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I’m a results-driven Marketing & Data Analytics Executive with 17+ years of international experience across fintech and affiliate marketing, supporting both B2C and B2B growth through data-driven campaign performance. I enjoy analysing large datasets, tracking KPIs like CTR, CR, CPA and engagement rates, and turning insights into practical recommendations that improve acquisition, conversion efficiency and customer engagement. Recently, I completed the Another Avenue digital marketing training course, strengthening my hands-on skills in marketing analytics, CRM, and campaign optimisation using UK-specific data practices. I work confidently in fast-paced, regulated environments and collaborate closely with cross-functional teams—marketing, compliance, and product—to ensure accurate data handling and effective, compliant decision-making.…I’m a results-driven Marketing & Data Analytics Executive with 17+ years of international experience across fintech and affiliate marketing, supporting both B2C and B2B growth through data-driven campaign performance. I enjoy analysing large datasets, tracking KPIs like CTR, CR, CPA and engagement rates, and turning insights into practical recommendations that improve acquisition, conversion efficiency and customer engagement. Recently, I completed the Another Avenue digital marketing training course, strengthening my hands-on skills in marketing analytics, CRM, and campaign optimisation using UK-specific data practices. I work confidently in fast-paced, regulated environments and collaborate closely with cross-functional teams—marketing, compliance, and product—to ensure accurate data handling and effective, compliant decision-making.

Anastasiia Chernyshova

Growth Marketer, Brand Strategist, Digital Marketer, +4

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I’m a results-driven Marketing & Data Analytics Executive with 17+ years of international experience across fintech and affiliate marketing, supporting both B2C and B2B growth through data-driven campaign performance. I enjoy analysing large datasets, tracking KPIs like CTR, CR, CPA and engagement rates, and turning insights into practical recommendations that improve acquisition, conversion efficiency and customer engagement. Recently, I completed the Another Avenue digital marketing training course, strengthening my hands-on skills in marketing analytics, CRM, and campaign optimisation using UK-specific data practices. I work confidently in fast-paced, regulated environments and collaborate closely with cross-functional teams—marketing, compliance, and product—to ensure accurate data handling and effective, compliant decision-making.…I’m a results-driven Marketing & Data Analytics Executive with 17+ years of international experience across fintech and affiliate marketing, supporting both B2C and B2B growth through data-driven campaign performance. I enjoy analysing large datasets, tracking KPIs like CTR, CR, CPA and engagement rates, and turning insights into practical recommendations that improve acquisition, conversion efficiency and customer engagement. Recently, I completed the Another Avenue digital marketing training course, strengthening my hands-on skills in marketing analytics, CRM, and campaign optimisation using UK-specific data practices. I work confidently in fast-paced, regulated environments and collaborate closely with cross-functional teams—marketing, compliance, and product—to ensure accurate data handling and effective, compliant decision-making.

Available to hire

I’m a results-driven Marketing & Data Analytics Executive with 17+ years of international experience across fintech and affiliate marketing, supporting both B2C and B2B growth through data-driven campaign performance. I enjoy analysing large datasets, tracking KPIs like CTR, CR, CPA and engagement rates, and turning insights into practical recommendations that improve acquisition, conversion efficiency and customer engagement.

Recently, I completed the Another Avenue digital marketing training course, strengthening my hands-on skills in marketing analytics, CRM, and campaign optimisation using UK-specific data practices. I work confidently in fast-paced, regulated environments and collaborate closely with cross-functional teams—marketing, compliance, and product—to ensure accurate data handling and effective, compliant decision-making.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

German

Intermediate

Ukrainian

Advanced

Russian

Advanced

Work Experience

Marketing & Digital Marketing Bootcamp Trainee at Digital Marketing Bootcamp (UK)

January 1, 2026 - March 1, 2026

Developed social media content strategies based on audience targeting and brand positioning. Created trend-based content ideas for TikTok and Instagram and practised analysing social media performance using engagement metrics and analytics tools.

Team Member / General Assistant to Restaurant Manager at Coppa Bar & Eatery, UK

September 1, 2024 - Present

Assisted day-to-day restaurant operations and supported the wider team to ensure smooth service. Helped the kitchen team with food preparation and cleaning in a fast-paced environment, and supported digital management including social media content, updates and online presence to engage customers. Maintained high standards of customer service, cleanliness and organisation.

