Available to hire
I am an award-winning Brand Custodian with 13 years of experience in Integrated Marketing Communications. I have steered high-impact 360° campaigns that boost market share and deliver measurable growth for iconic brands like Maruti Suzuki, MAGGI, Lizol, and McCain. My work blends creative excellence with tangible business results, from multi-crore revenue uplifts to double-digit sales gains, across Automotive, FMCG, and consumer lifestyle categories.
Currently directing client servicing for Maruti Suzuki Arena at Hakuhodo International India, I build and lead cross-functional teams to turn strategy into sales. My campaigns have achieved up to 15% sales uplift and generated multi-crore incremental revenues, backed by data-driven planning across TV, print, OOH, digital, influencer, and experiential channels. I am passionate about storytelling, brand safety, and nurturing strong client and production-partner relationships to drive sustained growth.
Experience Level
Language
English
Fluent
Hindi
Fluent
Work Experience
Client Servicing Director at Hakuhodo International India - Maruti Suzuki Arena
November 1, 2023 - PresentDirected the Brezza 'More Power To Your Play' campaign with Kartik Aaryan, driving ~20,000 units/month for 3 months (~60,000 units total) & ₹9,000+ crore ($90,000M) in quarterly sales. Spearheaded the Maruti Suzuki Super Carry festive TVC campaign across regional and PAN India markets, achieving 5–15% sales uplift (+210 –720 units) and generating ₹15 –40 crore ($1.8 –4.8M) incremental revenue. Launched RTB films for Super Carry in 11 states, delivering 4% sales lift (+~150 units) and ₹8–10 crore ($80 –100M) incremental revenue via hyperlocal targeting. Won the MOMMY Award (Mad Over Marketing) for Super Carry as the Best Festive Campaign of the Year. Contributed to the Baleno consideration campaign, reaching 20M+ potential buyers and driving a 5–7% uplift in enquiries. Leading end-to-end management of Brezza, Super Carry, and EECO projects, aligning cross-functional teams to strategic objectives and ensuring flawless execution. Driving integrated 360° advertising in
Senior Account Director at Eighty Twenty Digital - Hathway Broadband | Abbott | DS Group | Zuju Fantasy App
November 1, 2023 - October 2, 2025Spearheaded the FIFA World Cup 2022 campaign for the Zuju Fantasy App, achieving a 40% surge in downloads and record engagement from Indian football fans. Orchestrated on-ground EPL 2022 activations for the Zuju App, generating 20,000+ consumer interactions and elevating brand visibility in India. Engineered a 360° marketing campaign for Ksheer Curd, driving a 35% increase in brand awareness and boosting consumer engagement. Produced 3 Ksheer ad films for the 'Ksheer Dahi Shuruwat Sahi' campaign, enhancing brand visibility, digital lead & awareness. Devised and deployed a lead-generation campaign for Ksheer Paneer, increasing qualified leads by 25% and accelerating sales growth. Formulated and executed social media strategies for Hathway Broadband and Ksheer, enhancing traffic by 30% and strengthening engagement rates. Directed high-performance digital campaigns (display, video, social, influencer) for Abbott, delivering 20–30% higher conversion rates than industry benchmarks.
Project Manager at Magnon Sancus (Onsite Google)
October 1, 2021 - October 2, 2025Led a PAN India team to localize 140+ Google products into 11 Indic languages, ensuring cultural accuracy, linguistic precision, and brand consistency. Oversaw the complete project lifecycle—from initiation, planning, and execution to closure—delivering multiple concurrent localization projects on time and within scope. Directed end-to-end localization workflows using advanced translation management tools, improving delivery efficiency & maintaining Google’s quality standards & metrics. Coordinated with vendors, linguists, SMEs, and Google stakeholders to resolve issues, manage risks proactively, and ensure bug-free, market-ready product releases.
Account Director at McCann Worldgroup (MAGGI Food & Flavours, Lizol Disinfectant)
November 1, 2019 - October 2, 2025Supervised the MAGGI Mom & Son thematic TVC (2019), reaching 50M+ viewers nationwide and reinforcing the brand’s emotional connect with families. Directed qualitative research for MAGGI Nutri-licious Atta Noodles and oversaw MAGGI Fusian focus groups across metros, influencing communication strategies for markets worth ₹1,000+ crore. Managed the Baked Sweet Corn Noodles launch TVC and released promotional creatives for MAGGI Tomato Ketchup and Hot & Sweet Ketchup, boosting trial rates and amplifying retail and digital visibility. Launched Lizol Cement Floor Cleaner, tapping into India’s multi-crore cement floor cleaning market and driving incremental category sales growth. Led the Lizol Anti-Phenyl campaign, strengthening brand positioning and boosting awareness against unbranded phenyl competitors in the disinfectant segment.
