RunSports – Global Sports Technology Brand Transformation

RunSports was created to unite a growing ecosystem of sports management platforms under one connected masterbrand. The challenge was to move beyond a functional technology platform and create a brand that reflected its purpose, people and ambition for future growth.

Working from brand strategy through to creative direction, I developed the identity and visual system to create a cohesive brand experience – bringing greater clarity, confidence and connection to every level of sport management.

This project provides a high-level overview of the work. I’d be happy to share the wider strategic thinking and design narrative if you’d like to discuss the project further.

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