Team Member at Coppa Bar & Eatery, UK

September 1, 2024 - Present

Supported kitchen team with food preparation and cleaning, demonstrating adaptability in fast-paced environments.

Line Chef at Wagamama Restaurant, UK

March 1, 2024 - June 1, 2024

Assisted in preparing meals, managing kitchen hygiene, and restocking supplies during busy service periods.

Warehouse Operative at Tesco UK

July 1, 2023 - August 1, 2023

Handled stock picking and inventory control in a large-scale warehouse environment.

Production Technician (Temporary Contract) at ABP UK, Doncaster

July 1, 2022 - January 1, 2023

Supported production line efficiency, performed quality checks and maintained logbook documentation.

Production Technician at ABP UK, Doncaster (Temporary Contract)

July 1, 2022 - January 1, 2023

Maintained production line efficiency, quality checks, and logbook documentation.

Digital Marketing Manager at Money 4YOU – Fintech Startup (B2C)

September 1, 2019 - January 1, 2024

Planned and executed end-to-end B2C digital campaigns across paid media, social, and email, contributing to consistent monthly lead generation and customer acquisition. Worked with 15+ affiliate partners and SMM agencies, supporting performance optimisation and improving conversion efficiency by 20–30% across key campaigns. Developed and delivered content strategies for Facebook, Instagram, and TikTok, increasing audience engagement by 35% over 12 months through consistent 3× weekly publishing. Coordinated a small cross-functional team (marketing, product, customer service), improving campaign alignment and reducing turnaround times by 25%.

Marketing Manager at Academy of Mental Arithmetic SMARTUM (EdTech, B2C)

July 1, 2018 - July 1, 2019

Supported marketing operations across a 24-country franchise network, ensuring brand consistency and local campaign alignment. Conducted competitor and market research across 10+ priority markets, directly informing campaign positioning and messaging. Contributed to multi-channel campaigns that supported new franchise launches and enrolment growth across key regions.

Digital Marketing Manager at TerraLeads – CPA Network (Affiliate Marketing)

March 1, 2018 - June 1, 2018

Managed affiliate campaigns for health & beauty COD products across 10 European markets. Monitored campaign KPIs (CTR, CR, CPA), supporting optimisation efforts that improved offer performance by 15–25%. Worked closely with affiliates to scale high-performing campaigns while controlling acquisition costs.

PR & Marketing Manager (Ukraine & Kazakhstan) at Intercomp (BPO Company, B2B)

July 1, 2012 - February 1, 2018

Supported regional brand positioning and PR activities across Ukraine and Kazakhstan, aligning communications with corporate and employer branding goals. Developed marketing and PR content for digital, internal and external channels to increase brand visibility and recruitment engagement, collaborating with regional stakeholders to maintain consistent messaging across sales, HR and operations.

PR & Marketing Manager at Intercomp (BPO Company, B2B)

July 1, 2012 - February 1, 2018

Supported regional brand positioning and PR activities across 2 markets, aligning communications with corporate and employer branding goals. Developed marketing and PR content used across digital, internal, and external channels, increasing brand visibility and recruitment engagement. Collaborated with regional stakeholders to deliver consistent messaging across sales, HR, and operations teams.

Marketing Executive at Trading Company “TK-Domtex” / DOMOTEX (Retail & B2B)

July 1, 2011 - July 1, 2012

Delivered integrated marketing campaigns across B2B and retail segments, supporting lead generation and sales activity. Organised and promoted multiple trade shows and industry events, contributing to new partner and customer acquisition. Supported online and offline advertising campaigns, improving brand reach across regional markets.

Marketing Coordinator (Intern) at International Audit Firm “BDO” (Consulting, B2B)

October 1, 2006 - May 1, 2011

Supported marketing and sales campaigns for B2B professional services, including client outreach and proposal support. Managed internal marketing communications across departments to improve consistency and brand compliance, and helped coordinate campaign tasks and reporting in a regulated corporate environment.

Marketing Coordinator at International Audit Firm “BDO” (Consulting, B2B)

October 1, 2006 - May 1, 2011

Supported marketing and sales campaigns for B2B professional services, including client outreach and proposal support. Managed internal marketing communications across departments, improving consistency and brand compliance. Assisted with campaign coordination and reporting in a regulated, corporate environment.