Hi, I'm Anjum Iqbal, a versatile Digital Marketing Strategist and an enthusiastic AI believer based in Dubai. I am passionate about orchestrating high-impact campaigns across diverse sectors, ranging from Tourism and Real Estate to the dynamic world of Cryptocurrency (Web3). I specialize in adapting strategies to distinct market challenges on platforms like Meta, Google, and TikTok, while leveraging AI tools such as Gemini and ChatGPT to optimize ad spend and drive scalable growth with maximum ROI. Currently, I serve as the Social Media Manager for Asia Pacific Travel & Tourism, where I oversee advertising campaigns to boost bookings for tours like desert safaris and dhow cruises. In my freelance capacity, I have designed global strategies across 2.5 million followers and am proud of achievements such as leading a Crypto ICO launch that garnered 213.3K video views, as well as scaling a real estate brand's presence by gaining 7,402 new followers at an exceptionally efficient cost. Holding an MBA and pursuing advanced SEO certifications, I am always excited to apply data-driven strategies to new digital challenges.…

Anjum Iqbal

Hi, I'm Anjum Iqbal, a versatile Digital Marketing Strategist and an enthusiastic AI believer based in Dubai. I am passionate about orchestrating high-impact campaigns across diverse sectors, ranging from Tourism and Real Estate to the dynamic world of Cryptocurrency (Web3). I specialize in adapting strategies to distinct market challenges on platforms like Meta, Google, and TikTok, while leveraging AI tools such as Gemini and ChatGPT to optimize ad spend and drive scalable growth with maximum ROI. Currently, I serve as the Social Media Manager for Asia Pacific Travel & Tourism, where I oversee advertising campaigns to boost bookings for tours like desert safaris and dhow cruises. In my freelance capacity, I have designed global strategies across 2.5 million followers and am proud of achievements such as leading a Crypto ICO launch that garnered 213.3K video views, as well as scaling a real estate brand's presence by gaining 7,402 new followers at an exceptionally efficient cost. Holding an MBA and pursuing advanced SEO certifications, I am always excited to apply data-driven strategies to new digital challenges.…

Available to hire

Hi, I’m Anjum Iqbal, a versatile Digital Marketing Strategist and an enthusiastic AI believer based in Dubai. I am passionate about orchestrating high-impact campaigns across diverse sectors, ranging from Tourism and Real Estate to the dynamic world of Cryptocurrency (Web3). I specialize in adapting strategies to distinct market challenges on platforms like Meta, Google, and TikTok, while leveraging AI tools such as Gemini and ChatGPT to optimize ad spend and drive scalable growth with maximum ROI.

Currently, I serve as the Social Media Manager for Asia Pacific Travel & Tourism, where I oversee advertising campaigns to boost bookings for tours like desert safaris and dhow cruises. In my freelance capacity, I have designed global strategies across 2.5 million followers and am proud of achievements such as leading a Crypto ICO launch that garnered 213.3K video views, as well as scaling a real estate brand’s presence by gaining 7,402 new followers at an exceptionally efficient cost. Holding an MBA and pursuing advanced SEO certifications, I am always excited to apply data-driven strategies to new digital challenges.

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Language

English
Advanced
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced

Work Experience

Social Media Manager at Asia Pacific Travel & Tourism, Dubai
January 1, 2022 - Present
Managed social media marketing across Facebook and Instagram; optimized ads (Facebook Ads, Google Ads) to boost brand visibility and travel bookings. Drove 2,413 video views and 6,685 clicks at 0.03 AED per conversion; generated 2,200+ active users to the ICO portal via TikTok referrals and Bitmedia display ads.
Freelance Social Media Manager at Self Employed
January 1, 2018 - Present
Freelance social media management across crypto, real estate and travel sectors; developed end-to-end digital strategies, created paid campaigns, and optimized for ROI; coordinated cross-channel marketing on Meta, TikTok, Google Ads and Bitmedia.

Education

Bachelor of Business Administration (BBA) at COMSATS University Islamabad
January 1, 2012 - December 12, 2025
Master of Business Administration (MBA) at Virtual University of Pakistan
January 1, 2016 - December 12, 2025

Qualifications

Master of Business Administration (MBA)
January 1, 2016 - December 12, 2025
Bachelor of Business Administration (BBA)
January 1, 2012 - December 12, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Other
    paper NEFE Coin Cryptocurrency ICO Launch & Global Growth Campaign

    Objective: Led a comprehensive cross-platform ICO marketing strategy to maximize token awareness and investor acquisition for NEFE Coin.

    Key Achievements:* High-Impact Reach: Achieved 213.3K video views on Meta via the “Is LIVE!” video campaign. * Extreme Cost Efficiency: Scaled the “Nefe Meme Queen” campaign to generate 6,685 clicks at a record low cost of 0.03 AED per click. * User Acquisition: Successfully drove 2,200+ active users to the ICO portal in under 30 days. * Global Display Ads: Executed crypto-native display campaigns on Bitmedia, delivering 4,300+ targeted impressions in markets including the USA, Brazil, and Indonesia. * Platform Expertise: Established TikTok as a primary acquisition channel, driving 643 sessions in the first month.
    Platforms Managed: Meta (Facebook/Instagram), TikTok, and Bitmedia.