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I am a strategic business adviser and consultant with 20+ years of experience, currently supporting startups and SMEs through business model optimization, market positioning, and sustainable growth. I help with strategic planning, market expansion, and operational efficiency, leveraging data, marketing tech, and AI to drive measurable results. I have a strong network in Finland and across Europe and deep expertise in data, marketing tech, AI, and client relationships, enabling me to connect the right people, insights, and opportunities for growth.…I am a strategic business adviser and consultant with 20+ years of experience, currently supporting startups and SMEs through business model optimization, market positioning, and sustainable growth. I help with strategic planning, market expansion, and operational efficiency, leveraging data, marketing tech, and AI to drive measurable results. I have a strong network in Finland and across Europe and deep expertise in data, marketing tech, AI, and client relationships, enabling me to connect the right people, insights, and opportunities for growth.

Anna Antonenko

Marketing Strategist, Growth Marketer, Marketing Consultant, +1

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I am a strategic business adviser and consultant with 20+ years of experience, currently supporting startups and SMEs through business model optimization, market positioning, and sustainable growth. I help with strategic planning, market expansion, and operational efficiency, leveraging data, marketing tech, and AI to drive measurable results. I have a strong network in Finland and across Europe and deep expertise in data, marketing tech, AI, and client relationships, enabling me to connect the right people, insights, and opportunities for growth.…I am a strategic business adviser and consultant with 20+ years of experience, currently supporting startups and SMEs through business model optimization, market positioning, and sustainable growth. I help with strategic planning, market expansion, and operational efficiency, leveraging data, marketing tech, and AI to drive measurable results. I have a strong network in Finland and across Europe and deep expertise in data, marketing tech, AI, and client relationships, enabling me to connect the right people, insights, and opportunities for growth.

Available to hire

I am a strategic business adviser and consultant with 20+ years of experience, currently supporting startups and SMEs through business model optimization, market positioning, and sustainable growth. I help with strategic planning, market expansion, and operational efficiency, leveraging data, marketing tech, and AI to drive measurable results.

I have a strong network in Finland and across Europe and deep expertise in data, marketing tech, AI, and client relationships, enabling me to connect the right people, insights, and opportunities for growth.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Finnish

Intermediate

Work Experience

Founder, Business Consultant & Advisor, Interim CMO at Gudrid Consulting

May 1, 2020 - Present

Advising startups and small businesses on strategy, growth, and business development; coaching on market entry, scaling, and business efficiency; supporting digital transformation, AI, customer engagement and retention, and MarTech integrations. Hosting online and offline workshops for aspiring and new entrepreneurs, including collaborations with Secre t Club (Helsinki), NextGen Entrepreneurs (Turku), Hera (Latvia).

Startup Mentor at Tech Nordic Advocates

February 1, 2024 - Present

Sharing experience, useful contacts and materials on go-to-market strategies, business plans, product-market fit, marketing strategy and operations.

Coach at Sampo Accelerator

January 1, 2025 - Present

Helping early-stage startups with business development and go-to-market strategies.

Advisor at Urban Tech Startup

November 1, 2024 - April 1, 2025

Advised on business strategy and operations; conducted market research to test their product-market fit.

Strategist (Part-time) at We Agency

May 1, 2023 - Present

Conducting marketing audits, business strategy consulting, and analytics for enterprise clients in e-commerce, banking, and real estate.

Marketing & Growth Leader at Various Companies (Sumo Apps, Rovio, Parimatch, Wargaming)

January 1, 2006 - January 1, 2022

Led international marketing and growth teams from 1 to 100 people; developed and implemented marketing and customer engagement strategies; drove business performance up to 10x in revenue and 2x in customer base year-over-year; launched multiple products globally and led three rebranding projects.