Digital Consultant for Founders specialising in Web, UX and SEO. I work at the intersection of strategy and delivery, bringing structure and coherence to digital initiatives. I support founders and small businesses in designing, building and optimising websites that contribute to a cohesive and commercially aligned digital presence. Combining digital strategy, UX planning and hands-on web delivery, I lead projects from initial concept through to launch and optimisation. My work spans full website builds, redesigns, e-commerce implementation and SEO foundations, ensuring each element supports the broader business direction.…

Anna C Media

5.0 (2 reviews)

Digital Consultant for Founders specialising in Web, UX and SEO. I work at the intersection of strategy and delivery, bringing structure and coherence to digital initiatives. I support founders and small businesses in designing, building and optimising websites that contribute to a cohesive and commercially aligned digital presence. Combining digital strategy, UX planning and hands-on web delivery, I lead projects from initial concept through to launch and optimisation. My work spans full website builds, redesigns, e-commerce implementation and SEO foundations, ensuring each element supports the broader business direction.…

Available to hire

Digital Consultant for Founders specialising in Web, UX and SEO.

I work at the intersection of strategy and delivery, bringing structure and coherence to digital initiatives.

I support founders and small businesses in designing, building and optimising websites that contribute to a cohesive and commercially aligned digital presence.

Combining digital strategy, UX planning and hands-on web delivery, I lead projects from initial concept through to launch and optimisation. My work spans full website builds, redesigns, e-commerce implementation and SEO foundations, ensuring each element supports the broader business direction.

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Skills

Experience Level

WordPress
Expert
Web Design
Expert
Branding
Expert
Elementor
Expert
Shopify
Intermediate
SEO
Intermediate
Email Marketing
Intermediate

Language

Italian
Fluent
English
Fluent
Spanish; Castilian
Beginner

Work Experience

Digital Project Manager at ANNA C MEDIA
January 1, 2018 - Present
Lead end-to-end website and digital delivery projects for founders and small organisations, covering brand identity, UX structure, content refinement and SEO foundations. Recent projects include Chiesa a Varena (website redesign and content restructuring), Agriflex Trading (brand identity development and multilingual website build), Future Roots (website build for a UK-registered charity).
Senior Project Manager at Continuum Economics | Financial Research
September 1, 2022 - Present
Lead digital product and platform initiatives for a global macroeconomic research firm serving financial institutions worldwide. Oversee cross-functional delivery across web, app and CRM systems, aligning technical execution with strategic and commercial objectives.
Project Manager at Matter of Form | Experience Design Consultancy
June 1, 2021 - August 31, 2022
Managed digital strategy and delivery projects within a brand and experience agency, leading multidisciplinary teams of strategists, designers and developers from concept to launch. Key projects included a customisable commerce platform for Pragnell, digital service transformation for Belmond, and brand strategy development for a new banking concept.

Education

Bachelor’s Degree at The University of Florence, Italy
September 1, 2005 - May 31, 2008

Qualifications

Certified Product Manager and member of Product School Pro
February 1, 2021 - February 28, 2021
HBS Core, Credentials of Readiness at Harvard Business School
July 1, 2017 - October 31, 2017
Advanced Business Certificate in Digital Marketing
June 1, 2016 - March 31, 2017

Industry Experience

Financial Services, Travel & Hospitality, Retail, Professional Services, Software & Internet
    paper Agriflex Trading - Brand Development & Multilingual Website Launch

    Led the development of brand direction and the launch of a multilingual WordPress website for a Brazil–EU-UK commodities trading company, establishing a structured and commercially aligned digital presence.

    Agriflex required a professional platform to support international partnerships and business development, with no clearly defined digital identity in place.

    I oversaw the brand and website development process, collaborating with a freelance designer for logo and typography creation and a developer for theme adaptation and technical implementation.

    My role focused on defining visual direction, structuring site architecture, refining messaging, and ensuring alignment with commercial objectives.

    The project included multilingual implementation, foundational SEO structuring and direct communication integration, resulting in a clear, credible and scalable digital platform supporting long-term growth.

    paper Future Roots - Website Build for UK-Registered Charity

    Designed and built a WordPress website from scratch for a UK-registered charity focused on fundraising for the development of a school in Uganda.

    The organisation required its first dedicated website to establish credibility, communicate its mission clearly and enable secure online donations.

    I independently structured the site architecture, defined the user journey and refined messaging in collaboration with the founder, ensuring clarity, transparency and ease of engagement.

    Donation functionality was implemented to support fundraising efforts, resulting in a focused, accessible and purpose-led digital platform that remains simple to manage as the organisation grows.

    paper Chiesa a Varena - Website Rebuild & Content Restructuring

    Led the complete rebuild of a hospitality website from the ground up, redefining structure, content and user experience to create a refined and coherent digital presence.

    The existing website did not reflect the quality and positioning of the Tuscan property, so rather than adapting it, we rebuilt the platform entirely.

    I defined the site architecture and UX structure, working closely with the founder to clarify messaging and refine content.

    The focus was on creating an intuitive user journey, a cohesive narrative and a visual presentation aligned with the property’s aesthetic.

    The result is a clean, elegant and user-friendly website that strengthens brand perception, supports enquiries and remains easy to manage and scale.