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I'm a multidisciplinary designer who blends UX, branding, and digital marketing to create practical, delightful experiences. I enjoy turning complex user needs into clear, accessible interfaces with a strong visual identity. I thrive in collaborative, Agile environments and love solving problems through research, rapid prototyping, and data-informed iteration. My work spans SaaS UI, brand campaigns, and promotional video content, always aiming for impact and clarity.…I'm a multidisciplinary designer who blends UX, branding, and digital marketing to create practical, delightful experiences. I enjoy turning complex user needs into clear, accessible interfaces with a strong visual identity. I thrive in collaborative, Agile environments and love solving problems through research, rapid prototyping, and data-informed iteration. My work spans SaaS UI, brand campaigns, and promotional video content, always aiming for impact and clarity.

Anqi Yi

PRO

UI Designer, UX Designer, Product Designer, +2

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I'm a multidisciplinary designer who blends UX, branding, and digital marketing to create practical, delightful experiences. I enjoy turning complex user needs into clear, accessible interfaces with a strong visual identity. I thrive in collaborative, Agile environments and love solving problems through research, rapid prototyping, and data-informed iteration. My work spans SaaS UI, brand campaigns, and promotional video content, always aiming for impact and clarity.…I'm a multidisciplinary designer who blends UX, branding, and digital marketing to create practical, delightful experiences. I enjoy turning complex user needs into clear, accessible interfaces with a strong visual identity. I thrive in collaborative, Agile environments and love solving problems through research, rapid prototyping, and data-informed iteration. My work spans SaaS UI, brand campaigns, and promotional video content, always aiming for impact and clarity.

Available to hire

Sydney, Australia

I’m a multidisciplinary designer who blends UX, branding, and digital marketing to create practical, delightful experiences. I enjoy turning complex user needs into clear, accessible interfaces with a strong visual identity.

I thrive in collaborative, Agile environments and love solving problems through research, rapid prototyping, and data-informed iteration. My work spans SaaS UI, brand campaigns, and promotional video content, always aiming for impact and clarity.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UI/UX Intern at GeneX Consulting

December 1, 2024 - February 1, 2025

Led end-to-end redesign of the driver daily report flow in FleetTrack Pro (B2B SaaS), reducing completion time by 47% (7.2 → 3.8 min) and decreasing submission errors by 18%. Conducted online interviews with 3+ drivers to assess task flows, screen constraints, usage contexts, and benchmarked UI patterns through competitor analysis. Mapped user flows, designed low/mid/high-fi prototypes in Figma, iterated via A/B user testing, and ensured WCAG AA accessibility compliance. Collaborated with PM, BA, and Dev teams in Agile workflows to refine interaction logic.

Brand Marketing at NEWDREAMER

September 1, 2019 - February 1, 2022

Designed digital marketing materials, driving a 10% sales conversion rate through targeted EDM campaigns. Supported daily content production through filming and video editing for promotional content and offline campaigns, generating 30,000+ total video views. Tracked and analysed website and campaign performance to understand audience engagement, lead generation, and customer retention, helping optimise digital content.