working from brand strategy through to creative direction, I developed the identity and visual system to create a cohesive brand experience – bringing greater clarity, confidence and connection to every level of sport management. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandstrategy brandidentity creativedirection sportstechnology digitalbrand visualidentity…
    Schwarzkopf – Global Haircare Masterbrand Identity
    Schwarzkopf required a distinctive masterbrand identity capable of unifying its global portfolio while reinforcing its authority in professional hair expertise. The opportunity was to create a visual system that elevated the brand beyond product communication into a richer, more recognisable brand experience. Leading the creative direction, I translated brand strategy into a distinctive identity system that strengthened brand recognition and provided a consistent visual framework across multiple touchpoints. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandidentity creativedirection brandarchitecture beautybranding masterbrand visualidentity…
    Virgin Atlantic – Global Masterbrand Identity Evolution
    Virgin Atlantic needed to reconnect with its audience through a more distinctive and cohesive brand presence, re-establishing the iconic assets that had become diluted over time while supporting its ambition to become 'the most loved travel company.' Working collaboratively with the client, I helped evolve the masterbrand identity into a more recognisable visual system. From refining the brand hierarchy and visual language to reimagining the iconic Virgin red and tailfin as ownable brand assets, the result was a stronger, more cohesive brand experience across the customer journey. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandidentity creativedirection brandarchitecture brandexperience travelbrand visualidentity…