Anita Schnable

RunSports was created to unite a growing ecosystem of sports management platforms under one connected masterbrand. The challenge was to move beyond a functional technology platform and create a brand that reflected its purpose, people and ambition for future growth.
 Working from brand strategy through to creative direction, I developed the identity and visual system to create a cohesive brand experience – bringing greater clarity, confidence and connection to every level of sport management. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandstrategy brandidentity creativedirection sportstechnology digitalbrand visualidentity

• Brand Designer
• Creative Director
• Creative Strategist

Schwarzkopf required a distinctive masterbrand identity capable of unifying its global portfolio while reinforcing its authority in professional hair expertise. The opportunity was to create a visual system that elevated the brand beyond product communication into a richer, more recognisable brand experience. Leading the creative direction, I translated brand strategy into a distinctive identity system that strengthened brand recognition and provided a consistent visual framework across multiple touchpoints. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandidentity creativedirection brandarchitecture beautybranding masterbrand visualidentity

• Brand Designer
• Creative Director
• Creative Strategist

Virgin Atlantic needed to reconnect with its audience through a more distinctive and cohesive brand presence, re-establishing the iconic assets that had become diluted over time while supporting its ambition to become 'the most loved travel company.' Working collaboratively with the client, I helped evolve the masterbrand identity into a more recognisable visual system. From refining the brand hierarchy and visual language to reimagining the iconic Virgin red and tailfin as ownable brand assets, the result was a stronger, more cohesive brand experience across the customer journey. This project provides a high-level overview of the work. I'd be happy to share the wider strategic thinking and design narrative if you'd like to discuss the project further. brandidentity creativedirection brandarchitecture brandexperience travelbrand visualidentity

• Brand Designer
• Creative Director
• Creative Strategist