Head of Social Media at Eden Energy

Spearheaded the company’s Instagram growth, increasing brand visibility across digital platforms. Built a consistent content pipeline showcasing Eden’s innovative waste-to-energy process. Conceptualised, scripted, and led production of high-performing reels, carousels, and campaigns. Designed and executed content calendars while maintaining a unified brand voice across platforms. Collaborated directly with the Co-CEO and leadership team to align social strategy with investor and partner narratives. Delivered monthly analytics reports, providing data-backed content guidance. Managed campaign launches, real-time event coverage, and BTS storytelling. Developed internal assets like the Eden Social Media Guide and YouTube strategy framework.

Freelance Social Media Strategist & Manager at Self-Employed

Built and scaled social media strategies for over 100 businesses across industries. Created high-performing content tailored to unique brand voices. Wrote compelling captions and scripts aligned with marketing objectives. Managed multi-platform accounts and led community management. Utilised tools for content planning, workflow automation, and delivered performance reports to guide client strategy.

Freelance Social Media Strategist & Manager at Freelance

Handled 100+ businesses across wellness, sustainability, lifestyle, coaching, and consumer products. Built organic content strategies that increased client brand awareness and inbound leads. Created high-performing video scripts, carousels, and brand stories for product-based brands.

Freelance Social Media Strategist & Manager at Self-Employed

Handled 100+ businesses across wellness, sustainability, lifestyle, coaching, and consumer products. Developed organic content strategies, created high-performing video scripts and managed content calendars. Improved client engagement with educational content frameworks and conducted consultations for entrepreneurs.

Head of Social Media at Eden Energy

Managed all social media channels, developed content for educational YouTube videos, and coordinated with leadership for shoots and engagement. Simplified technical topics for easier understanding.