Available to hire
Hi, I’m ANQI YI, a UX/UI designer based in Sydney. I work in cross-functional teams and enjoy researching users, prototyping, and delivering accessible designs that balance business goals with delightful interactions.
My background spans UI/UX design, brand marketing, and video content creation. I work with tools like Figma, Framer, Adobe Creative Cloud, Procreate, and AI-assisted design to craft cohesive brand identities and scalable design systems across web and mobile platforms.
I would love the opportunity to bring my design skills and passion to the team.
Experience Level
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Intermediate
Work Experience
UI/UX Intern at GeneX Consulting
December 1, 2024 - February 1, 2025Led end-to-end redesign of the driver daily report flow in FleetTrack Pro (B2B SaaS), reducing completion time by 47% (7.2 → 3.8 min) and decreasing submission errors by 18%. Conducted online interviews with 3+ drivers to assess task flows, screen constraints, usage contexts, and benchmarked UI patterns through competitor analysis. Mapped user flows, designed low/mid/high-fi prototypes in Figma, iterated via A/B user testing, and ensured WCAG AA accessibility compliance. Collaborated with PM, BA, and Dev teams in Agile workflows to refine interaction logic.
Brand Marketing at NEWDREAMER
September 1, 2019 - February 1, 2022Designed digital marketing materials, driving a 10% sales conversion rate through targeted EDM campaigns. Supported daily content production through filming and video editing for promotional content and offline campaigns, generating 30,000+ total video views. Tracked and analysed website and campaign performance to understand audience engagement, lead generation, and customer retention, helping optimise digital content.
Education
Master of Design at University of New South Wales (UNSW)
February 1, 2023 - March 1, 2025Master of Advertising at University of New South Wales (UNSW)
February 1, 2023 - March 1, 2025Bachelor of Advertising at Soochow University
September 1, 2018 - June 1, 2022Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services, Education, Retail
Experience Level
Expert
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Intermediate
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