Account Director at ADK Fortune Communications Pvt. Ltd. | Leayan Global, Greenlam & Mankind
September 1, 2022 - October 2, 2025Managed a diverse portfolio of 10+ brands including Red Chief, Comfort Walk, Top Brass, Manforce Condoms, Gas-O-Fast, Ring-out, Mankind Corporate, Decowood Veneers, NewMika, Greenlam Laminates, and Mikasa Floors. Launched Top Brass in West-Central UP, establishing brand presence in a competitive footwear market. Redefined positioning and created a growth roadmap for Red Chief Shoes, boosting brand differentiation and market relevance. Directed digital media strategy for Red Chief managing monthly social calendars, activation ideas, contests, & promotional content to elevate engagement & brand loyalty. Introduced Manforce Epic Condoms, expanding product portfolio and capturing additional market share in the contraceptive segment. Rolled out the Mikasa Collection 2022 for Greenlam’s premium wood flooring, enhancing visibility in the luxury interiors category. Revamped packaging for Gas-O-Fast and Ring-Out, enhancing shelf appeal and reinforcing brand identity. Launched Decowood Distres
Account Manager & Senior Account Executive at ADK Fortune Communications Pvt. Ltd.
September 1, 2018 - October 2, 2025Led Namaste India Ghee launch campaign, including supervising launch films, boosting regional sales in Uttar Pradesh’s ₹500+ crore ghee market. Released vernacular ads & revamped packaging for Venus Soaps, boosting regional appeal. Introduced Decowood Engineered Veneer category for Greenlam and led premium veneer portfolio development. Managed large-scale industry events and trade relationships to strengthen market reach.
Senior Brand Executive & Brand Executive at L&K Saatchi & Saatchi
October 1, 2015 - October 2, 2025Worked on McCain Frozen Foods and Hero MotoCorp accounts; contributed to brand campaigns and development across multiple SKUs.
Account Management Trainee at McCann Erickson
May 1, 2013 - October 2, 2025Support for accounts including Nescafé and Reebok; contributed to campaign planning and execution.
Management Trainee at Publicis Capital
December 1, 2012 - October 2, 2025Supported Teacher’s Scotch, Jim Beam, Sauza Tequila, Eagle Boys Pizza campaigns; participated in account management and creative brief development.
Client Servicing Director at Hakuhodo International India - Maruti Suzuki Arena
November 1, 2023 - PresentDirected the Brezza 'More Power To Your Play' campaign with Kartik Aaryan, driving ~20,000 units/month for 3 months (~60,000 units total) & ₹9,000+ crore in quarterly sales. Executed the Brezza campaign at Auto Expo 2025 with exclusive brand showcases and live audience engagement. Spearheaded the Maruti Suzuki Super Carry festive TVC across PAN India and regional markets, delivering 5–15% sales uplift (+210–720 units) and ₹15–40 crore incremental revenue. Launched RTB films for Super Carry in 11 states, delivering 4% sales lift (+~150 units) and ₹8–10 crore incremental revenue via hyperlocal targeting. Won the MOMMY Award for Best Festive Campaign. Led end-to-end management of Brezza, Super Carry, and EECO projects, aligning cross-functional teams to strategic objectives and ensuring on-time delivery. Directed integrated 360° initiatives —print, TVCs, OOH, radio, digital (lead generation, social media, influencer collaborations), and on-ground activations; monitored wo
Senior Account Director at Eighty Twenty Digital - Hathway Broadband | Abbott | DS Group | Zuju Fantasy App
November 30, 2023 - October 2, 2025Led the FIFA World Cup 2022 campaign for the Zuju Fantasy App, achieving a 40% surge in downloads and record engagement from Indian football fans. Orchestrated on-ground EPL 2022 activations delivering 20,000+ consumer interactions. Engineered a 360° marketing campaign for Ksheer Curd, boosting brand awareness by 35% and consumer engagement. Produced 3 Ksheer ad films for the 'Ksheer Dahi Shuruwat Sahi' campaign. Executed lead-generation campaigns for Ksheer Paneer increasing qualified leads by 25% and accelerating sales. Formulated social media strategies for Hathway Broadband and Ksheer, increasing traffic by 30% and strengthening engagement. Directed high-performance digital campaigns (display, video, social, influencer) for Abbott, achieving 20–30% higher conversions than benchmarks.
