ANKITA MUKHERJEE

Available to hire

I am a digital marketing and content specialist with over 10 years of experience.

About

I am a digital marketing and content specialist with over 10 years of experience. My journey has been enriching, allowing me to collaborate with global teams, drive campaign strategies, and optimize processes effectively. I believe in delivering operational excellence and thrive in dynamic environments.
In my career, I’ve worked across various sectors from tourism to health, and I have cultivated relationships with stakeholders while ensuring the proper execution of multi-channel campaigns. My passion lies in leveraging data to inform decisions and enhance marketing strategies.

  • 12 years' experience
  • Joined December 2025

Languages

  • EnglishFluent
  • HindiAdvanced
  • BengaliFluent

Industry experience

  • Media & Entertainment
  • Software & Internet
  • Professional Services
  • Travel & Hospitality
  • Government
  • Healthcare
  • Non-Profit Organization

More experts in Kolkata, India

Work experience· 12 roles

Activations Executive · Kinesso (Initiative Media)May 2024 – Jul 2025 · 1 yr 3 mos

Supported the Performance Manager with integrated digital media strategies and responses to client briefs. Led day-to-day client communications for reporting, insights, and campaign optimization. Executed campaigns across Google, Meta, Snapchat, TikTok, Twitter, and LinkedIn, delivering daily end-of-campaign performance insights and pacing reports. Maintained financial trackers, assisted with invoicing, and ensured monthly budget rollovers. Coordinated campaign implementation lifecycle, conducted pacing checks, and provided training to government teams on social fundamentals and best practices. Presented platform learnings to the broader team, collaborated on social campaign strategy, managed media instructions and account queries, and supported the Performance Director in overseeing client relationships.

Senior Publisher Development Analyst · CJ Affiliate – Publicis GroupeApr 2022 – Jan 2024 · 1 yr 10 mos

Managed a team and delivered marketing insights and analytics for EMEA clients, enabled stakeholders to leverage platform data for revenue growth.

Senior Publisher Development Analyst · CJ Affiliate – Publicis GroupeApr 2021 – Apr 2024 · 3 yrs 1 mo

Led a team of four delivering marketing insights and analytics for EMEA clients. Created quarterly benchmarking reports, supported custom reporting, enabled revenue growth through platform data, partnered with Data Science for automation, and built market insight decks.

Senior Associate – Digital Marketing · DKMS BMST Foundation IndiaApr 2021 – Mar 2022 · 1 yr
Senior Publisher Development Analyst · CJ Affiliate – Publicis Groupe (cj.com)Apr 2021 – Apr 2024 · 3 yrs 1 mo
Senior Executive – Digital Marketing · Merlin GroupSep 2020 – Jan 2021 · 5 mos
Client Support Executive (Part-time) · Paddy Power Betfair (Flutter)Jul 2017 – Dec 2019 · 2 yrs 6 mos
Client Relationship Manager · Powerweave Software ServicesSep 2016 – Jul 2017 · 11 mos

Education· 6

M.Sc. in International Business · National College of Ireland, Dublin2017 – 2019
B.A. (Hons.) in Sociology · University of Calcutta, Kolkata2009 – 2012
M.Sc. in International Business · National College of Ireland, Dublin2017 – 2019
B.A. (Hons.) in Sociology · University of Calcutta, Kolkata2009 – 2012

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