I'm Anjum Iqbal, a versatile Digital Marketing Strategist with a robust portfolio spanning Tourism, NGOs, Real Estate, and Crypto (Web3). I orchestrate high-impact campaigns across Meta, Google, TikTok, and Bitmedia to drive scalable growth. I adapt strategies across diverse industries—from NGO resource mobilization and real estate lead generation to executing high-volume crypto ICO marketing and tourism bookings. I leverage AI tools like Gemini and ChatGPT to optimize ad spend and maximize ROI, and I craft cross-platform brand authority to attract investors and buyers.…

Anjum Iqbal

I'm Anjum Iqbal, a versatile Digital Marketing Strategist with a robust portfolio spanning Tourism, NGOs, Real Estate, and Crypto (Web3). I orchestrate high-impact campaigns across Meta, Google, TikTok, and Bitmedia to drive scalable growth. I adapt strategies across diverse industries—from NGO resource mobilization and real estate lead generation to executing high-volume crypto ICO marketing and tourism bookings. I leverage AI tools like Gemini and ChatGPT to optimize ad spend and maximize ROI, and I craft cross-platform brand authority to attract investors and buyers.…

Available to hire

I’m Anjum Iqbal, a versatile Digital Marketing Strategist with a robust portfolio spanning Tourism, NGOs, Real Estate, and Crypto (Web3). I orchestrate high-impact campaigns across Meta, Google, TikTok, and Bitmedia to drive scalable growth. I adapt strategies across diverse industries—from NGO resource mobilization and real estate lead generation to executing high-volume crypto ICO marketing and tourism bookings. I leverage AI tools like Gemini and ChatGPT to optimize ad spend and maximize ROI, and I craft cross-platform brand authority to attract investors and buyers.

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Language

English
Fluent
Urdu
Fluent
Panjabi, Punjabi
Fluent
Hindi
Advanced

Work Experience

Social Media Manager at Asia Pacific Travel & Tourism, Dubai
January 1, 2022 - Present
Managed social media marketing across Facebook and Instagram; optimized ads (Facebook Ads, Google Ads) to boost brand visibility and travel bookings. Drove 2,413 video views and 6,685 clicks at 0.03 AED per conversion; generated 2,200+ active users to the ICO portal via TikTok referrals and Bitmedia display ads.
Freelance Social Media Manager at Self Employed
January 1, 2018 - Present
Freelance social media management across crypto, real estate and travel sectors; developed end-to-end digital strategies, created paid campaigns, and optimized for ROI; coordinated cross-channel marketing on Meta, TikTok, Google Ads and Bitmedia.
Social Media Marketing Manager at Asia Pacific Travel & Tourism
January 1, 2022 - Present
Oversee the company’s social media presence across Facebook, Instagram, and LinkedIn, including both paid and organic activity. Manage online tour promotions on Viator, GetYourGuide, and TripAdvisor to boost bookings for Oasis Palm Tourism (Desert Safari) and Al Wasl Dhow (Dhow cruises). Develop and implement paid campaigns on Facebook Ads and Google Ads with precise targeting and budget allocation to maximize ROI. Optimize listings, improve customer reviews, and increase conversion rates across multi-channel platforms. Collaborate with cross-functional teams to align marketing efforts with business goals and promote tourism services across multiple channels. Lead end-to-end digital strategies for a diverse client roster including Petroleum, Book Publishing, and Food & Beverage sectors. Build social media roadmaps, track KPIs, and produce regular performance reports.
Social Media Manager at Self-Employed (Freelancer)
January 1, 2018 - Present
Freelance social media management for a diverse portfolio, including travel & tourism, real estate, and crypto clients. Developed and executed tailored content and ad strategies, optimized listings and campaigns, and delivered measurable growth in audience reach and engagement while balancing low-cost, high-impact initiatives.

Education

Bachelor of Business Administration (BBA) at COMSATS University Islamabad
January 1, 2012 - December 12, 2025
Master of Business Administration (MBA) at Virtual University of Pakistan
January 1, 2016 - December 12, 2025
Bachelor of Business Administration (BBA) at Virtual University of Pakistan
January 1, 2012 - January 1, 2016
Master of Business Administration (MBA) at COMSATS University, Islamabad
January 1, 2014 - January 1, 2016

Qualifications

Master of Business Administration (MBA)
January 1, 2016 - December 12, 2025
Bachelor of Business Administration (BBA)
January 1, 2012 - December 12, 2025

Industry Experience

Media & Entertainment, Travel & Hospitality, Real Estate & Construction, Other, Non-Profit Organization, Software & Internet
    paper Long-Term Brand Authority & Audience Growth

    Title: Scaling Social Proof: 7,000+ Followers & High-Value Real Estate Leads.

    Description:
    Managed the long-term community growth for MNH Real Estate, increasing social proof across Meta platforms.
    Gained 7,402 new Facebook followers at an industry-leading cost of 0.21 AED per follower.
    Balanced low-cost community building with high-ticket lead generation for RAK Properties.

    paper Micro-Budget Scaling & High-Efficiency Testing

    Title: High-Efficiency Lead Gen: 30 Leads on a 179 AED Test Budget.

    Description:
    Executed a hyper-efficient test campaign for a trading company to prove concept with minimal spend.
    Generated 30 qualified leads at a cost of only 2.84 AED per lead.
    Achieved a massive brand reach of nearly 50,000 unique users with an optimized CPM of 1.88 AED.

    paper Multi-Channel Lead Generation: 1,400+ Leads for Luxury UAE Tourism.

    Executed a dual-channel strategy (Meta & Google Ads) for Al Wasl Dhow and Oasis Palm Tourism.
    Generated 1,140 direct messaging leads at 13.08 AED per conversation.
    Maintained a 316% surge in lead volume for premium Marina cruises through seasonal campaign optimization.
    Optimized online marketplace listings on Viator and TripAdvisor to boost direct bookings.

    paper SEO & Content Strategy: Scaling to 400K+ Organic Impressions

    Designed a customized link-building and content plan for https://www.twine.net/signin to dominate niche search terms.
    Increased organic impressions from 153K to 414K within a single growth cycle.
    Implemented structured data schemas (Book, Author, Video) to improve indexing for massive audio and text libraries.
    Achieved rankings for over 14,000 organic keywords.

    paper NEFE Coin Cryptocurrency ICO Launch & Global Growth Campaign

    Objective: Led a comprehensive cross-platform ICO marketing strategy to maximize token awareness and investor acquisition for NEFE Coin.

    Key Achievements:* High-Impact Reach: Achieved 213.3K video views on Meta via the “Is LIVE!” video campaign. * Extreme Cost Efficiency: Scaled the “Nefe Meme Queen” campaign to generate 6,685 clicks at a record low cost of 0.03 AED per click. * User Acquisition: Successfully drove 2,200+ active users to the ICO portal in under 30 days. * Global Display Ads: Executed crypto-native display campaigns on Bitmedia, delivering 4,300+ targeted impressions in markets including the USA, Brazil, and Indonesia. * Platform Expertise: Established TikTok as a primary acquisition channel, driving 643 sessions in the first month.
    Platforms Managed: Meta (Facebook/Instagram), TikTok, and Bitmedia.