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I'm Ankita Mukherjee, a digital marketing and content specialist with a passion for turning data into action. I have over a decade of experience driving multi-channel campaigns, optimizing budgets, and collaborating with global teams to deliver measurable results. I excel at building scalable marketing operations, reporting frameworks, and training teams on social best practices. I'm always eager to learn, adapt, and deliver campaigns that engage audiences and support strategic decisions.…I'm Ankita Mukherjee, a digital marketing and content specialist with a passion for turning data into action. I have over a decade of experience driving multi-channel campaigns, optimizing budgets, and collaborating with global teams to deliver measurable results. I excel at building scalable marketing operations, reporting frameworks, and training teams on social best practices. I'm always eager to learn, adapt, and deliver campaigns that engage audiences and support strategic decisions.

Ankita Mukherjee

Digital Marketer, Content Creator, Marketing Consultant, +3

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I'm Ankita Mukherjee, a digital marketing and content specialist with a passion for turning data into action. I have over a decade of experience driving multi-channel campaigns, optimizing budgets, and collaborating with global teams to deliver measurable results. I excel at building scalable marketing operations, reporting frameworks, and training teams on social best practices. I'm always eager to learn, adapt, and deliver campaigns that engage audiences and support strategic decisions.…I'm Ankita Mukherjee, a digital marketing and content specialist with a passion for turning data into action. I have over a decade of experience driving multi-channel campaigns, optimizing budgets, and collaborating with global teams to deliver measurable results. I excel at building scalable marketing operations, reporting frameworks, and training teams on social best practices. I'm always eager to learn, adapt, and deliver campaigns that engage audiences and support strategic decisions.

Available to hire

I’m Ankita Mukherjee, a digital marketing and content specialist with a passion for turning data into action. I have over a decade of experience driving multi-channel campaigns, optimizing budgets, and collaborating with global teams to deliver measurable results.

I excel at building scalable marketing operations, reporting frameworks, and training teams on social best practices. I’m always eager to learn, adapt, and deliver campaigns that engage audiences and support strategic decisions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Bengali

Fluent

Work Experience

Activations Executive at Kinesso (Initiative Media)

May 1, 2024 - July 31, 2025

Supported the Performance Manager with integrated digital media strategies and responses to client briefs. Led day-to-day client communications for reporting, insights, and campaign optimization. Executed campaigns across Google, Meta, Snapchat, TikTok, Twitter, and LinkedIn, delivering daily end-of-campaign performance insights and pacing reports. Maintained financial trackers, assisted with invoicing, and ensured monthly budget rollovers. Coordinated campaign implementation lifecycle, conducted pacing checks, and provided training to government teams on social fundamentals and best practices. Presented platform learnings to the broader team, collaborated on social campaign strategy, managed media instructions and account queries, and supported the Performance Director in overseeing client relationships.

Senior Publisher Development Analyst at CJ Affiliate – Publicis Groupe (cj.com)

April 1, 2021 - April 30, 2024

Managed a team of four; delivered marketing insights and analytics for EMEA clients. Created quarterly benchmarking reports and supported custom reporting needs. Enabled clients and internal stakeholders to leverage platform data for revenue growth. Partnered with Data Science teams for report enhancements and automation. Led secondary research to build market insight decks using Statista and other tools.

Senior Associate – Digital Marketing at DKMS BMST Foundation India

April 1, 2021 - March 31, 2022

Planned monthly social media calendars and organic campaigns. Managed website updates, content, and analytics reporting for global teams. Executed paid strategies across platforms (Google, Facebook, Taboola, etc.). Collaborated with influencers and external partners for brand engagement. Led ORM efforts and content creation across multiple formats including podcasts.

Senior Executive – Digital Marketing at Merlin Group

September 1, 2020 - January 31, 2021

Managed PPC campaigns, ad copy creation, and A/B testing across platforms. Conducted keyword research and optimized bidding strategies. Executed SMS and email campaigns with segmentation and automation. Built performance dashboards and analyzed KPIs using CRM data.

Client Support Executive (Part-time) at Paddy Power Betfair (Flutter)

July 1, 2017 - December 31, 2019

Resolved compliance and account-related issues for international clients. Played a key role in fraud detection and risk mitigation during audits. Managed transactional queries and educated clients on bet types.

Client Relationship Manager at Powerweave Software Services

September 1, 2016 - July 31, 2017

Migrated 200+ clients to a new SaaS platform and provided platform training. Designed dashboards using Google Analytics and explored AI chatbot concepts. Developed a knowledge base portal and helped implement Sugar CRM.

Senior Content Writer & Media Marketing Specialist at Powerweave Software Services

February 1, 2015 - August 31, 2016

Wrote SEO-optimized content, white papers, case studies, and product literature. Led a content revamp project for Unilever, rewriting 3,000+ product descriptions. Managed social media strategy and content creation across platforms.

Content Writer & Social Media Executive at SocioSquare

November 1, 2013 - February 28, 2015

Created cross-platform social media content and ran paid Facebook ads. Conducted keyword research, managed Google Ads, and tracked campaign metrics. Reported client performance and contributed to creative direction.

Social Media Analyst at Dark Horse Media

July 1, 2013 - October 31, 2013

Developed content and reports for social media campaigns. Served clients such as Mukta Arts and Yash Raj Films.

Social Media Marketer at Senorita Creations (sareez.com)

June 1, 2012 - May 31, 2013

Managed social media platforms and product catalogs. Handled content creation, design, and customer service.

Senior Publisher Development Analyst at CJ Affiliate – Publicis Groupe

April 1, 2021 - April 1, 2024

Led a team of four delivering marketing insights and analytics for EMEA clients. Created quarterly benchmarking reports, supported custom reporting, enabled revenue growth through platform data, partnered with Data Science for automation, and built market insight decks.