Project Manager at Onsite Google for Magnon Sancus
October 31, 2021 - October 2, 2025Led a PAN India team to localize 140+ Google products into 11 Indic languages, ensuring cultural accuracy, linguistic precision, and brand consistency. Oversaw the complete project lifecycle from initiation to closure, delivering localization projects on time and within scope. Coordinated with vendors, linguists, SMEs, and Google stakeholders to resolve issues, manage risks, and ensure bug-free, market-ready releases.
Account Director at McCann Worldgroup (MAGGI Food & Flavours, Lizol Disinfectant)
November 30, 2019 - October 2, 2025Directed the MAGGI Mom & Son TVC (2019) reaching 50M+ viewers; conducted qualitative research for MAGGI Nutri-licious Atta Noodles and led MAGGI Fusian focus groups influencing strategies for markets worth ₹1,000+ crore. Managed the Baked Sweet Corn Noodles TVC and promotional creatives for MAGGI Tomato Ketchup and Hot & Sweet Ketchup, boosting trial and retail visibility. Launched Lizol Cement Floor Cleaner and Lizol Anti-Phenyl campaigns to strengthen brand positioning and awareness against unbranded competitors.
Account Director at ADK Fortune Communications Pvt. Ltd. | Leayan Global, Greenlam & Mankind
September 30, 2022 - October 2, 2025Led Namaste India Ghee launch campaign, including launch films and regional sales boosts in UP's ₹500+ crore ghee market. Revamped packaging for Venus Soaps, boosting regional appeal. Launched the Decowood Distressed Veneers Collection (2017) and New Wood Innovation Collection (2016) to strengthen premium veneer positioning. Managed large-scale industry events — Decofest 2015 and InOAKvation 2016 — engaging 200+ architects and interior designers. Introduced Engineered Veneer category for Greenlam – Decowood; rolled out Namaste India Dairy Whitener in Bengal with region-specific TVCs.
Senior Brand Executive & Brand Executive at L&K Saatchi & Saatchi
October 31, 2015 - October 2, 2025Led branding and launch activities for McCain Frozen Foods and Hero MotoCorp accounts; contributed to packaging design, vernacular ads, and regional activations; supported growth initiatives to strengthen brand differentiation and market relevance.
Management Trainee at Publicis Capital
December 31, 2012 - October 2, 2025Worked on larger portfolio campaigns including Teacher’s Scotch, Jim Beam, Sauza Tequila, and Eagle Boys Pizza; assisted in client servicing, media planning, and creative brief development.
Account Management Trainee at McCann Erickson
May 31, 2013 - October 2, 2025Supported campaigns for Nescafé and Reebok; contributed to campaign briefs, production coordination, and client communications.
Account Manager & Senior Account Executive at ADK Fortune Communications Pvt. Ltd.
September 30, 2018 - October 2, 2025Launched Namaste India Ghee and dairy whiteners; led packaging redesigns and regional campaigns; drove category visibility across multiple brands.
Education
MBA in Marketing at The Global Open University
January 11, 2030 - January 1, 2012Postgraduate in Integrated Marketing Communication, Advertising & Marketing at Sri Aurobindo Centre for Arts & Communication, New Delhi
January 11, 2030 - January 1, 2012BBA & Graduate Diploma in International Business at Jagannath Institute of Management Sciences (JIMS), New Delhi
January 11, 2030 - January 1, 2011MBA in Marketing at The Global Open University
January 11, 2030 - January 1, 2012Postgraduate in Integrated Marketing Communication, Advertising & Marketing at Sri Aurobindo Centre for Arts & Communication, New Delhi
January 11, 2030 - January 1, 2012BBA & Graduate Diploma in International Business at Jagannath Institute of Management Sciences (JIMS), New Delhi
January 11, 2030 - January 1, 2011Qualifications
Industry Experience
Media & Entertainment, Consumer Goods, Manufacturing, Retail, Professional Services
Experience Level
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