Schwarzkopf – Global Haircare Masterbrand Identity

Schwarzkopf required a distinctive masterbrand identity capable of unifying its global portfolio while reinforcing its authority in professional hair expertise. The opportunity was to create a visual system that elevated the brand beyond product communication into a richer, more recognisable brand experience.

Leading the creative direction, I translated brand strategy into a distinctive identity system that strengthened brand recognition and provided a consistent visual framework across multiple touchpoints.

This project provides a high-level overview of the work. I’d be happy to share the wider strategic thinking and design narrative if you’d like to discuss the project further.

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