Hi there! I'm Akansha, a passionate Social Media Strategist with over 5 years of experience in the wellness and sustainability sectors. I specialize in crafting engaging content and community-driven campaigns that resonate with audiences across various platforms. My background in behavioral psychology allows me to connect with consumers on a more profound level, driving better engagement and conversions. I thrive in dynamic environments and love collaborating with brands to articulate their unique stories. Whether it's simplifying complex topics, managing social ecosystems, or analyzing engagement metrics, I'm here to help brands grow and establish a strong online presence.

Akansha Pundir

Hi there! I'm Akansha, a passionate Social Media Strategist with over 5 years of experience in the wellness and sustainability sectors. I specialize in crafting engaging content and community-driven campaigns that resonate with audiences across various platforms. My background in behavioral psychology allows me to connect with consumers on a more profound level, driving better engagement and conversions. I thrive in dynamic environments and love collaborating with brands to articulate their unique stories. Whether it's simplifying complex topics, managing social ecosystems, or analyzing engagement metrics, I'm here to help brands grow and establish a strong online presence.

Available to hire

Hi there! I’m Akansha, a passionate Social Media Strategist with over 5 years of experience in the wellness and sustainability sectors. I specialize in crafting engaging content and community-driven campaigns that resonate with audiences across various platforms. My background in behavioral psychology allows me to connect with consumers on a more profound level, driving better engagement and conversions.

I thrive in dynamic environments and love collaborating with brands to articulate their unique stories. Whether it’s simplifying complex topics, managing social ecosystems, or analyzing engagement metrics, I’m here to help brands grow and establish a strong online presence.

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Experience Level

Language

Work Experience

Head of Social Media at Eden Energy
July 1, 2025 - July 1, 2025
Spearheaded the company’s Instagram growth, increasing brand visibility across digital platforms. Built a consistent content pipeline showcasing Eden’s innovative waste-to-energy process. Conceptualised, scripted, and led production of high-performing reels, carousels, and campaigns. Designed and executed content calendars while maintaining a unified brand voice across platforms. Collaborated directly with the Co-CEO and leadership team to align social strategy with investor and partner narratives. Delivered monthly analytics reports, providing data-backed content guidance. Managed campaign launches, real-time event coverage, and BTS storytelling. Developed internal assets like the Eden Social Media Guide and YouTube strategy framework.
Freelance Social Media Strategist & Manager at Self-Employed
January 1, 2020 - November 20, 2025
Built and scaled social media strategies for over 100 businesses across industries. Created high-performing content tailored to unique brand voices. Wrote compelling captions and scripts aligned with marketing objectives. Managed multi-platform accounts and led community management. Utilised tools for content planning, workflow automation, and delivered performance reports to guide client strategy.
Freelance Social Media Strategist & Manager at Freelance
January 1, 2020 - November 25, 2025
Handled 100+ businesses across wellness, sustainability, lifestyle, coaching, and consumer products. Built organic content strategies that increased client brand awareness and inbound leads. Created high-performing video scripts, carousels, and brand stories for product-based brands.
Freelance Social Media Strategist & Manager at Self-Employed
January 1, 2020 - November 26, 2025
Handled 100+ businesses across wellness, sustainability, lifestyle, coaching, and consumer products. Developed organic content strategies, created high-performing video scripts and managed content calendars. Improved client engagement with educational content frameworks and conducted consultations for entrepreneurs.
Head of Social Media at Eden Energy
July 31, 2025 - July 31, 2025
Managed all social media channels, developed content for educational YouTube videos, and coordinated with leadership for shoots and engagement. Simplified technical topics for easier understanding.

Education

Master’s Degree at Kanpur University
January 1, 2005 - January 1, 2007
Master’s in Behavioural Psychology at Kanpur University
January 1, 2007 - January 1, 2007
Master’s in Behavioural Psychology at Kanpur University
January 1, 2007 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Consumer Goods, Healthcare